SlideShare a Scribd company logo
1 of 7
Probably we are
not conscious of
how advertising
can influence us
 Transmitted to the receiver
 Hidden images
 Incites to…


   On the insertion of…
    ◦ An occult brand
    ◦ Sexual images
   1956, New Jersey

   James Vicary

   Hidden photograms



                      Increase in the sales of ….

                               58% - 18%
Strength and
   potency
Ad of Coca Cola light
 Advert of a brand of gyn




                                    Subliminal
                               adverttising in a Play    Two ice
                  Subliminal      Station Game           creams..
Advertising         image
Subliminal Advertising
Subliminal Advertising

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Subliminal Advertising

  • 1. Probably we are not conscious of how advertising can influence us
  • 2.  Transmitted to the receiver  Hidden images  Incites to…  On the insertion of… ◦ An occult brand ◦ Sexual images
  • 3. 1956, New Jersey  James Vicary  Hidden photograms  Increase in the sales of …. 58% - 18%
  • 4. Strength and potency
  • 5. Ad of Coca Cola light Advert of a brand of gyn Subliminal adverttising in a Play Two ice Subliminal Station Game creams.. Advertising image