Subliminal Advertising
- 2. Transmitted to the receiver
Hidden images
Incites to…
On the insertion of…
◦ An occult brand
◦ Sexual images
- 3. 1956, New Jersey
James Vicary
Hidden photograms
Increase in the sales of ….
58% - 18%
- 5. Ad of Coca Cola light
Advert of a brand of gyn
Subliminal
adverttising in a Play Two ice
Subliminal Station Game creams..
Advertising image