Introduksi Pasar dan Karakter yang Mendukung Kewirausahaan

1. KARAKTER &
PASAR
Sebuah
Tinjauan

2. KARAKTER
WIRAUSAHAWAN!
 High Achievement
 Risk Taker vs Risk Order
 Problem Solver
 Highly Motivation
 Great Confidence

3. KERANGKA KERJA
WIRAUSAHA
Work Hard and
SMART!

4. FAKTOR PENDUKUNG
 Pribadi
 Kultural
 Lingkungan Sosial

5. PELUANG ADA DI
PASAR!
MARKET?
Kumpulan Kebutuhan
dan Keinginan (Needs
and Wants)

6. PEMETAAN PASAR
Set in STP way!

7. STUDI KASUS

8. STUDI KASUS

9. CUSTOMER THINKING
Understand the
Customer
Insight!

10. PATH OF DECISION
MAKING
Behaviour Customer
in Buying

11. CUSTOMER PROFILING
See Normality Curve

12. STIMULATION ON PRICE
Cost Plus
Competitive Pricing
Price Skimming
Multiple Unit Pricing
Bundling

13. TUGAS!
Ambil Kasus 2 Model
Persaingan Produk
Beli, Rasakan
&Bandingkan
Product? Price?
Place? Promotion?
Rekomendasi kamu?
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