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2. Kohl’s Corporation is an American company.
It was established in 1962.
It operates family-oriented department stores.
It is based in Menomonee Falls, WI, with over
1,160 stores in 49 states across the US.
Most of these stores are in the Midwest and
West, where the company has a strong
presence.
Kohl’s maintains consistency in its products,
which largely depend on regional preferences.
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3. Kohl’s offers a wide range of apparel, footwear
and accessories for men, women and children.
It has sufficient labor force to drive its business.
Kohl’s enjoys good reputation and rankings in
America and globally.
Kohl’s also enjoys loyalty of customers.
The company has a strong brand image, having
been in existence for half a century.
Many Americans with the purchasing power
recognize the brand.
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4. The company lacks foreign customers.
Limited stock in its in-stores.
Customers go online for shopping whenever its
stock runs out.
This may cause inconvenience for some
customers .
Kohl’s has poor online presence.
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5. The company has an opportunity to expand its
business to other countries.
These are in foreign market as a way of
enhancing its customer base.
The company also has room to explore the
online market.
This would provide customers to make
purchases with a unique experience.
The company should also consider having
international shipping .
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6. Competition from other giants in the Industry.
The company needs to up its game to counter
the impact of these players.
Another threat is the rising cost of goods and
services.
The out-of-stock trend.
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