The New Service Economy: Skills Are Sexy
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Demand for new skills is creating opportunities for service offerings beyond teachers' usual turf. Learn why – and what this trend means for new and established businesses – in this presentation, by Ziba Creative Directors Eric Park and Cale Thompson.
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The New Service Economy: Skills Are Sexy
- 1. SKILLS ARE SEXY | Service Innovation SKILLS ARE SEXY
- 2. SKILLS ARE SEXY | Service Innovation …and a renewed desire for skills is creating opportunities for innovation in today’s growing service economy. Why? 2
- 3. SKILLS ARE SEXY | Service Innovation SKILLS DEMONSTRATE INTELLIGENCE …and endow feelings of pride. Skills let us take advantage of opportunities in an era of transformation. Access, tools, communities and the nature of expertise are all in flux, and people want new skills to be a part of it.
- 4. SKILLS ARE SEXY | Service Innovation SKILLS GIVE NEW POWERS OF EXPRESSION …and grow self esteem. It gets even better when our abilities are recognized, increasing our sense of belonging.
- 5. SKILLS ARE SEXY | Service Innovation SKILLS INCREASE SELF- SUFFICIENCY … and provide security and resilience in uncertain times. Changing resources, markets and employment all become assets when viewed as avenues to more independence and freedom.
- 6. SKILLS ARE SEXY | Service Innovation THE OPPORTUNITY IS CLEAR: ! WE WANT SKILLS. ! SO WHAT’S STANDING IN OUR WAY?
- 7. SKILLS ARE SEXY | Service Innovation THERE’S NO ONE TO TEACH US. SHOP CLASSES HAVE VANISHED. SKILLS AREN’T BEING PASSED ON.
- 8. SKILLS ARE SEXY | Service Innovation WE DON’T HAVE THE TIME . OUR LIVES ARE BUSY AND FREQUENTLY INTERRUPTED.
- 9. SKILLS ARE SEXY | Service Innovation STARTUPS ARE LAUNCHING NEW SKILLS-BASED SERVICES TO FIT TODAY’S LEARNERS AND LIFESTYLES. Cooking Jamie Oliver’s Food Revolution, couples cooking classes Fitness CrossFit, Pilates, Yoga, Color Runs Entrepreneurship Incubators, Startup weekends, mentorship programs
- 10. SKILLS ARE SEXY | Service Innovation DOZENS OF INNOVATIVE COMPANIES ARE CREATING NEW WAYS TO HELP THEIR CUSTOMERS GAIN AND SHARE SKILLS…
- 11. SKILLS ARE SEXY | Service Innovation SKILLS ECOSYSTEM PROS SEMI-PROS D.I.Y’ers D.I.Y. CURIOUS AND THIS IS ONLY THE BEGINNING. New opportunities are everywhere… teach & share skills progressively develop skills broaden & explore skills
- 12. SKILLS ARE SEXY | Service Innovation How might Service Innovators help Professionals and DIY’ers establish new roles and interactions that better suit their motivations and needs? MATTHEW USED TO PAY HIS CONTRACTOR $50 AN HOUR TO WORK. NOW HE PAYS HIM $200 AN HOUR TO TEACH. PROS D.I.Y’ers
- 13. SKILLS ARE SEXY | Service Innovation How might Service Innovators borrow from the intensity found in formats that have succeeded in other categories? JESS MADE HER WEDDING LOOK DREAMS COME TRUE IN DOUBLE TIME – BICEPS AND BOUQUETS. D.I.Y’ers
- 14. SKILLS ARE SEXY | Service Innovation How might Service Innovators transform the D.I.Y. Curious into DIY’ers by offering a safe environment to achieve easy wins that whet their appetites? CARLA’S JUST STARTED MAKING, BUT SHE CAN STILL PARTICIPATE IN A LIKE- MINDED COMMUNITY. D.I.Y. CURIOUS
- 15. SKILLS ARE SEXY | Service Innovation PROS SEMI-PROS D.I.Y’ers D.I.Y. CURIOUS teach & share skills progressively develop skills broaden & explore skills PROS D.I.Y. CURIOUS THERE’S NO LIMIT TO WHO CAN LEARN, WHO CAN TEACH, AND WHAT SKILLS ARE SHARABLE.
- 16. SKILLS ARE SEXY | Service Innovation ! How will you innovate to turn sexy into new services? Eric Park & Cale Thompson Ziba Creative Directors SKILLS ARE SEXY