1. - Universal device compatibility
smoov.me
mobile platform
- Ready users and distribution
- Ingrained marketing services
- Instant monetization models

2. Opportunity
Worldwide • Worldwide mobile services will reach 63 billion and
Market mobile advertising will reach 11.5 billion by 2011
Singapore • IDA Singapore invested more than S$20 million on
Government mobile enablers alone this year
Singapore • There are currently over 4 million smart phone users
Market in Singapore with active 3G usage
• The average user carries the phone all the time, and
Users looks at his phone 3 times per hour.
Have you acted towards this opportunity?
Background About Us Solution Innovation Case Studies Biz Model

3. Market Pain Point
The Mobile Devices Market is highly fragmented.
This is frustrating to both merchants and mobile users.
Background About Us Solution Innovation Case Studies Biz Model

4. Challenges
Which phones should I develop on?
What content excites my users?
What is my user adoption strategy?
How do I monetize through the phone?
Background About Us Solution Innovation Case Studies Biz Model

5. smoov.me platform
smoov.me resolves technical and market complications by
giving you
- Universal device compatibility
smoov.me
- Ready users and distribution
- Ingrained marketing services
- Instant monetization models
Background About Us Solution Innovation Case Studies Biz Model

6. Partners and Distribution
Investor Infocomm Media
smoov.me Distribution Channels
400,000 Users 500,000 Users 200,000 Users
30,000 Users 15,000 Users 43,000 Users
Background About Us Solution Innovation Case Studies Biz Model

7. smoov.me
connecting Community, Content and Consumers
Consumers
- Universal device compatibility
-Ready users and distribution
-Ingrained CRM marketing services
-Instant monetization models
Community Content
Owners Providers

8. Value Proposition
Community Owners:
Create your universal mobile application portal
for your users on all devices in as fast as 7 days
Increase user traffic by at least 80% through
sticky mobile features and exclusive localised services
Achieve precision marketing by harnessing
contextual information of your users non-invasively
Background About Us Solution Innovation Case Studies Biz Model

9. Value Proposition
Content Providers / Developers:
Deploy your universal mobile application
across all mobile phones within 3 days
Reach out to targeted users via smoov.me
communities of more than 1.5 million users
Reap your return of investment through
instant and secured mobile payment with MDR
starting low at 2.9%
Background About Us Solution Innovation Case Studies Biz Model

10. Capabilities
“Create Once Deploy All” “Pervasive Usage”
•Develop on web standards •Build your own
•Extend across native clients sustainable user base.
•Modular with plug‐ins •Leverage on community
•Open APIs
•Ubiquitous
Content Community like Wireless@SG, NTU
and FaceBook.
“Targeted Audience” Context Commerce “Faster Monetization”
•Right user at the right place Mobile Payment Engine ‐
and time Integrate, track and receive
•Leverage on information: payment within minutes.
“Location” “Events”
“Profile” and “Preferences”
Background About Us Solution Innovation Case Studies Biz Model

11. Case Studies (Community)
NTU Mobile Portal NTU NextBus NTU Yummies
12 NTU mobile apps Get arrival time of bus Discover food spots, Get
deployed in 1 month at current location vouchers & Share!
Background About Us Solution Innovation Case Studies Biz Model

12. Case Studies (Community)
NTU Mobile Portal – mobile.ntu.edu.sg
Results
Increased active mobile usage > 100%
• Enhanced academic experience on the move
New intellectual properties created
• Innovation platform for NTU developers
New contextual information generated
• Integrated student, staff, alumni network
Background About Us Solution Innovation Case Studies Biz Model

13. Case Studies (Merchant)
Cinema Locator Movie Selection Mobile Payment
sales@cathay.com.sg
Cathay $22.00
2 x Clash of the Titans 3D $20.00
Booking Fees $2.00
Locate the nearest Post comments, send Choose seats and Make
cinemas around you invitation to friends instant payment
Background About Us Solution Innovation Case Studies Biz Model

14. Case Studies (Merchant)
Cathay Mobile Application
Results
High return of investment within 1 month
• New mobile usage and booking > 100%
Sustainable Viral Marketing
• Seamless integration across multiple communities
Achieved Targeted Marketing
• Via context information: e.g. locations and events
Background About Us Solution Innovation Case Studies Biz Model

15. Case Studies (Merchant)
Quick Ordering Interactive Features Mobile Payment
sales@bbqhouse.com.sg
Choose from Ala Carte Post comments, send Make instant payment
or Special Packages recommendations with hassle free delivery
Background About Us Solution Innovation Case Studies Biz Model

16. Case Studies (Merchant)
BBQ House Mobile Application
Results
Increase Sales by 80% within 2 months
• Convenient ordering, payment and delivery
Seamless IT adoption and maintenance
• Traditional business goes mobile in 2 weeks
Hassle‐free customer relationship management
• Targets users with special events on calendar
Background About Us Solution Innovation Case Studies Biz Model

17. Business Model (as‐a‐service)
Content Development Community Platform
• Self Development • Platform license
(Free) (No. of users)
• Customised • CRM license
Development Content Community
(No. of users)
(Man hours)
Advertising Payment Gateway
Context Commerce
• Click to Action • Free account setup
• Targeted Messaging
• Featured Placements • 2.9 % MDR onwards
(Pay per use)
Background About Us Solution Innovation Case Studies Biz Model

18. Media Articles on smoov.me
The Straits Times, Monday, 18th Jan 2010
3 Universal
Cross Platform: Symbian,
WM, iPhone and Android
1 Distribution
Wireless@SG
Distribution
(1.5 Million Users)
2 Content
Local service
providers onboard:
NLB, Cathay, SMRT,
NTU, Shaw and others
Background About Us Solution Innovation Case Studies Biz Model

19. Media Articles on smoov.me
ACE Monthly Publication, Monday, July 2010
1 Distribution
Distribution strength
with 1.5 million
users
2 Featured Platform
Platform featured
heavily on
CommunicAsia 2010
3 Enables Innovation
Helps to create and
market various
innovative mobile
web apps.
Background About Us Solution Innovation Case Studies Biz Model

20. Customer References
Part of our valued Community customers
400,000 Users 500,000 Users 300,000 Users 30,000 Users
Part of our valued Content/Service providers
Cathay Polyclinic BBQ Shaw IRISNex Gothere NTU National Red SGCar One Wat2Eat Face
Cineplex Q-Watch House Mobile tBus Crowd Library Nano Mart Ticket Book
Watch Board Hub
Background About Us Solution Innovation Case Studies Biz Model

21. Thank you!
- Universal device compatibility
smoov.me
- Ready users and distribution
- Ingrained marketing services
- Instant monetization models

22. Smoov
Community | Content | Context | Commerce
About Smoov
Smoov is the pioneering innovative mobile platform provider that simplifies the complications of a mobile
channel engagement. Smoov.me platform provides a holistic approach for business to rapidly develop,
deploy and monetize content and services.
For more information, please visit www.smoov.me
We are the leading consultant and servicing partner in Singapore for mobile platforms, mobile commerce
and mobile channel engagements. We make a difference (as one of the six selected companies of IDA’s
Digital Concierge Programme) by catalysing the growth of mobile services ecosystem in Singapore
through:
1.Encouraging more pervasive use of the mobile channel by businesses and communities;
2.Accelerating the development of informational, transactional, location-based and mobile-commerce
services by ICT solution providers through common reusable content and functionalities; and
3.Encouraging greater adoption and usage of mobile services through making a wide variety of richer and
more personalized mobile services.
www.smoov.me
© 2010 Smoov Pte Ltd
All Rights Reserved.
No part of this document may be reproduced in any form, by photocopy, microfilm, xerography, or any
other means, or incorporated into any information retrieval system, electronic or mechanical, without any
written permission of the copyright owner.

23. Business Model (Advertising)
Click to Action
Click to Calendar
User can add events to calendar, set
reminder and sent invitation.
Click to Wallet
User can get vouchers to personal wallet
with accurate fulfillment.
Click to Navigate
User can find immediate directions from
current location to destination
Background About Us Solution Innovation Case Studies Biz Model

24. Business Model (Advertising)
Targeted Messaging
[My Company]
<Adv> Discover what
Exclusive Push Notification you can do on mobile
(zero data charges)
• Push marketing across all phones 1.Last Min. Deals
• Push marketing across all countries 2.Latest Deals
3.Hot Prices
• Get instant response via menu selection 4.Nearest Store
5.Hot Promotions
6.Show Mobile Site
(Zero data charges incurred) 1 send
(Instant on-screen delivery)
Background About Us Solution Innovation Case Studies Biz Model

25. Business Model (Advertising)
Targeted Messaging
Smoov Inbox Message
Rich text message with picture
delivered to Smoov’s Inbox. Supports
480 Characters length including
clickable links.
User will also receive an SMS Alert on
new message arrival in inbox.
Plain SMS
Deliver simple SMS text to user.
Supports either 80 Characters or 160
Characters.
Background About Us Solution Innovation Case Studies Biz Model

26. Business Model (Advertising)
Featured Apps
Sponsored Application
Application will be listed on top of “App+”
store: This is where users discover,
engage and share applications.
Background About Us Solution Innovation Case Studies Biz Model