2. Kohl’s Current Digital Presence
Kohl’s currently has a strong digital presence with strong social media on all
platforms as well as a powerful website, sleek mobile design, and inbound
marketing efforts.
4. Website Design
Kohl’s website is one of it’s most useful tools and most important piece of their
digital presence.
5. Website Design
Being the most important part of their digital presence, the point of purchase, and
where all other digital marketing efforts will be directing customers towards, it is
important that the website be sleek, simple, and appealing.
Currently Kohl’s website is cluttered and confusing. An updated website will
increase the traffic that it sees and effectively increase revenue.
6. Mobile Design
Kohl’s mobile design is what the
website deserves to be. With its
polished and functional set up it
gives customers a simple and
visually attractive experience.
7. Mobile Design
Kohl’s mobile design gives customers an experience that appeals to their senses
but also gives them unique perks and abilities that are not offered through the
website.
9. Kohl’s Strategy
Kohl’s is a brand that looks to empower families to become healthy, fashionable
and prudent. The target of Kohl’s marketing efforts is the female heads of the
household, mostly mother’s and working women, between the ages of 20 and 65.
Kohl’s digital strategy is designed to reach these women in ways that they be
delighted and drawn to the brand's promotion of a positive lifestyle and valuable
product.
10. Closing Summary
Kohl’s current digital efforts are strong
but there is room for improvement when
it comes to intuitive design and
cohesiveness of marketing efforts. It is
strongly recommended that Kohl’s
consolidates their digital presence into a
stronger specific style and image.