Strategic

1. Business Environment
Scanning
The Social
Environment

2. Social Factors
The Social classes.
The average disposable income.
The level of education.
The level and access to healthcare.
Buying habits and consumer preferences.
The average retirement age.
Social organizations.
Religion.

3. Business Environment
Scanning
The Political
Environment

4. Political Factors
•Bureaucracy
•Corruption level
•Freedom of the press
•Tariffs
•Trade control
•Education Law
•Anti-trust law
•Employment law
•Discrimination law
•Data protection law
•Environmental Law
•Health and safety law
•Competition regulation
•Regulation and deregulation
•Tax policy (tax rates and incentives)
•Government stability and related changes
•Government involvement in trade unions and
agreements
•Import restrictions on quality and quantity of
product
•Intellectual property law (Copyright, patents)
•Consumer protection and eCommerce
•Laws that regulate environment pollution