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User Generated Content Data Analysis
- 1. User Generated Content Data Analysis Group C Faye Liu, Pavan Chavva, Jim Cahill, Tom Meagher, Deepika Beemanpally, and Zhaoran Wang
- 2. Outline Overview1 Data Analysis & Recommendation2 3 Conclusions
- 3. Overview
- 4. Provide recommendations for using user generated content (UGC) to attract more customers “ Overview / 4
- 5. Overview / 5 1.1kresponses gender age occupation 3blogs tlog plog vlog 561questions easy of use credibility accuracy
- 6. WearTek Develops fitness applications and fitness hardware Appropriate for a wide variety of fitness levels How can we attract more customers? What market segments do we target? Overview / 6
- 7. We considered all of the UGC generated and all of the analysis Goal was to determine how to best market the product and what segments to target. WearTek Overview / 7
- 8. Data Analysis & Recommendation
- 9. Social Media Products: Plogs > Tlogs > Vlogs Females : Tlogs > Males :Plogs White, African Americans Part time employees Over 45 years Analysis / 8
- 10. Social Media Services: Plogs > Vlogs > Tlogs Females : Plogs > Males :Vlogs White, African Americans Part time employees Over 45 years Analysis / 8
- 11. Social Media High Income High Education(Masters) No Gender bias Full Time Employees
- 12. Trust Vlogs > Plogs > Tlogs Females > Males White, African Americans Part time employees Over 45 years
- 13. Male V.S. Female Easy to use? Creator Credibility Information Credibility
- 14. Male V.S. Female 1. Questions we used 2. Past 1 Yes 2 No Future 1 Unlikely - 5 Likely
- 15. Product V.S. Service ·Questions we used. ·Income, Gender, and Age groups. ·Which group should be targeted.
- 16. Product V.S. Service Services > Product TLOG: all income group PLOG: group 7-group 10 VLOG: group 9- group 11、 Target Group: high income group
- 17. Conclusions
- 18. Conclusion To make a viral campaign WearTek should target Female users with a TLOG. Vlogs are useful to portray a credible brand image
- 19. Conclusion Continued Female executives over 45 years can be targeted for marketing on social media. Not only white and african american but any ethnicity.