Southwest Airlines Digital Strategy
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2018 New Media Drivers License (CAS 111) Final Presentation Focusing On Southwest Airlines Digital Strategy.
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Southwest Airlines Digital Strategy
- 2. Building Off of Momentum • At a glance… Founded: 1967 CEO: Gary C. Kelly Employees: 53,500 Sales: $20.43 Billion Market Cap: $33.6 Billion Publicly Traded – LUV - $53.94 (4/15)
- 3. Taking the next step • Capture the “economy” consumer that fly’s: • Increase online visibility & digital presence • Continue providing value customers • Take market share away from:
- 5. Social Media INCREASE social media presence on
- 6. Highlight Southwest Advantages (No baggage fees, robust destination offering, superb customer service) More mention of “Transfarency” Website Updates
- 8. Inbound Lead Generation • Increased inbound lead generation via Website SEO, banner ad’s and sponsored social media ad’s and posts.
- 9. Mobile App Improvements • Push notifications for “hot sales” and promotions • Additional notifications sent to the customer with pricing on previously booked flights and other outbound destinations based on domicile or “current location”