from creative founder class

1. Product Concept
Experiment
Team VR
Rachel Poonsiriwong, Richard Cho, Rita Lei, Vicky Yang
10 Oct, 2019
3
11

2. Recap
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3. Get diagnosed
by medical
professional
Physical Training,
Monitoring,
Evaluating,
Training Supplies
CurrentPrevious
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4. Business Concept Update
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5. Individuals working in blue-collar,
physically demanding jobs
People
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6. They don’t have access to treatment of
chronic body pain.
While the pain is not life-threatening, it
impedes on their ability to work and
affects their quality of life.
Problem
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7. A mobile app that provides free physical therapy guidance videos
(e.g. stretches) on-demand, and provides rental of physical therapy
equipment with a small membership cost.
Solution
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8. Competitor Research
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9. DrOnDemand
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10. Key features
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11. Key features
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12. App Workflow
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13. App Workflow
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14. App Workflow
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15. Medical Doctor: be covered by health insurance
Psychology: $ 129 / 25 mins; $ 179 / 50 mins
Psychiatry: $ 129 / 15 mins; $ 299 / 45 mins
Pricing
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16. We did this...
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17. Risky hypothesis 1
People in blue-collar, physically demanding
jobs would access free information online to
treat their chronic body pain
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18. Experiment 1
Put 40 posters around the Mission district and
Potrero Hill to welcome sign ups via Google
Forms and text messages
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19. 1919

20. 2020

21. Metric for Success
Obtain 15 signups within our ideal target group
by Thursday.
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22. Results
2 sign-ups via Google Forms : both college students
1 text message : 58.5 year old man
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23. Results
Either the poster, or online survey is ineffective at garnering
interest from our target audience about our product.
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24. We also tested this...
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25. Risky hypothesis 2
People in lower-income, physically demanding jobs find
video effective at conveying instructions to them.
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26. Experiment 2
Show all interviewees a video snippet of a stretching
exercise, and have them rate from 1 to 5 how easy they
felt it was to follow along.
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27. Video Snippet
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28. Metric for Success
An average rating of over 4 out of 5 stars among the
interviewees.
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29. Interviewees
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30. Interviewees
Demographics
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31. Interviewees
Demographics
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32. Interviewees
2 car wash workers
1 public security officer
2 car repair workers
2 construction workers
1 wall painter
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33. Results
The average rating of ease for all our interviewees was
5 out of 5 stars.
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34. Results
2 of our interviewees trying
to copy the instructional
videos
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35. Everyone agreed on the video being easy to understand and follow along.
1. Had graphic overlays that guided user on specific angles/movements
2. Could use nearby objects or environments (e.g. walls) to exercise with
3. Great pace of video tutorial
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36. However,
people have mixed opinions about whether videos are
helpful in facilitating physical rehabilitation.
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37. People who find it being helpful agree that :
1. This is a more formal and guided experience to the simple
exercises our users intuitively use to remedy injuries.
2. They can integrate the videos as part of their daily routine, as they
are short and simple.
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38. People who find it not being helpful mention:
1. The instructor talks too much.
2. They face potential language barriers.
3. They already access these tutorial videos via their companies.
Many companies support pre-work warm-up exercise.
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39. Insight
The graphic instructions in our video made it effective in guiding users to
follow along.
Why? Our target audience is unprepared for encounters minor physical
injuries on a daily or weekly basis. The videos inform them, and provide
visual cues to guide them through simple exercises.
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40. Insight
Our target audience does not actively look online for these videos.
Why? Our target audience works incredibly long hours which decreases
their free time and mental space to do research online.
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41. Additional Interviews
B*, a 55 year-old Lyft driver, mentioned
that she has frequent cramps from
holding the clutch down from 14 hours
of driving a day.
She remedies this through stretching
her legs for an hour before work.
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42. Workplace Management Insight
D* helps manage the car wash, and is in
favor of instructional videos, as they reduce
medical costs for his company.
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43. Overall, our research strengthens
our hypothesis about the necessity
of a guide for self-rehab exercise.
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44. We also affirmed that users
valued video tutorials for their
graphic and instructional
elements.
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45. What we will do next
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46. Next Steps
Explore how best to communicate our product to our target
audience
- Be more intentional about specific locations (hospitals, free
clinics)
- How much trust do people put into information on posters,
rather than from medical or well-published sources?
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47. Next Steps
Explore how to collaborate medical professionals and
workplace managers
- Informational interview with the SF Free Clinic and other
non-profit services
- Talk to unions and non-profits like SF Building and
Construction Trades
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48. Thank you!
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