2013 05-25 - falling in love with data - the hive

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2013 05-25 - falling in love with data - the hive

  1. 1. Google Confidential and ProprietaryGoogle Confidential and ProprietaryFalling in Love With DataUnderstanding Web AnalyticsPatrick Singer, Google Germany GmbH
  2. 2. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is what were gonna discuss today● Why you are special● Setting goals● Finding gold in a mountain of garbage● Three things to remember
  3. 3. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is what were gonna discuss today● Why you are special● Setting goals● Finding gold in a mountain of garbage● Three things to remember
  4. 4. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is how web analytics data is collectedwww.domain.degoogle.de facebook.com twitter.comsecure Google serversdataprocessingJavaScript code
  5. 5. Vier Tipps zum Umgang mit Web Analytics
  6. 6. valuable data
  7. 7. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is what were gonna discuss today● Why you are special● Setting goals● Finding gold in a mountain of garbage● Three things to remember
  8. 8. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThe goals are unique to you and your site
  9. 9. Google Confidential and ProprietaryGoogle Confidential and ProprietaryDefine your most valuable goalmacro conversionnumber of pages/visitmicro conversionsFor ad financed websites: number of pages per visit
  10. 10. Google Confidential and ProprietaryGoogle Confidential and ProprietaryCapture all valuable interactionsExamples for micro conversions on blogsinquiry for speakingengagementinquiry for consultingrecommendationratereferrals to businesswebsitemacro conversionnumber of pages/visit
  11. 11. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is what were gonna discuss today● Why you are special● Setting goals● Finding gold in a mountain of garbage● Three things to remember
  12. 12. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is what were gonna discuss today● Why you are special● Setting goals● Finding gold in a mountain of garbage● Three things to remember
  13. 13. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThree things to remember● Set your goals - not just in your mind!● Focus on relevant metrics○ bounce rate○ number of pages/visit○ interactions of economic value● Take action!
  14. 14. Google Confidential and ProprietaryGoogle Confidential and ProprietaryBonus slide: helpful links● documentation on setting up goals● documentation to track events (to track pdfdownloads or external links as goals)● Google Analytics IQ Lessons - video tutorials onGoogle Analytics and access to Google AnalyticsIndividual Qualification
  15. 15. Google Confidential and ProprietaryGoogle Confidential and Proprietarypatricks@google.comTwitter: @psingerGoogle+

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