PENUGASAN MANAJEMEN PEMASARAN SUDARTO 2023.pptx

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Dokumen tersebut memberikan panduan untuk membuat program pemasaran perpustakaan yang meliputi menentukan tujuan umum dan khusus pemasaran, melakukan riset pasar untuk mengidentifikasi kebutuhan pemustaka target, menentukan strategi pemasaran, membuat action plan, serta memonitor dan mengevaluasi efektivitas program pemasaran.

Education

PEMASARAN
PERPUSTAKAAN
MANA JEMEN
D R S . S U D A R T O , M . S I

TUGAS
MEMBUAT
PROGRAM PEMASARAN
PEMASARAN
MENENTUKAN TUJUAN UMUM DAN
TUJUAN KHUSUS YANG INGIN
DICAPAI DALAM PEMASARAN
MONITORING DAN EVALUASI
Selalu memonitor dan
mengevaluasi efektifitas dan
efisiensi program pemasaran yang
sudah dilakukan untuk perbaikan
berkelanjutan
MELAKUKAN RISET PASAR:
Melakukan identifikasi dan
mengkaji kebutuhan pemustaka
internal dan eksternal yg menjadi
target pasar
MENENTUKAN STRATEGI
PEMASARAN UNTUK MENCAPAI
TUJUAN DI TERSEBUT
MEMBUAT ACTION PLAN
identifikasi apa, siapa, bagaimana
dan kapan tugas mencapai strategi
tsb akan dilakukan

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