What is Public Policy

1. Stages in the Public Policy Process
Feedback
on the
Public
Policy
Development
of the Public
Policy
Implementation of
the Public Policy
Genesis of the
Public Policy
Stage IV
Stage I
Stage II
Stage III

2. Competing in the Political
Market in the 21st Century
 Understand current conditions,
institutions and processes
 Develop a strategy for creating
political market share
 Create a politically supportive
culture within the organization

3. The Political Marketplace in
the U.S.A.
 Changes in legislative politics
 Expanding role of interest groups
 Declining voter participation
 Increasing importance of television
 Increasing importance of global
political issues

4. Corporate Political Activities
 I. Influencing Public
Opinion
 Speaking out on issues
 Advocacy advertising
 Image Advertising
 Economic education
 Education - missuses
 II. Public Policy Formation
 General business
associations
 Industry and trade
associations
 Lobbying
 Constituency building
 Campaign contributions
 III. Post-Legislation Stage
 Contact with regulatory
agencies
 Judicial procedures

5. Business Political Activities
 Lobbying
 PAC Contributions
 Public Advocacy
 Coalition Building
 Strategic Grassroots Organization

6. Designing a Legislative
Strategy
 Identify the Legislative
goal
 Arrange a strategy for
reaching the goal
 Focus on important related
Legislation
 Identify the preferences of
the key Legislators
 Solicit information on
constituency groups and
policy makers
 Determine order of actions
and the actors to perform
them
 Establish visible
coordinating network for
each effort level
 Build coalitions and use
direct mail
 Key on the potential of
media support

7. Media Support
 Aim media pieces toward the undecided voters
 Keep stories current, relevant and interesting
 Plan media appearances to control their direction
and fit
 Key on the visual as well as audio aspects of
media events
 Generate free, in-house media materials to
distribute to papers, radio and television
 Time the release of materials to coincide with
deadlines
 Meet regularly with editorial boards and op-ed
writers