1. How to
turn your blog
into a brand
Or at least a couple of ideas … A rough sketch by Kai Petermann

2. Definition
A brand is the name, term, design
or symbol that identifies a product
distinct from others.

3. Origin
Branding was adopted to
differentiate cattle from each other.
Distinctive symbols where burned
into the animal's skin.

4. Boring
This is what it never should be.
Really.
Trust me!

5. One more thing …
There is no standard way
to success. But there are some
helpful advices …

6. I didn't choose
the blog life,
the blog life
chose me …

7. 3 is the magic number

8. THINK!

9. Concept
What is your idea?
What is your topic?

10. BURN!

11. Passion
Burn for the things you do.
Be brave. Be unique. Be yourself.

12. KEEP CALM
AND
WORK

13. Patience
Probably you‘ll need a lot of it.
(Your passion might be helpful.)

14. Patience
Concept
Passion

15. Brand Building
There are agencies out there, with
hundreds of employees,
who can live from creating brands.

17. Have a logo!
Have a fancy logo!

18. Logo
If you want to have one, do it.
It‘s a nice detail, but there are
more ways to become distinct
from others. It‘s up to you.

20. Have a cool name!
Have a damn cool name!

21. Name
Actually a good name makes it easier.
But if you wanna stick with
a punny or slightly awkward name,
do it. As long as you‘re good.

22. Authenticity

23. Authenticity
It‘s good to be authentic.
At least your work should look
authentic to your audience.

24. Image

29. Image
Who do you want to be?
It‘s not necessary to be authentic,
it‘s important to be convincing.

30. Work hard

31. Work hard
Keep working hard.
It pays off.
Sooner or later.

33. Brands love brands

34. Brands love brands
It‘s as simple as it sounds.
Brands like a nice environment
to present themselves.
It‘s up to you to offer one.

35. I didn't choose
the blog life,
the blog life
chose me …

36. Thank you
for listening