Presentation for VR3

1. Proto-pitch II
Nov 21st 2019
Richard Cho, Rita Lei, Rachel Poonsiriwong, Vicky Yang
1

2. CEO CTO
Rachel Poonsiriwong Rita Lei
CMO CFO
Richard Cho Vicky Yang
2
We are an impact-driven team of designers and technologists
connected with student athletes.
TEAMVR3

3. WHOWEARE
We are a wearable technology company that
targets athletes with high-intensity routines.
We sense athletes’ mental stress through a set of
physiological signals, and help them regulate
stress by talking about their feelings.
3

4. 4
Feel Stressed Be Tough Break Down
Ryan feels stressed to
succeed in his athletic career
and his sports career
He finds it hard to open discuss his
vulnerability when dealing with stress.
He is overwhelmed by the
mental stress,

5. 5
Over 6 weeks, we spoke to...
Students engaged in rigorous
athletic training
Professionals working closely
on mental wellness
21 4
Hopelab designers
Athletic director at Cal
Sports psychologist

6. 6
We also ran the following experiments...
Storyboard show-and-tell Guerrilla Human Concierge 3-day diary studies + concierge

7. Key Findings
7

8. 8
Self-care tips
Student athletes are motivated to try
tips when they’re convinced it
increases performance.
Talking about their feelings
Male student athletes tend to keep
emotions to themselves
Recognizing mental stress
Student athletes have trouble
recognizing stress in themselves
Addressing and validating mental stress in student athletes

9. Recognizing mental stress Talking about their feelings
CONCEPT|TECH
9

10. CONCEPT|TECH
10
+
● Skin conductance (galvanic skin response)
● Skin temperature
● Heart rate (HR) and Heart Rate Variability
● Natural language processing
● Voice recognition
Recognizing mental stress Talking about their feelings

11. 11
We put a paper bracelet onto our user
interviewees and asked them to imagine that
they would wear it everyday. It tracks stress
Additionally, we asked them a few questions
about their day, like ‘how are you feeling now’
and ‘how are you practicing self-care today’?
Low-fidelityMVPTestingofKeyFeatures
Recognizing mental stress Talking about their feelings

12. 12
Guerrilla User Testing + Interviews
N*, 22
Stanford Fencer
J*, 20
Cal Runner
J*, 22
Cal Badminton Player
Would you use it, if
someone were to gift
this to you?
Would you purchase
it? If yes, how much
would it purchase it
for?

13. USERINTERVIEW
13
Willingness to use Willingness to pay
“I’m curious about this
product and would want to
try it out.”
YES
“I would try it out, as it’s
certainly very stressful
being a student athlete.”
YES
There was a huge cultural
stigma in Asia against
talking about mental stress.
“I’m a student, so I don’t have
the financial bandwidth to
purchase this.”
“I’m not sure because Apple
watch appears to be able to
track emotion too???”
NO
“I’m not a varsity athlete, so
I didn’t experience stress
that heavily.”
NO NO
NO

14. KEYINSIGHT
1. Non-NCAA athletes (aka ‘club sports’ don’t
experience heavy mental stress, even if they
have rigorous training schedules.
14

15. KEYINSIGHT
2. Students don’t have the financial bandwidth to
purchase this product (hence they might not be
our customers).
15

16. 16
BIG QUESTIONS :
What do athletic coaches think, and how do we get them
onboard as potential customers?

17. 17
BIG QUESTIONS :
How do we recruit student athletes for a longer-term test, and
simulate the experience of having a listening ear when they’re
stressed?

18. 18
Currently waiting to hear from...

19. Market
19

20. 20
Negative ions are odorless, tasteless, and invisible molecules that we inhale in
abundance in certain environments.
Once they reach our bloodstream, negative ions are believed to produce
biochemical reactions that increase levels of the mood chemical serotonin,
helping to alleviate depression, relieve stress, and boost our daytime energy.
Negative Ions Bands
COMPARATIVEANALYSIS

21. COMPARATIVELANDSCAPE
21

22. COMPARATIVELANDSCAPE
22
Low budget

23. COMPARATIVELANDSCAPE
23
Dominating

24. COMPARATIVELANDSCAPE
24
Sports focused

25. COMPARATIVELANDSCAPE
25

26. Focusing on Student athletes.
Mental wellness.
COMPARATIVELANDSCAPE
26
Glo--Up
Niche Market

27. BMC
27
BMC
Key Partners Key Activities Value Proposition Customer Relationship Customer
Segment
Key Resources Channels
NCAA
Athlete
Coaches
Sports brands
Usability
Testing
Tech
Development
Empathizing
Cost Structure
Application
Development
Strap
Engineering
Outsourcing
Strap
Manufacture
Revenue Streams
The Bracelet (Free App)
Social media
(Instagram)
Sports
Department
Digital:
Software
engineer,
UI/UX designer
Physical:
Manufacturer,
Industrial
designer,
Customer
Service.
Validate stress and
offer a listening ear.
Individual
athlete with
mental stress
Sports Team
Self-
awareness
27
Self-
reflection
Application
Maintenance
Online Retail
(Glo-up
website)

28. BMC
28
BMC
Key Partners Key Activities Value Proposition Customer Relationship Customer
Segment
Key Resources Channels
NCAA
Athlete
Coaches
Sports brands
Usability
Testing
Tech
Development
Empathizing
Cost Structure
Application
Development
Strap
Engineering
Outsourcing
Strap
Manufacture
Revenue Streams
The Bracelet (Free App)
Social media
(Instagram)
Sports
Department
Digital:
Software
engineer,
UI/UX designer
Physical:
Manufacturer,
Industrial
designer,
Customer
Service.
Validate stress and
offer a listening ear.
Individual
athlete with
mental stress
Sports Team
Self-
awareness
28
Self-
reflection
Application
Maintenance
Online Retail
(Glo-up
website)

29. BMC
29
BMC
Key Partners Key Activities Value Proposition Customer Relationship Customer
Segment
Key Resources Channels
NCAA
Athlete
Coaches
Sports brands
Usability
Testing
Tech
Development
Empathizing
Cost Structure
Application
Development
Strap
Engineering
Outsourcing
Strap
Manufacture
Revenue Streams
The Bracelet (Free App)
Social media
(Instagram)
Sports
Department
Digital:
Software
engineer,
UI/UX designer
Physical:
Manufacturer,
Industrial
designer,
Customer
Service.
Validate stress and
offer a listening ear.
Individual
athlete with
mental stress
Sports Team
Self-
awareness
29
Self-
reflection
Application
Maintenance
Online Retail
(Glo-up
website)

30. COLLABORATIONWITHNCAA
30
Athletes
(Self-diagnosingandreaching
outtocommunity)
Faculty Athletics
Representatives /FAR
(Supervising the balance
between the academic and
sports career)
Coaches
(Measuringmentaltoughness
andmentalstress)
NCAA Existing Educational Modules
Dealing with Mental Stress

31. TAMSAMSOM
31
All NCAA athletes who are
experiencing mental stress.
SAM
SOM
TAM
NCAA athletes in
DIVISION ONE who are
experiencing mental
stress.
Athletes all over the world who
are experiencing mental stress
265,000,000 x 30% x 16% x $60 =
Innovators
(2.5%) and Early
Adopters (13.5%)
Estimate %
w/ stress
Estimated
revenue per unit
Total number of global
competitive sports
player by 2019
460,000 x 30% x 16% x $60 = 1.325 m
Innovators
(2.5%) and Early
Adopters (13.5%)
Estimate %
w/ stress
Estimated
revenue per unit
Total number of
NCAA by 2019
763.2 m
181,512 x 30% x 16% x $60 = 0.5 m
Innovators
(2.5%) and Early
Adopters (13.5%)
Estimate %
w/ stress
Estimated
revenue per unit
Total number of
DIV ONE by 2019

32. User Acquisition
32

33. 33
LANDINGPAGEUPDATE
Value Proposition
Call for action
(Subscribe)
Key features
Mission
Intro Video
Team
glo-up.life

34. 34
LANDINGPAGEUPDATE
Pageview, Avg Time, Bounce Rate, Exit

35. 35
LANDINGPAGEUPDATE
Button Clicks

36. 36
LANDINGPAGEUPDATE
Subscription & Thank You Letter
20 Subscribers Thank You Letter

37. CONVERSION
37
Visit Site
Doesn’t Abandon
Happy 1st Visit
‘Subscribe’
Browses more than 1 page
(not bouncing)
Clicks on ‘Learn More’
Hits the ‘subscribe’ button 28.17%
100%
91.21%
100%

38. INSTAGRAMPAGEUPDATE
38
We’re a revolutionary sports wristband
set to launch for 2020!
#health #fitness #mentalwellness
#healthybodyhealthymind #fashion
#bracelet #wristband #sports #athlete
#adidas #nike #puma #wearabletech
#wearable #glowup #glouplife
One Post Per Day

39. ACQUISITIONNUMBERS
39
24 followers

40. CHECKLIST
40
To-Do
Reaching out to more athletes or coaches:
Plan A: Interview session with NCAA athletes and coaches (ideal)
Plan B: Interview session with ins/website subscribers
Plan C: Interview session with facebook connections
Starting long term MVP testing :
Invite 10-15 people to participate in long term MVP testing of our features.
Update MVP
Shoot demo video

41. 41
Thank you!

42. 42
APPENDIX

43. URL
43
Data for tam sam som market:
https://usatodayhss.com/2017/when-stress-is-good-for-student-athletes-and-when-its-not
https://www.realbuzz.com/articles-interests/sports-activities/article/top-10-most-popular-participation-sports-in-the-world/
https://www.valuebasedmanagement.net/methods_rogers_innovation_adoption_curve.html
https://www.pcmag.com/roundup/297910/the-best-fitness-trackers
http://www.ncaa.org/about/resources/media-center/news/number-ncaa-college-athletes-reaches-all-time-high
Data for Competitor studies
https://www.techradar.com/news/wearables/10-best-fitness-trackers-1277905