5. Revolu(onizing
all
aspects
of
Retail
EXPERIENCE
SALES
SERVICE
Personaliza(on
Connected
Autonomous
What
data
do
you
actually
need
to
achieve
personaliza(on?
How
does
the
shopping
cart
evolve
across
screens?
When
do
consumers
want
to
help
and
serve
themselves?
6. Revolu(onizing
Entertainment
MUSIC.
FILM.
GAMING
IMMEDIACY//
PARTICIPATE
REAL
TIME
INTERACTIONS
LOCATION//
ENHANCE
REMOTE
EXPERIENCES
MOBILITY//
ACCESS
MULTI
SCREEN
VIEWING
The
core
behaviors
are
the
same,
but
the
mobile
revolu1on
has
enhanced
live
experiences,
leTng
everyone
be
an
ac(ve
par(cipant
in
a
shared
moment.
7. Ac(va(ng
Social
CONTENT
LIVE
INNOVATE
Be
Present
Par(cipate
Amplify
Content
spreads
in
real
(me
with
or
without
us.
The
water
cooler
moment
is
now,
what
will
you
say?
Turn
conversa(ons
into
something
meaningful.
9. The
HighTea
Offering
u Digital
Retail
Strategy
and
Roadmap
Development
u Scou(ng
of
specialized
vendors
for
all
aspects
of
digital
retail
needs
u Coordina(on
and
project
management
11. We
connect
the
dots
TALENT
TASK
SOURCING
COORDINATION
DEFINITION
TEAM
FILTER
THROUGH
THE
ABUNDANCE
OF
SPECIALIST
PROVIDERS
AND
START-‐UPS
SELECT
AND
CO-‐ORDINATE
THE
PARNTERS
AND
PROGRAMS
CLEARLY
DEFINE
THE
STRATEGY,
PROJECT
TASKS
AND
PARNTERS
NEEDED
13. We
architect
the
en(re
process.
We
design
the
blueprint.
We
create
fric(onless
collabora(on
between
groups.
We
leverage
our
network
of
crea(ve
and
technology
talent.
We
plug
in
and
provide
scale
to
your
team.
We
deliver
results.
In
Summary
15. /INSIGHT/
Mobile
Accessory
business
represents
a
$12B
market.
Establish
ownership
posi(on
and
become
the
single
des(na(on
for
the
mobile
lifestyle.
16. /ACTION/ A
10,000
sq_
highly
interac(ve
and
immersive
experience
store
/REACTION/ Drove
overall
market
share
and
revenue
growth
to
$1.4B
17. /INSIGHT/
Establish
an
emo(onal
connec(on
with
the
millennial
audience
by
an
innova(ve
first
of
it’s
kind,
social
experiment.
18. /ACTION/
Made
fashion
history
by
listening
to
and
aggrega(ng
the
social
conversa(on
around
key
moments
during
a
live
show.
Created
beau(ful
pacern
and
printed
fabric
real
(me
during
and
a_er
the
show.
/REACTION/
118M
twicer
impressions
.
78%
posi(ve
brand
sen(ment
8min
average
(me
spent
with
experience.
104%
above
engagement
benchmarks
.
19. /INSIGHT/
The
mobile
revolu(on
has
enhanced
the
concert
going
experience,
leTng
anyone
and
everyone
be
an
ac(ve
par(cipant
in
a
shared
moment.
20. /ACTION/
Interac(ve,
mul(-‐camera
live
stream
of
the
final
Laga
Gaga
show
at
Roseland
ball
room.
Customizable
camera
views,
in-‐tweet
live
streaming,
shareable
‘snack’
size
content
and
celebratory
animated
gi_s
/REACTION/
848M
twicer
impressions
|
115M
organic
PR
reach
|
Overage
40
minutes
engagement
with
stream
Brand
acribu(on
reached
90%
leading
to
stream.
21. /INSIGHT/
80%
of
jobs
in
the
next
decade
will
require
technology
skills.
Women
are
vastly
underrepresented
in
these
fields
and
not
enough
girls
are
encouraged
to
pursue
their
love
of
Science,
Technology,
Engineering
and
Math.
22. /ACTION/
#InpsireHerMind,
a
thought-‐provoking
campaign,
designed
to
challenge
the
viewer
on
the
subtle
nuances
that
may
influence
young
girls
and
their
interest
in
STEM
/REACTION/
276MM
media
impressions
|
32.8MM
twicer
impressions
CTR
4X
above
benchmark
|
4.01%
FB
engagement
rate,
above
benchmark
by
8%
24. Client
+
Agency
Experience
With
a
combined
30+
years
experience,
working
with
the
largest
telecommunica(ons
and
retail
industries
globally,
we
have
par(cipated
at
the
highest
level
of
the
most
strategic
business
ini(a(ves
in
the
industry
25. u We
have
navigated
the
intricacies
of
complex
organiza(onal
structures
u We
have
held
a
seat
at
the
execu(ve
table
u We
have
managed
mul(-‐million
dollar
budgets
u We
have
led
large,
medium
and
small
scale
agencies
Client
+
Agency
Experience
26.
27. Tea
is
the
magic
key
to
the
vault
where
my
brain
is
kept
Highteadigital.com
|
Bank
Street,
NYC
|
646.734.1309
