3. Marketing Objective & KPI
● Marketing Objective - acquire 30%
more organic traffic through 3
months.
● KPI - The rate of increase in this
period.
4. Target Persona
Background and
Demographics
Target Persona
Name
Needs
•Male and female.
•From21 to 29 years
old.
• Bachelor's or
Master's degree or still
studying.
•Lives in Cairo, Giza
and October .
Ahmed
•Wants to increase his
income.
•He wants to feel like a
successful person.
•Needs a Flexible
function.
Hobbies Goals Barriers
•Reading.
•Watch TV.
•Doing exercise.
•Gaming.
•Dancing.
•Driving.
•Wants to be digital
marketing.
•Wants to build own
business and promote
to it.
•Make CV stronger.
•Be a freelancing and
work form any place.
• From not being able
to work or study in a
remote place.
•I can't pay a lot of
money to learn.
•The barrier to failure I
can't stand the idea
that I can fail.
6. Keywords
1. Using Moz Keyword Explorer tool, identify the
Keywords you might target to drive users to this
page. Be sure to use a mix of branded and non-
branded Keywords. List 5 head and 5 tail keywords.
Head Keywords Tail Keywords
1 Digital marketing udacity digital marketing
2 Nanodegree Full digital marketing course
3 Udacity Nanodegree scholarship by
Udacity
4 online course free online courses with qualifications
5 Free lancing free online courses.
7. Keyword with the Greatest Potential
Which Head Keyword has the greatest potential?
Digital marketing.
This head keyword has the greatest potential because a priority
score of (59).. The difficulty score (66) relatively high but I think it can
be good, and the volume (11.5k-30.3k visitors in the month) is decent
8. Which Tail Keyword has the greatest
potential?
free online courses.
This tail keyword has the greatest potential because a priority
score of (72).. The difficulty is also quite acceptable with score of
(49), and the volume (11.5k-30.3k visitors in the month) is
decent
9. Suggested Blog Topics
Write three Blog topics that incorporate the highest potential
Keywords. Include a short summary (150 - 300 words max for
each post) as to why you chose those Keyword topics and
what you might write about.
Note that you don't have to write these blog posts, just a very
brief summary (150 - 300 words max for each post) and a
motivation about why you think they would work.
Topic 1 - short explanation
Topic 2 - short explanation
Topic 3 - short explanation
10. Topic topic1.
Why did I choose digital marketing ?
● I chose this keyword digital marketing because I found
that it has a large search volume compared to the rest of
the words and that after the epidemic, there are many
people searching for the word in search engines, to know
more about the field and also to start a career path for
their lives after many people lost their work Because of
the impact of the pandemic, as we know.
● We can also look at the degree of competition, we will find
it relatively high and it will be difficult to control it, I think,
but by going back and looking at the volume of search
achieved by the keyword, I think it corresponds to the
marketing goals that we set, I think we can use it to
achieve our goals.
● We can also think of the brand we market with a big
brand like udacity. I think keywords with relatively high
competition can be competed with, due to the indexing
results and page rank in the search engines they have.
11. Topic 2
Why did I choose free online courses?
● As a tail keyword and looking at the results, we can analyze the
results and predict a good future for the keyword, based on
some statistics that happened in world in the labor market,
many people lost their jobs, which made them look for a new
career path, and opportunities to help them start over
● We can take a look here at the search volume we found in Moz, I
think the search volume is good for tail keywords, and looking at
the rest of the results, I think they are good and can do well
.
● Looking at the results, we find that the degree of its difficulty
and competition is medium, not high, and this will give us a good
space to use and benefit from it.
● If we also look at the organic ctr, we will find that the organic
search ratio on the word is too good, so I used it
12. Topic 3
Why did I choose Nanodegree ?
● I chose nanodegree because it is an exclusive term and I think
udacity is the only one that use in front of my eyes now, so I
think it will stick in some people's minds and so many can do a
search for it.
● But as we can see in the attached results from the moz tool that
the search volume on the keyword is not the best, but we can
work on it more and create great awareness and then use it
more.
● Given the degree of difficulty or competition for the keyword, I
think it is very good to start working on it and can bear the
desired fruits.
● Also, the organic traffic is a good percentage that we can work
on without paid marketing.
● As we can talk more than a priority has a good percentage of
reach to potential customers I believe in the end we can use it in
a good way to achieve good results.
13. Technical Audit: Metadata
URL:
Current
Title Tag Learn Digital Marketing Online | Nanodegree
Meta-
Description
Become a digital marketer with Udacity’s online nanodegree course.
You will learn how to employ SEO, SEM, Google Ads, Email
Marketing and affiliate tactics to maximize traffic and improve online
visibility.
Alt-Tag play video.
Revision
Title Tag Learn digital marketing by udacity | nanodegree
Meta-
Description
You can become a professional marketer with udacity
nanodegree course. You will learn how to employ SEO,
SEM, Google Ads, Email Marketing and more.
Alt-Tag short video about DMND course.
14. URL: https://www.udacity.com/course/digital-marketing-nanodegree--nd018
Alt-tag #1
Current <img
alt="Play Video"
src="//www.udacity.com/assets/iridium/images/nanode
gree-overview/shared/nd-hero-video/icon-video-
white.svg">
Replacement <img
alt="short video about DMND course. "
src="//www.udacity.com/assets/iridium/images/nanode
gree-overview/shared/nd-hero-video/icon-video-
white.svg
Alt-tag #2
Current
(IT
CURRENTLY
HAS NO ALT-
TAG)
Alt= no one.
<div class="card_image__3PWRo" style="background-
image: url("//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/4RitvCwCDZSt6B
Oz7evfV1/661ce1ffcec2a470d8a28d495c52d8df/image-
syllabus-01_2x.jpg");"></div>
Replacement Alt= A conversation between a man and a woman about some
marketing ideas.
<div class="card_image__3PWRo" style="background-
image: url("//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/4RitvCwCDZSt6B
Oz7evfV1/661ce1ffcec2a470d8a28d495c52d8df/image-
syllabus-01_2x.jpg");"></div>
Technical Audit: Alt-tags
15. URL: https://www.udacity.com/course/digital-marketing-nanodegree--nd018
Alt-tag #3
Current <img src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/2LTRZIjRPDODMA
vOUSJIDp/abf71ea75db832dd997f33c165f1d974/sticker-
desktop-update.png"
alt="PD Hero Burst - with clickable underline">
Replacement <img src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/2LTRZIjRPDODMAvOUSJIDp/
abf71ea75db832dd997f33c165f1d974/sticker-desktop-update.png"
alt= personalized discounts on digital marketing course – with
clickable under line .
Alt-tag #4
Current <img src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/1CTVWta06rZ4lK
Ld3snHZc/93cdcd6934c5dc159d499b9ec9ed1bbe/icon-
benefits-04-
9407e3cd89254ca4f82c3177735995900b6549460f493d95e11
425b99ddeaf20.svg
" alt="Flexible learning program">
Replacement <img src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/1CTVWta06rZ4lKLd3snHZc/9
3cdcd6934c5dc159d499b9ec9ed1bbe/icon-benefits-04-
9407e3cd89254ca4f82c3177735995900b6549460f493d95e11425b9
9ddeaf20.svg
" alt=“flexible learning nanodegree course.
Technical Audit: Alt-tags
16. URL: https://www.udacity.com/course/digital-marketing-nanodegree--nd018
Alt-tag #5
Current <img src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/3OH26GljeMMik0
iWeSYcse/90676424a9847e8dd62e9cd10165b42d/anke-
audenaert_thumbnail.png
" alt="Anke Audenaert" class="degree-
instructors_instructorImage__2CM9l">
Replacement <img src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/3OH26GljeMMik0iWeSYcse/9
0676424a9847e8dd62e9cd10165b42d/anke-
audenaert_thumbnail.png
" alt= Anke Audenaert.
instructor led the development of Digital Marketing programs at
Udacity.
Technical Audit: Alt-tags
18. Technical Audit: Backlink Audit
Using the Moz OpenSite Explorer tool, perform a backlink
audit on the webpage you have chosen. These 3 backlinks
need to have a DA score of 97-100.
Note: If you are doing the DMND challenge, perform this
exercise on Udacity.com.
List three of the top backlink URLs you discovered for the
website. These backlinks should add value to the website and
not be spam.
Backlink
Domain
Authority
(DA)
1 azure.microsoft.com/en-us/blog/announcing-advanced-
azure-machine-learning-nanodegree-program-with-udacity/ 99
2 cloudblogs.microsoft.com/powerplatform/2020/11/30/want-a-
tech-job-but-dont-have-time-to-learn-to-code/ 99
3 www.cloudflare.com/es-es/case-studies/udacity/
99
19. Link-Building
Using the SEMRush or SE Ranking tool and research, strategize a link-
building campaign.
Identify three websites that you think would be relevant, high traffic
sites that you would like to gain backlinks from to help drive traffic to
Udacity’s or your company’s page.
Site Name DigitalMarketer Blog
Site URL digitalmarketer.com
Organic Search Traffic 49,9K per month
Site Name hubspot.
Site URL hubspot.com
Organic Search Traffic 10,8M per month
Site Name reliablesoft
Site URL reliablesoft.net
Organic Search Traffic 67,9K per month
21. Site Performance Audit: Performance Tests
For each of the submissions, please take a screenshot of your
results and post your screenshot on your submission
presentation.
1. Using the Northcutt or any other tool, research how many
of Udacity’s website or your company’s pages are indexed
by Google.
2. Using the Google Page Speed Insights tool, perform a
speed test of udacity.com’s or your company’s mobile
presence.
3. Using the Think with Google tool, assess the mobile-
friendliness of the udacity.com site or your company’s
website.
22. Page Index
●Because search engines crawl pages and read text only, so we have
to index everything inside the page and use keywords to help the
search engine to reach my site.
23. Page Speed
●Site or page speed is an important factor in optimizing
natural traffic. It is important that the browsing speed within
the site and the speed of loading the site is good for a good
user experience and so that the user does not leave
because of the difficulty and speed of browsing.
24. Mobile-Friendly Evaluation
●Optimizing for the mobile screen is one of the most
important elements now because most people are
using the mobile permanently for browsing. I think that
the flexible design should always be used to suit all
sizes.
●I think the ratio here should be worked on to reach
less than 2 seconds
26. Recommendations
●The SEO works in two ways, the first on-site and the second off-site.
We can start by talking about the improvement that can be achieved
through on-site.
1. We can improve on-site from a few things :
● At first, we can talk about keywords and their role in search
engine optimization, as they help search engines crawl, read and
index content, and also improve keywords and tell better-
performing words and average competition.
● We can also work on and improve on title tag-description tag-alt
tags, so that we come up with achievable best practices to help
search engines crawl and reach the site.
2. Off-site:
● You can talk about backlinks and how to make the user friendly
URL point to the content and appear perfect without numbers or
some bad practice of using a hacker or something like that, using
proper anchor text and using best practices, searching some
related sites or blogs for what I offer and they have A good
percentage of fans like us, then I ask them to create a backlink for
us.
27. ● We can also talk about working to develop the performance of
the site through some important things that must be available in
every strong site
1. Detecting the number of indexed pages and indexing all non-
indexed pages.
2. Detecting pages that do not work and making sure that they
work again, because it can lead to a bad user experience if a
forum backlink was created to our page and someone found it
not working after a while.
3. Detection of the site’s speed as a whole and the speed of
loading the site from the beginning of clicking on the link until
the full download, and working to improve it if necessary.
4. Check its compatibility with the mobile and whether the site is
compatible with all browsers and devices, especially the mobile
screen.
