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SeoCustomer Hot Tricks & Tips 2012 Q3 - SEO, SEM, Social Media Traffic and Link Building


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SeoCustomer Hot Tricks & Tips 2012 Q3 - SEO, SEM, Social Media Traffic and Link Building

  1. 1. Page 1/89 The Complete SeoCustomer Guide 2012 Q3 SEO, SEM, Social Media Traffic and Link Building
  2. 2. Page 2/89 Welcome to my “Complete SeoCustomer Guide 2012 Q3 .........................................................4 Integrated Marketing Campaign ...........................................................................................5 Facebook Strategies – How to Use Facebook ..........................................................................7 Benefits of Using Pay per Click Search Engines.......................................................................9 Mobile Marketing For Local Business ................................................................................... 11 What Users Expect from Your Facebook Fanpage Design? ...................................................... 14 SEO The Beatles Way........................................................................................................ 16 The Guide to Conversion Rate Optimization.......................................................................... 20 SEO The Beatles Way – Part 2............................................................................................ 21 Are Your Targeted Keywords Still Working? .......................................................................... 22 How small businesses can use mobile marketing .................................................................. 25 Design to Sell – 5 Tips for Your Design ................................................................................ 27 The Good, the Bad and the Average – PPC Strategy.............................................................. 31 Why People Leave Your Website ......................................................................................... 33 What Elvis Can Learn Us About SEO.................................................................................... 34 Social Media Landscape Guide to Brand, Traffic and SEO ....................................................... 36 How You Get the Easiest and Highest Quality Backlinks Fast .................................................. 38 How to Use the Google Display Results Instead of the Rank Results ........................................ 40 How to Use External Links for Your Own Benefit ................................................................... 43 Spin the Traffic Generating Wheel ....................................................................................... 45 Your Ultimate Hashtag Guide ............................................................................................. 49 5 Killer Strategies to Dominate the Big 3 ............................................................................. 53 The War On Free Clicks – PPC vs SEO ................................................................................. 54 How much is a top ranking position worth – PPC and SEO ..................................................... 55 Is Your Social Media Campaign On Track? ............................................................................ 58 Google SEO Starter Guide 2012 PDF ................................................................................... 60 3 images strategies to boost your traffic.............................................................................. 61 How to Make A Blog Design for SEO.................................................................................... 63 The Future Contact Lenses................................................................................................. 64 YouTube Ranking Factors ................................................................................................... 65 Negative SEO Awareness................................................................................................... 68 How to Use Instagram as a Marketing Tool and to Boost Your Social Presence .......................... 71 Top 10 Off Page Optimization Tips for Your Site .................................................................... 73 Users Activity from LinkedIn, Twitter, Facebook, Google+ and Pinterest................................... 74 Why You Need Red Pumps to Use Pinterest .......................................................................... 75 5 Reasons to Use Infographics on Your Website .................................................................... 77 What Happens in an Internet Minute? ................................................................................. 79
  3. 3. Page 3/89 Link Building Without Magic ............................................................................................... 80 How to Do a PPC Audit ...................................................................................................... 83 Who to Follow on Twitter to Maximize Business Potential?...................................................... 88
  4. 4. Page 4/89 Welcome to my “Complete SeoCustomer Guide 2012 Q3 This is my 4th version of the Complete SeoCustomer Guide. My hope is that I can show some tips and tricks about SEO, SEM, Social Media Traffic and Link Building. Here you can read about the Beatles, Elvis and how to spin the traffic generating wheel – and much more. I am still surprised how much things are changing in the SEO and Social Media world. I hope you all got  “Complete SeoCustomer Guide 2011”  “Complete SeoCustomer Guide 2012 Q1”  “Complete SeoCustomer Guide 2012 Q2” or else you can still download it at This book contains all the articles from the 3. Quarter of 2012. Grab your cup of coffee - relax – sit back… go to the first article and enjoy  Remember to sign up to our new LinkedIn group and join the conversation. PS - let’s stay connected... Facebook - LinkedIn - Twitter -!/HenrikSandbergJ Google+ - As always – Love you all. Carpe Diem Henrik
  5. 5. Page 5/89 Integrated Marketing Campaign Creating an integrated marketing campaign When we are going to create an integrated marketing campaign we are going to use both online and offline elements. Be sure you start by identifying your customers’ need, what kind of solution do you have and how are you different than your competitors? Use your social platform, your e-marketing, online but also print. I would like to show you this Infographic for an Integrated Marketing Campaign to give you some ideas. If you click on it you can see it larger.
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  7. 7. Page 7/89 Facebook Strategies – How to Use Facebook What is your Facebook strategy? When creating our marketing campaigns we are always saying we have to use Facebook. But the question is how?  How will we engage our fans?  Do we need some events?  What about a contest? I want to show you this awesome Infographic from Social Media Online Classes – it can give you some ideas about what to do. Best regards, Henrik
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  9. 9. Page 9/89 Benefits of Using Pay per Click Search Engines Digital marketing is essential to bring your website in front of your targeted audience. When you understand what Pay per Click Search Engines are and what the advantage is of using the right ones for you and using them wisely, you’ll see why they are now a crucial part of any successful digital marketing plan. As a business owner, you want more business. Digital marketing has a number of different categories, each with their own strategies, and they all work together to meet similar goals. Regarding people using the search engines to find products and services, what is most important to you is that the right type of potential customers, and lots of them, see the link to your website and want to click on it. You want a targeted, focused customer base, who spot your link easily, click on it quickly, and stay on your web pages for a long time. Fast Every business needs to make pay per click part of their digital marketing campaign. The more you are in a hurry to skyrocket your business on the fast track as soon as possible, the more you need to look at pay per click options. Why? It takes time, at least a few months, before most major search engines can index a new site and then you can move up in the search engine rankings for major keyword terms in your field. (Of course the more you use search engine optimization techniques the quicker this will happen but there are many factors involved.) In the meantime, pay per click search engines have multiple benefits including that they can jump start you right way, attracting searches to your new website before it’s fully indexed and optimized completed for the major web search engines. Take me to the top, Baby In this day and age, when nobody looks past the first pages and often people only look at the first six or seven listings, every listing you go up can mean more customers, and more reoccurring dollars in your pocket. So you need to do everything in your power to take your listing up to the top. Pay per click strategies will help you do well in the organic searches as well when used as part of a well thought out, strategic marketing plan. This is why it is an essential part of your “see you at the top” goal. Besides the fact that pays per click search engines are fast, easy, and help you rise in the search engines, some other benefits are that: 1. You only pay when someone clicks your site 2. They are extremely cost-effective because you can decide on the rate that you are
  10. 10. Page 10/89 willing to pay for each click for the keywords that you chose. Some rates can be as low as a penny per word. 3. You are going to get a huge return on investment. You will be able to visibly track your progress and see your returns. Google Adwords, Yahoo! Search Marketing, MSN/BING PPC, and Facebook PPC are the biggest Pay Per Click Search Engines. They are going to be more costly but worth the expense. Less well-known pay per click search engines generally offers a much lower cost. Author Bio: - Sunny Popali is SEO Director at, TempoCreative servicing Inbound Marketing in Arizona. For more than 10 years many big brands have benefited from Tempo & Team for digital & internet marketing needs.
  11. 11. Page 11/89 Mobile Marketing for Local Business One of the mayor trends in marketing 2012 is mobile marketing. According to the research company ComScore there are over 100 million Smartphone subscribers in the US (January 2012). So the question is – how can your local business use mobile marketing to make more sales. I will show you 3 easy ways to get in contact with theses 100 million people. To make a great mobile marketing strategy we have to know how people are using their Smartphones.  Text Messaging 92%  Taking Photos 92%  Internet Browsing 84%  Emailing 76%  Downloading Apps 69%  Gaming 64%  Social Networking 60%  Navigating 55%  Watching Video 54%  Tweeting 15%  Checking-In 12% Social Media Mobile 59 percent of all users of Smartphones use it for their social media like Facebook. 15 percent use it to tweeting. So your business has to get a business page on Facebook and make some tweets on twitter. Most of the social networks are offering ads connected to the geographical location. So you can promote your hairdresser salon to the people in a specific zip code. You can also target all females from 20 – 30 years old, in a specific zip code. So be sure who your audience is. This could be a great idea for local shops or restaurant. You can also make a Friday special with half price. Are you in the food industry you may have to sell your products before the expiration date. Then use mobile marketing to get rid of your stock. Make a Facebook update about your sale to get more sale on your website. Use the mobile ad for Geo targeting your audience. This will help you to drive more traffic to your physical shop.
  12. 12. Page 12/89 Use Coupons A very simple but effective way using mobile marking is to create mobile coupons. In a survey from 2012, the Smartphone owners were asked, how they were receiving different types of mobile advertising. The results were very interesting for local businesses. The Smartphone owners were most interested in receiving grocery coupons (36%), 29% would like scanable barcode, 26% would like offers to save and pursue at leisure, 26% movie theater offers and finally 21% would like ads via SMS from a retailer with a promotion or coupon (published by Yes you read correct! 21% would like to get an SMS from a retailer with a promotion/coupon. That’s 1 in 5 Smartphone owners. Amazing. So it’s not really surprising that retail-oriented mobile marketing technologies like coupons and barcodes are the first technologies to reach the consumer. Use your social networks like Facebook and Twitter to drive your audience to your mobile landing page, where they can get a mobile coupon. An old fashion SMS can drive people to your mobile site too. Let them show you the coupon in your physical shop. Do You Have a Mobile Site? When more and more people using their Smartphones to access the internet, you might have to consider creating a specific mobile site. IDC reports show that the Smartphone market in the 4th quarter of 2012 – up 87% from the year before – was beating the PC sales for the first time. People can do business with your from their Smartphones. Most of the “normal” websites are very difficult to use with a Smartphone. Some websites will not even upload correct on a Smartphone. You will have to make the mobile browsing a good experience for your potential customers. Because the screen on a Smartphone is much smaller
  13. 13. Page 13/89 than on your laptop – you will have to create a special mobile site. So go and check out your website – how does it look on a mobile browser? Check out this Infographic from Hybris about Mobile Marketing Commerce to get more ideas about the trends – and get more ideas. Conclusion Mobile marketing is growing fast these days. So you better start to think about how you can use this in your marketing strategy. And even small local shops or business can use mobile marketing. Free Marketing Giveaway Remember to get the Complete SeoCustomer Guide 2012 q2. 92 pages with tips and tricks about SEO, SEM, Social Media Traffic and Link Building. Have a great day out there…. Henrik
  14. 14. Page 14/89 What Users Expect from Your Facebook Fanpage Design? Visitors have a lot of expectations from Facebook Fanpage design. Businesses can pamper fans with more interactive features, great deals, special offers, and mini sites on the page. A Facebook Fanpage can be created by a designer having knowledge of web technologies. Then, have you ever pondered what it has to offer to its fans? And what are their expectations from it? These are the questions that you should ask before creating a Facebook Fanpage design. It should be not be designed for the sake of it. There should be a purpose. In this article, we will have a look at the expectations of users from your Fanpage. Let’s have a read… More Interactive Features You have designed it for attracting the attention of your visitors, and therefore it should not be passive. It is great to look at a big welcome message, but modern users want some activity. They are keener on doing something interesting when they land up on your business Fanpage. It is all about sharing content intelligently. Consider yourself as an online toy seller. You can make use of a splash image having the link to your photo album page where users can upload pictures of their kid’s favorite toys. Also provide a link on the splash image that directs visitors to your products page. This is a smart marketing campaign that allows fans to do some activity, as well as make them acquainted with your products, i.e. the toys. Offer Interesting Deals ! The success of it depends on how smartly you can push engaging content. Yes, fans like viewing content that rouses their interest. This is one reason many businesses as part of their Facebook page customization strategy keep users informed by offering lucrative deals or discounts. You might be asking how they go about it. Through their status updates! Fans also like to be pampered with new visuals and engaging content. The best way to do it is by offering unique offers on your custom-made tab. It is not that difficult as you perceive it to be. You can include an appropriate splash image that will boast of your exclusive offers. This form of promotion should be included in your updates. You simply have to tweak the photo on the fan page so that visitor’s attention is diverted towards your products or services. Every time a user lands on your page, he will get to know of your products or offers. In other words, it will make the page look new if regularly updated with new and exciting deals. Mini Sites in Fan Pages Yes, there are some companies that walk the extra mile as far as Fanpage design is concerned. An ideal way to attract more user attention is by including mini-sites into your Fanpage. This point can be explained with an example. You can add rich multimedia related content under a tab ‘Fan’s Zone’. It can allure visitors with videos, photos or events related to your company. You can make use of Flash to make such mini-sites more interactive. However, make sure that you
  15. 15. Page 15/89 adhere to Facebook guidelines. How effective your Fanpage will be depends on the ability of the developer offering customized web development services. What are your views on this topic? Comment please… Author bio: Jayati is a technical author and loves to write innovative article for various sites. To see more articles you can visit here.
  16. 16. Page 16/89 SEO the Beatles Way We all know there are two kinds of people right? Those who love the Beatles and those who are lying. But The Beatles is much more than great music, culture and old history. The Beatles is also SEO. Let me take you down memory lane and show you how The Beatles can help your search engine optimization. So here it is – SEO The Beatles way. T – Stands for Trust Trust are one of the most important elements in the Google Ranking Algorithm. So you will have to build trust to your site. The domain age is an important factor which is difficult to do anything about. But you can do a lot of other things. Registration information – in general there is more trust to a public registration than a private registration. So a .Gov or .Org name will have more trust than a .Biz or .Com. Physical address. Write your physical address on your site – this will also help your trust by your viewers. Privacy policy. If you have any web form where you are collecting data you should have a well written privacy policy and use some secure data transfer (like SSL Certificate) and tell your viewers that you are using it. If you see my web form – you will see that it says “We respect your email privacy” and you can read more. FAQ page. A FAQ page will also help you increase the trust of your site. Who links to you and who do you link to? If a spammy site links to you, you will lose some trust. But it’s also true the other way around. If you link to a spammy site – the search engines will mark your site as less important in the search rankings. Read more about how to build trust to your site here. H – Stands for HTML You will have to optimize your site thinking of your HTML. This is an on page optimization. So be sure you have the right title for your page. Remember to use your keyword in the title. Make a description for your page – again your keyword is important. You will find your description here. <head> <meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”> </head> Meta descriptions can be very lengthy – but the search engines generally don’t show more than 160 characters. So keep it between 150 and 160 characters.
  17. 17. Page 17/89 It’s no more a ranking factor but it will show up on the result page. So you will have to make the browser so curious so the person will have to click on your link. The Beatles can show you much more. Are you ready for more? E – Stands for Elements on your homepage You will have to be careful about the elements on your page. Especially if you are thinking of doing a redesign of your home page. You might consider how you can make a redesign of your homepage so you can generate more leads than you do now. There are a lot of critical elements you need to incorporate into your homepage. You need to tell your customers about their benefits from buying your product. But most of the people on the internet will only spend up to 10 second on a homepage before going to another page. So you will have to be very clear about your design. You might say that this is not a ranking factor – but it is. A very simple example is the bounce rate. The bounce rate is a ranking factor – and with the elements on your site you can lower your bounce rate. If you put a search bar on your homepage – a lot of people will search – and will see another page then the landing page and that will automatically lower your bounce rate. Amazing right? Get a lot of other great tips and tricks here about elements on your homepage. B – Stands for Backlinks Getting somebody to link to your site is the single most important ranking factor for search engines like Google or Bing. It’s all about getting some link juice to your site – to show the search engines that your site is a great site. Here you have some ideas for building backlinks. There have been a lot of talk about the differences and benefits of dofollow links and nofollow links for search engine optimization. Of course it’s good with dofollow because you will get the link juice from one site to the other site. But what about nofollow links. The nofollow links were created by Google. The idea was that Google would not follow the link to crawl its content. So all this means that you will not get any link juice if a website makes a nofollow link to your site right? But you will still get attention and some traffic from the link. And to make your backlinks look natural you got to have both kinds of backlinks. Building backlinks can be a very time consuming process. You will have to search for relevant tropic, contact the sit site owner, maybe do some guest blogging, article marketing or do some commenting on blogs. Here you can read more about how to get high quality backlinks to your site.
  18. 18. Page 18/89 E – Stands for Error check This might be one of the most overlooks SEO techniques. You can submit your site, sitemap and RSS feed to the Google Webmaster Tools. After you have submitted it – Google will find any errors or other issues your site might have. And you will have to correct the mistakes. Well that was it. It’s really that simple. A – Stands for Architecture The architecture of your site is important too. Is it possible for the search engines to crawl your site? If it’s not possible to crawl – the rest of all your SEO doesn’t really matter. How fast is your site? If it’s too slow your visitors will leave your site before it is finished loading. And remember to check your URL structure. Check both the structure and the names. Do you have some logical categories? And remember to use your keywords in the URL names. Start at the bottom of the SEO pyramid and work your way up. Read more about the SEO pyramid here. T – Stands for Time In the old marketing days people were saying that the customer was king. Now people are saying content is king. Maybe they are both right. But with the SEO I will say Time is king. SEO is not working today or tomorrow. It’s a slow process. You might get some results in 3 or 4 weeks or maybe 2 or 3 months from now. So it’s important that you give it time to work. It’s just like building a brand. It takes time. How can people trust your product if they don’t know your name. How can the search engines trust and like your site if they don’t know it. If you are working with backlinks you will know that it takes time too. It’s an ongoing process. L – Stands for Links So you will say – hey Henrik you have told us about backlinks already – why do you keep on talking about links? Well it’s because links are so important. And remember to work with your internal links too. Build some links with your keywords in the anchor text. This is an on page optimization – so this will be easier than the off page optimization. Here I will give you some more tips and tricks about link building. E- Stands for Education SEO is constantly changing. Every year Google changes its search algorithm up to 500-600 times. So it’s important to keep up to date with SEO. Read all about the Google changes here. Read the news, blogs, and magazines. (And remember to stay in touch with
  19. 19. Page 19/89 Right now you can join our brand new group on LinkedIn. You can find us here on LinkedIn. S – Stands for Social Social media is becoming more and more important these days. Ranking is the search engines way to compare your websites to your competitor’s website for a specific keyword right? But living in the age of the social and personalize web. Google and other search engines will know you more and more. And it will give you a very personalize and local result for you. If you are searching for coffee – Google already knows you have a good friend who you talk with on the net 4 times a week and his best friend has a coffee shop half a mile from you. So of course Google will show you that shop at the top of the ranking. So if you think of the SEO as a stand-alone industry – you have to redefine your thinking. The baby Social Media is here to stay – or at least for a very long time. Here are my top 10 social media tips: 1. Go for platforms with the most users – like Facebook, Twitter, LinkedIn, Google+ 2. Look into your competitors’ activities 3. Identify your objectives 4. Create content 5. Allow social sharing 6. Refrain from making it all about YOU 7. Participate actively 8. Use headlines – create eye/catching and interesting titles 9. Publish events 10. Create a network Read more about social networks here. Conclusion So didn’t I tell you? The Beatles is much more than just great music and culture. And by the way I hope you did hear some Beatles music while you were reading this article. So a big thanks to Paul McCartney, John Lennon, George Harrison and Ringo Starr. “You say goodbye and I say hello….” Have a great day out there. Best regards, Henrik
  20. 20. Page 20/89 The Guide to Conversion Rate Optimization I just came across this Infographic about the conversion rate optimization - and wanted to share it with you guys. All our efforts getting traffic to our site really doesn’t matter if we can make the visitors do what we want them to do right? So choose “The Good Path” in the Infographic. Enjoy your day Henrik See the picture larger on A CRO infographic by, read the full guide on SEOmoz
  21. 21. Page 21/89 SEO The Beatles Way – Part 2 I hope you read the first article about SEO the Beatles Way? If not - go and check it out. And after that it’s time for a good laugh right? All the best to you all… Henrik YouTube video
  22. 22. Page 22/89 Are Your Targeted Keywords Still Working? Keep the traffic coming to your website with fresh keywords. Do you know this situation – you are writing great content for your website or blog, you are posting new articles every week and you have optimized your website for your keywords and do social media sharing – your traffic is going down and your traffic doesn’t stay a long time on your site. At least once a year you have to check out your targeted keywords. This is a way to really blast your targeted traffic with fresh keywords. The Internet and the way people are searching keep changing all the time. So remember to stay on your toes. So how should you check it and fix your target keywords? Check out your keywords The success of your keywords is depending on your own website, how people are searching on the internet and the competition for the word. So let’s check it out. Your website What do you want to be found on? What kind of product do you offer and what are your values? This is not so easy as it sounds. When you know your values and products try to read your copy. Do you communicate your values and product offers? You will never get found on your targeted keywords if your website doesn’t have original great content about you’re your main subject. So be sure your keywords are relevant for your business. Searching on the Internet Next step is to check if people are searching for the keywords you are picking. Let’s say your main keyword phrase is “high quality cars”. (Yes a wired example but it’s the best I could find). Go to Google Keyword Tool and check out the traffic for your local or global market.
  23. 23. Page 23/89 I just found that there were only 5.400 searches for this phrase every month. But if you pick “quality cars” you will have 60.500 searches. So you can get in touch with many more potential customers using this keyword phrase. Competition for the keyword Okay you might have the perfect keyword for your website and a lot of potential traffic – but what about the competition? If all the pages showing on page 1 on Google or the other search engines are difficult to beat you still have a problem getting the traffic your great content deserve. There is a lot of great software around where you can check the competition. Google Keyword Tool. It’s a great tool. With Google Keyword Tool you can see if a competition is high, medium or low – but it’s not the competition for the PPC and not the SEO words (I just learned that ). But you can check it out using software like “Market Samurai”. It’s not a free program, but it can help you save a lot of time. (They have a 12 day free trial program – and some of the features are still working after the 12 days). In general the programs help you to check out these elements. • PageRank • Age of the domain in years • Number of backlinks of the page • Number of backlinks of the entire domain/site • Number of backlinks coming from .edu and .gov domains • If listed in DMOZ • If listed in the Yahoo Directory • If a keyword is included on the Title page • If the keyword is mentioned on the site/page description • If the H1 tag on the page contains the keyword • Age in days of Google’s cached version of the page • Number of sites linking to domain from country (TLD) of the initial search Conclusion Remember to check out your keywords at least once a year. Maybe it’s time to rethink them and the some fresh keywords for your site. Remember that the traffic is constantly changing
  24. 24. Page 24/89 on the Internet. Keywords that were good last year might not work anymore. Remember to grab the 3 free Seocustomer Guides about SEO, SEM, Social Media Traffic and Link Building right here.. And remember to join our brand new LinkedIn group. You can find it here. Have a great day out there guys… Henrik
  25. 25. Page 25/89 How small businesses can use mobile marketing Mobile marketing is all the rage these days, and there are an infinite number of ways a small business can capitalize on it. Mobile marketing has many meanings and variations, but the most common these days is marketing via a mobile device like a cell phone or iPad device. The point of mobile marketing is to advertise your small business through the use of applications, text messages, and any other combination of digital sounds, texts and images in order to reach a potential customer wherever they may be. These days, advertising is a whole different ballgame, and the traditional forms of advertising- while still effective- are becoming obsolete, as the internet and mobile technology have made it easier for small businesses to control all of their marketing on their own, without the use of a middleman (like a print newspaper, flyers, billboards, radio and television.) Not only is marketing cheaper with the advent of mobile marketing in the digital age, but in many ways it is also cheaper and more efficient. With mobile marketing, it is also easier to track how effective the marketing campaign actually is, because you can receive real time data as it becomes available. Now, you can know how many people have seen the marketing advertisements, and how many have actually followed through with the call to action in the marketing campaign. 1. SMS Marketing SMS marketing is probably the most efficient and effective way to harness the power of mobile marketing for a small business. Essentially how SMS marketing works, is that a customer will sign-up for a sort of newsletter, which then will be sent to their phone via text messaging. At the very least, SMS marketing can resemble cold calling, except that the customer has to opt in first and provide their cell phone number in order for it to work, and, it’s the very most, SMS marketing is a great way to stay in touch with past and present customers, and may be effective in attracting new ones to your small business. Studies have shown that more than 90% of SMS marketing messages are opened up and viewed within the first 5 minutes of sending them, so if done correctly, this can be a huge asset for any small business owner. 2. Google it up Google is one of the greatest resources for any small business. The best way to utilize Google is to take advantage of the Google Places app, to make sure your business is high-up in Google search inquiries and to use their advertising model in order to offer customers deals, coupons and other special perks via Google.
  26. 26. Page 26/89 3. QR Codes With the dissemination of Smartphones, having a QR code can be very beneficial. These will allow a customer to scan a barcode-like object with their Smartphone, which can access special deals and coupons relating to your business- or guide them to your business’ web page. Author: Joanne writes on a variety of sites about tech related products including Wrike.
  27. 27. Page 27/89 Design to Sell – 5 Tips for Your Design When you design your website you will have to be creative. But a good looking website alone will not help you to sell your products or service. You will have to convert your visitors to buyers. Let me show you 5 great tips for better conversion. I love everything about SEO – but if I get a lot of visitors to my site – and they don’t buy anything it really doesn’t matter. I need to convert visitors to buyers. No matter if you want your visitors to sign up for your newsletter, download a PDF or to buy a product. So I let introduce you to some marketing techniques you can use when you are designing your website. Prevent Choice Paralysis This phenomenon is very useful to know about. Don’t give your audience too many choices to choose between. To give a choice is great. But don’t overuse it. You will confuse the buyer. If you confuse the buyer they might just leave you right away. Make it easy to be a visitor on your site. If you want your visitors to sign up for a newsletter (I want that on my site here) be sure you have a visible call to action. If you are writing about a product tell which one of the choices you like the most. With your design you can make your suggestion product picture bigger than the other ones. Make it with another background picture. There is no doubt that SEOmoz wants you to buy the PRO version of its program right. They are telling you want to do. Just by using different colors. And you only get 3 choices. Subliminal Suggestion Have you heard of this before? It was a big hit in marketing a few years back. But you can still use some of the elements. Newer research shows that it really didn’t help that much anyway and most of the sneak messages were eliminated. A very famous example that everybody is still talking about is about a hidden ad picture in a movie, and suddenly everybody in the cinema wanted to buy that product. Well this wasn’t
  28. 28. Page 28/89 true I have heard. But you know – the advertising industry is still using some subliminal messaging, and you can use it for your website design too. Today, you can meet subliminal messaging for personal development, when trying to stop smoking and a lot of weight loss aids. You can still buy theses CDs and DVDs commercially. When you are choosing your pictures for your website, you must think about what kind of messages the pictures are sending. Choose pictures that embody your message or feeling. Don’t just use the first picture you find – think carefully about your use of pictures. No stock photos (please). You get 2 different feelings here right with the bikes. One picture is selling adventure the other picture is just selling a bike. What kind of messages do you want to send to your visitors? Show the Product Out in the real world (yes you can still sell products in the real world I am told) you can see and touch the products. Sometimes you can smell it too. In fact I am sitting right now eating strawberries – I can taste them, smell them (I tell you they are awesome). But how do you want to sell strawberries on the internet. Well show your product. We can’t make smell (well I have read about a way to do that on the internet too – but that’s another post) so we will have to show the product. Maybe make a video. What about a 360 degree photo. A lot of companies selling software forget to show the product or the screen dumps. Show it – show lots of pictures. Often people are making their judgments based on how the product looks like. Appearance is important – it’s an indicator of a product’s usability. This is also known as the aesthetic- usability effect. This product is Rank Tracker. But the company has shown it in a kind of physical box. A great way to show a virtual product right?
  29. 29. Page 29/89 Design and let People Try It It is becoming more and more popular to let people try the product. Maybe try it for free 30 days or a limited version of the product. People will get used to the product and after the trial period they just need to have it right? If you want the full version you will have to buy it. This is really a great way for software products to sell. I know – this is not a design element. But you can still get a lot of conversions. And get your sale. Aweber which is newsletter software (I use this software – awesome) has a sign up for just 1 dollars and the first month free. Then you will get your first sign ups with this program – so why change after 1 month?
  30. 30. Page 30/89 Design by the Gutenberg Rule I love this rule. The Gutenberg rule. Johannes Gutenberg was a German blacksmith, printer, publisher who introduced printing in Europe. His invention of mechanical movable type printing started the Printing Revolution (Wikipedia). If you haven’t heard of him – go and check him out. The theory is that a reader uses his mental path when he is viewing a design. This is called reading gravity. Here in the western world we read from left to right and top to bottom. So with this knowledge we can make the Gutenberg diagram. So we read a page or design from “Primary Optical Focus” and end up in the “Terminal Area”. This is why it’s good to have a call to action in the bottom right instead of the bottom left. Let me show you an example here. Market Samurai (great program about finding the right keywords) has a free trial for download. Remember now we are talking about elements. Of course you can use colors and pictures to control your readers’ eyes too. 13 elements your home page must have Go and check out this post too about 13 elements your home page must have. You will love it. Free Marketing Giveaway Remember to sign up for the newsletter and get free 3 eBooks with lots of tips and tricks about SEO, SEM, Social Media Traffic and Link Building. And go and sign up for our new SeoCustomer Group on LinkedIn and join the conversation. All the best to you … Henrik
  31. 31. Page 31/89 The Good, the Bad and the Average – PPC Strategy “The average tyrannies“ have you ever heard of that? Let's say that we have 5 men who all are 2 meter tall – and 5 men who are 1.80 meter tall. Then you will tell say that the average height is 1.90 meter – right? The problem is that nobody is really 1.90 meters tall in this group of men. “The tyranny of averages is a phrase used in applied statistics to describe the often overlooked fact that the mean does not provide any information about the distribution of a data set or skewness, and that decision or analysis based on this value—as opposed to the median and standard deviation—may be faulty” (from Wikipedia). The average PPC In PPC you will have an average of – let’s say – 10 dollars per conversion in 2011. But you will have some months doing much better and month doing lots worse. Maybe your product is a product that is only really interested in the summertime – even though people might click on your ads all year around. So maybe your conversion rate in the summertime is only 1 dollar. Most of the time your conversion rate is not average – it’s always better or worse than the average. My PPC campaigns are bad…? But with a conversion rate of 10 dollars you are losing money – so your boss or your client tells you to stop advertising on Google Adwords or other PPC search engines. Big Mistake! You should stop advertising from October to May – and spend the entire budget in the summertime instead. The lesson to learn here is to dig deeper than the average number. The average number is for the executive summary. So of course you need average numbers – but you will make a big mistake if you only focus on the averages. Check out the worst and best performing keywords and ads – Why are they performing bad/well? Is there some kind of characteristics about them? Remember to check out the hour performance, is the weekend better, seasoning etc. You average might look fine for some of your campaigns – but they still might be doing a bad job half of the time. So take your time to dig deeper. An example of the average tyrannies is this one. I had an ad that was doing average. I was checking it once a week. The next week it was really going down. The problem was that the client had deleted the landing page. So I was sending thousands of people to an non exciting page every day.
  32. 32. Page 32/89 If I had been more careful and not trusted the average I would have discovered that Monday, Tuesday and Wednesday were great. And after that 0 conversion. Instead the next Monday I could see – that it was still average. Free Marketing Giveaway Remember to grab the 3 eBooks about SEO, SEM, Social Media Traffic and Link Building – only for members of SeoCustomer. Join here. And come and get into the conversation in our new LinkedIn group SeoCustomer. All the best to you. Cheers Henrik
  33. 33. Page 33/89 Why People Leave Your Website When you are doing SEO or PPC it’s all about getting traffic to your site. It can be a huge job creating backlinks or expansive to pay Google Adwords for your ads. So when you do get visits I will give you some tips and tricks to keep them there. And it will help to lower your bounce rate too. You must try to avoid some of the obvious mistakes. I got a little help with the Infographic from KISSmetrics. Click it a couple of times to see it larger. See it larger on
  34. 34. Page 34/89 What Elvis Can Learn Us about SEO The other day I had an article about SEO the Beatles Way. - So I was thinking, if The Beatles could learn us something – what about Elvis – the king himself. So put on some music from the king while reading this article – deal? Elvis wasn’t the best singer or musician in the 50s. He wasn’t the best dancer. I think what made him great was his passion. He was maybe the most passionate one that has ever lived. He didn’t just stand still singing his music; he was jumping around, moving his hips. His body language was huge. He shows facial expression. His passion was so huge that 50.000.000 people couldn’t be wrong in 1959. So ask yourself – what passion are you bringing to your website? How do you write about your product or service – plain and boring? With passion? Don’t write like a robot – remember you are writing to people. Even if you are writing in the B2B market – you are still writing to people. What makes your product different? Why is it the best product in the world? Why should people buy it from you? Do you think that writing with passion will help the sale? Well I think so. Bring passion to your website. The 10.000 hour rule is king Another rule we can learn from Elvis (and also The Beatles) is the 10.000 hour rule – have you heard of this rule? Malcolm Gladwell wrote a book in 2008 called “Outliers: The Story of Success”. Caldwell examines which factors that contributes to a high level of success. He was checking out ice hockey players who were born in the first months of the calendar year (they would play more than the people born later in a year), Bill Gates and The Beatles. The Beatles were playing songs in Liverpool and Hamburg for years before getting famous – yes they had 10.000 hours of practical training before make it in 1963. And so did Elvis – he was singing, learning the guitar years before getting famous too. And after making his first records he went out playing lots and lots of concert – and he was getting better all the time.
  35. 35. Page 35/89 Conclusion So the lesson is – be patient when you are doing SEO. It will take a long time to be good doing SEO. Have passion and be patient. It will also take a long time from changing some elements on your website until you can see the result in the search ranking position. Free eBooks about SEO Come and join SeoCustomer and get our 3 free eBooks about SEO, SEM, Social Media Traffic and Link Building. And remember to join our brand new LinkedIn group too.
  36. 36. Page 36/89 Social Media Landscape Guide to Brand, Traffic and SEO How to use the social media landscape for your brand building, traffic or SEO – check it out here I found this awesome Infographic the other day – and I hope you like it too. It will give you a lot of great advice about customer communication, brand exposure, traffic to your site and SEO from different social media sites. Click on the picture and get the PDF. (See it larger on
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  38. 38. Page 38/89 How You Get the Easiest and Highest Quality Backlinks Fast We all know it’s not easy getting our high quality backlinks. The high quality backlinks are do-follow backlinks from pages which have content almost like ours. You can get backlinks from a lot of social sites – like Facebook, Twitter and LinkedIn – but most of them are no-follow. There are 2 groups that I advise all B2B companies to start getting backlinks from – Customers and suppliers. If you are a B2C company you can still get backlinks from suppliers’ websites. So how do you get these backlinks? Don’t just write them an e-mail asking them for a backlink – most of the time this will not work. 1. Start building your list of likely linkers – remember both groups  Ask a department head to help you with your list depending on the size of your company  Who are your happiest customers?  Where do you buy most of your parts for your product?  Do you have a testimonials page or case studies on your website  If you have an email club – give a shout for testimonials or case studies. A lot of customers would like to help you. This will help you get contact information to relevant persons/companies  Check also your companies customer database/CRM 2. Make the priority list  Check out the customer, supplies or vendors’ websites – who has the highest authority?  Use an SEO program to help you – like Market Samurai – find out more contact information (remember also the social networks like Twitter, Facebook and LinkedIn), how many Inbound and Outbound links, PageRank, MozRank, Domain Age.  You can also use a plugin for your browser to find this information 3. Ask for the link
  39. 39. Page 39/89  Give them a good reason to link to you – don’t say please – give them an offer they cannot refuse  Where on their site do you want them to link to your site?  Do they have a testimonial or case list?  Do they have a blog or guest blog?  Offer them, that they can have an interview with somebody from your company  You can also ask for an interview with somebody from their company for your own website – it will show them as expert – and you could ask them to link to that page – maybe from their news section.  Most companies have a partner page – so ask to be mentioned on this page 4. Anchor text  When asking for a link – remember to suggest an anchor text. This way you will have your main keywords mention in their anchor text. Conclusion Start your link building with your customer and supplies. You have a chance to get relevant, high quality, do-follow backlinks. Remember to grab the free 3 eBooks about SEO, SEM, Social Media Traffic and Link Building. And join our brand new LinkedIn group SeoCustomer. Good luck with it. Carpe Diem. Henrik
  40. 40. Page 40/89 How to Use the Google Display Results Instead of the Rank Results There is a huge difference between Google Ranked Results and the Google Display Results. Ranking is much more than just ranking these days. Let me show you this example. Lots of view options I was typing in the keyword “Fitness”. And look at these results. I have a lot of options to the left. I can choose to see the web, images, maps, videos, news, shopping, blogs or books. So using video on YouTube or other sites for video sharing will improve your ranking in this category. When uploading a video to YouTube you will therefore not only get a higher ranking in the general search results but also for the search results in the video category. Time frame option and more… I can also choose a time frame – so I only see the absolute new pages – the standard is anytime but I can also pick out past hour, past week, past month, past year or use a custom range. These options are one of the reasons why it’s a great idea to have your customer comment on your pages – not in a special blog – but directly on your page. This will keep the page fresh. And the next options are sites with images, related searches, visited pages, not yet visited pages, dictionary, reading level, personal nearby, custom location. You get my point – when we think SEO we have to think much more than just the old fashion ranking.
  41. 41. Page 41/89 Local Searches Searching for the keyword “Fitness” and with my location in New York City I get the map from the local search and a lot of local search results. So SEO is also to get you listed in the local searches right? If you have a fitness center in New York City it’s not even enough to list your business in the local searches you will also have to make SEO for the local searches. Check it out here. Google Adwords And yes – Google Adwords. Google Adwords can be a great tool to generate traffic to your site. But remember to check out the rentability with your Adwords.
  42. 42. Page 42/89 I am a big fan of Google Adwords because you only pay when people click on your link. But remember to check out your conversion rates. You can read a lot more about Google Adwords here at Getting social with Google+ We all know that there is a connection between Social Media and SEO right. The social media have an increasing influence on the Google Algorithm. Google is giving a much greater emphasis to the personalized results, at the expense of the more traditional results. The social content, such as Google+ postings and blog posts now appear much more prominently in the search ranking results. The idea is this – if you or your friend Bob – has recommended or liked a page it will get a high ranking in your personalized results. Google uses social signals as an authority measure. The logic is simple. If you page get more “likes” than your competitors’ page then your page is more trusted by Google and it will then get a higher ranking (all other things equal). It’s not sure whether Google uses like from all social sites – and which ones that has the most impact on the Google Algorithm. But Google has all data from its Google+ network so Google+ is one of the main players. Conclusion Remember there is a huge difference between Ranked Results and Display Results in Google. When we do SEO we will have to think of both the ranked results but also the displayed results. With the displayed personalized and localized results you can now much easier bring your page to the top of the Google ranking. Remember to grab our 3 eBooks with tips and tricks about SEO, SEM, Social Media Traffic and Link Building. And join the conversation with SeoCustomer in our brand new LinkedIn group.
  43. 43. Page 43/89 How to Use External Links for Your Own Benefit When SEO people are talking about links – most of the time they will talk about backlinks. But you can also use your external links to improve your site. So what are external links? Its links from your website that links outside your own domain to other websites on the internet. Some people are afraid of using them. They think “if people click away from my website I will never see them again – so I better not link to an outside domain”. Other people are thinking “what if the website I am linking to is a spammy or bad website – then I might be punished by the search engines”. And you will also find people that have the idea that “I should never link to a website that has a lower PageRank than mine”. With external links you will provide your readers with in-depth information about the topic you are writing about. You can also write your own unique commentary on existing resources. But if I Use External Linking I will Never See the Reader Again Well you will have to rethink if you are among these people. When you are using external links you will provide your readers with a lot of information and references and this will show to the reader that your site has credible information. And we all know that a credible website is a website that the readers will return to in the future to get more information – right? What is the alternative for the reader? Well if the reader doesn’t find the information he or she needs on your website – the person will just go on Google, Bing or Yahoo and find the wanted information elsewhere. So when not help your reader with credible information. You don’t have to link to your competitors – even though the reader might find them anyway. You can start by linking to great technical people, scientists’ people, bibliographies, Wikipedia, white papers, journal entries. When you link to websites like these it will show that you know your product or business. And that you know what you are talking about on your webpage. Yes credible information. Will search engine penalize me for my external links? No – good external links are great for your website – and the search engines will reward you for doing so. But you are taking a risk. If you like to spammy sites or link farms or paid links they will penalize you. This is the reason you will have to be sure you are linking to the right places, the specialist,
  44. 44. Page 44/89 the technical people, and the white papers and so on. If you have a website where people can comment on your pages (and yes it’s a great idea – to keep the page fresh) then you should be very careful which websites the comments are linked to. The best way is often to moderate the comments and take away the URL in the comments – and also to make all comment a no-follow link. Also undisclosed paid advertising outbound links can reduce your website’s credibility. Another issue is too many links on one page – this might confuses visitors. Google advises webmasters to have no more than 100 links per page. One of my readers here reminded me about the landing page for a convert to sale page. This has to be clear and clean. No need to confuse the potential buyer in the last phase of a buying. And he is absolutely right. And Google don’t really love exchanging any types of links – so stay away from that too … So what about if I link to a low PageRank website? Don’t worry about this. But you are right – if you are linking to a website that has a lower PageRank than yours – you will lend them some credibility (link juice). And if the website you are linking to has a higher PageRank than yours you will not. Google writes this on their own blog – “If you’re linking to content you believe your users will enjoy, and then please don’t worry about the site’s perceived PageRank. As a webmaster, the things to be wary of regarding outbound links are listed above, such as losing credibility by linking to spammy sites. Otherwise, consider outbound links as a common sense way to provide more value to your users, not a complicated formula.” I better make an external link here. So read more about external linking of Google’s own blog Conclusion Yes, yes, yes – use external links on your website and comments. Just remember to moderate your comments and make the comments no-follow links. With external links you will get a higher credibility and you will see your readers again. Remember to grab the 3 free eBooks here at SeoCustomer with tips and tricks about SEO, SEM, Social Media Traffic and Link Building. And join the conversation in our new SeoCustomer LinkedIn group too. Time for my coffee – and to do some external linking. All the best to you. Henrik
  45. 45. Page 45/89 Spin the Traffic Generating Wheel Have you ever heard about the traffic generating wheel? It’s a wheel you will have to start spinning and you can use it for a new website or for a website that is already up and running. To get a traffic coming to your website you need to work with all these elements – a combination of the elements. So are you ready to take a spin with me? Goals Do you have a goal for your website? Is it sale? Or a download? Or a sign up for a newsletter? Or something else? Most of the website I have seen doesn’t really have a visible goal. If you ask the webmaster he or she will say well I want the customer to call our sales people – that is our goal. But then I just asked why I can only find the phone number in a contact us page and not on all the product pages. I will say to find your goals are the most important step of the wheel. And I would write it down on a piece of paper and tape it to the computer. Never forget what your goals are for your website.
  46. 46. Page 46/89 Analytic Now you have your goal ready – it’s time to set up your analytic. You need this analytic on your website. You need to know – Which pages are your visitors reading? Where do they come from? How long time do they spend on your site. And you need to set up your goal in the analytic too. If your goal is to have a sign up for a newsletter – you will need to have this goal implemented on your goals set up. With this goal you will learn where the people who sign up for the newsletter are coming from. Are they all coming from mentioning on Twitter and Facebook but not from Google+. Or are they all from Google+ and never from Facebook? Maybe you have no signups from social networks but from your ad on Google Adwords? You will also need to find your keywords. First of all which keywords will be relevant to your site? Write them down. Then go and check out the competition for these keywords – is it very difficult to get on top of the ranking for these keywords? Maybe you should use a combination – so instead of “cars” you could rank high for the word phrase “blue cars” or “used cars” or even “used blue cars”. Now you will have to check out the searches for these keywords – how many people are searching for “used blue cars” or “blue cars”. No reason to rank high if there is no traffic right? Well you get my point – never work on a website that has no analytic. Content Content is king – so I have been told. This is why you want the customer to come to your site right? Write great content. Something useful for your readers. People should think you give credible information. You are a specialist in your field. So tell your audience what they need to know about your product. Your viewers will return if you are providing great information. This will not bring you a lot of traffic next week or next month – but with great content you audience will grow and grow over time. When you write your content remember that each page has a main keyword. So before writing your content check out the keyword you want to be found for. Another use of your content is article marketing. Use your articles to get backlinks to your website. Yes content is king (and Elvis Presley of course). Design So you will ask me – Henrik how can design bring me traffic? It can help you in many ways. Let me just mention a few of them here. Navigation – most of your viewers will only spend around 10 seconds on your website (check it out in your analytic – it’s true) so your navigation has to be very clear and clean. If people can’t find the information he or she is looking for – they are gone before you know it.
  47. 47. Page 47/89 Bounce rate – Google uses the bounce rate in its search algorithm. So if you can lower your sites bounce rate you will get higher in Google searches. (By the way when I write Google I should write search engines right?). If people look at more than one page on your website it will lower your bounce rate. If they only look at one page it will raise your bounce rate. With your design you can make it easier to lower your bounce rate – a simple element as a search bar will lower your bounce rate. Here you can read about some tips about how to lower your bounce rate. Comments – we are now in the time of web 2.0 – so let your viewer makes a comment on your web pages. This will raise the engagement of your potential customers. Other great elements could be something interactive on your pages. If you are selling products for saving energy – let people write their energy consumption – before using your product – and let them see how much they will save. This will also bring some valuable information to your viewers and some of them will link to your page. And backlinks are great for your traffic (but more about this later). Social Wow – just a few years ago – this element wasn’t in the traffic generating wheel. But the last couple of years the social element’s importance has just grown and grown. Most of the social media are not helping you to do-follow backlinks to your website. But in the end backlinks are not the goal for our site right? More and more people are using the social networks. The last number I have seen about the Facebook accounts was that 12 percent of all people in the world (!!!) Have a Facebook account. And then we have Twitter, Google+ and a lot of other social networks. If you are serious about your website you will need to engage people on the social networks. You will have to join the conversation. It doesn’t matter if you are in the B2B or B2C business. Take a look at this Infographic about traffic and social media. Link Backlinks, backlinks, and backlinks – all SEO people are dreaming about backlinks every night. So if you wake up an SEO guy in the middle of the night he or she will not tell you that the dream was about a wonderful trip to a sunny place – no the dream is about backlinks. In the old days (read about 2 years back) the do-follow backlinks counted for around 50 percent of a ranking. But Google is constantly changing its algorithm, so it might not be 50 percent anymore – because the social media have a growing importance too. But even if backlinks importance are 40 percent or 30 percent or 25 percent – its still an important factor. So make a plan about how to get yours backlinks. Get some tips and tricks about getting backlinks here. I have many articles here on to give you inspiration about getting backlinks – it’s not always an easy job I know. It’s also important that you have both do-follow and no-follow links – Google wants your link structure to look natural or else they will punish you. When we are talking links – we also talk external links and internal links on your website. They are all part of the SEO work.
  48. 48. Page 48/89 Conclusion The wheel is a never stopping process. You constantly need to review your goals – is a sign up for your newsletter still your goal? Or maybe you have started to sell on your website? Is it still the same keywords or do you need new ones? Get back to your analytic – what is working for you? Should you stop your PPC or maybe increase your PPC? Your content needs to be kept fresh all the time. Could you help your viewers with more valuable information? Is your design out of date? The world of the internet is changing so fast – so even if your design is only 2 years old it might look old and out of date all ready. It’s time to use the social networks now – it’s a growing factor in all marketing these days. Backlinks are also a never ending process – use at least one hour every week to get backlinks your site. Yes guys – let’s get the traffic generator wheel spinning. Have a great day out there Henrik PS – remember to grab our 3 free eBooks about SEO, SEM, Social Media Traffic and Link Building. Now you can also join our new SeoCustomer LinkedIn Group.
  49. 49. Page 49/89 Your Ultimate Hashtag Guide You properly all know what a #hashtag is right? But do you really know how to work with #hashtag? What are the best practices? Let me take you on a rough ride to the hashtag heaven. (By the way I am listening to Paul McCartney: Rough Ride – while writing this article – watch it on YouTube here) What is this #hashtag? The Twitter universe is so huge that it can be difficult to navigate. But the solution for many people is hashtags. With hashtags you can get receive – what you think are – the most important tweets in an efficient way. Anybody can make a hashtag – write # in front of a word in your tweet and you have made your hashtag. So if I write #SeoCustomer in a tweet I have made a hashtag – easy right? Other people on Twitter can use the same hashtag in their own tweets – and this will just add to the larger conversation about your topic. A study showed that only around one-third of all tweets is worth reading. There are 340 million tweets every day on Twitter. So this is showing that 266 million tweets shouldn’t have been tweeted right? So how do you stand out from the crowd? You will need to find your Twitter voice. Hashtags are a way to get noticed – but using too many hashtags in one tweet, can also make your tweet look messy, spammy and nonsensical. Hashtags is becoming increasingly popular and you can now even find them in Google+ sphere. Other sites that support hashtags are: Diaspora software and social network, All Gawker Media websites, Orkut, Tumblr, Twitter, YouTube (2009–2011), Instagram, FriendFeed (since 2009), Pinterest, Fluidinfo, (as well as mobile apps). With these hashtags you can connect with more people and therefor grow your number of followers and engage more people with your tweets. Grab a cup of coffee and read more here…
  50. 50. Page 50/89 Navigation with hashtags When you write a hashtag it will appear in red, blue or gray type color. The rest of the tweet will appear in black. When people are clicking on a hashtag, it will send them to the page for that hashtag. So clicking on a hashtag will not send your audience to your homepage (if you have a URL in your tweets), but it’s a way to be found in the huge Twitter universe (It will send you to a page with the tweets using that hashtag). In your “Trends” sidebar, you can see which hashtags that are the most popular on twitter. You can also write “#SomethingNice” in the search bar at the top of the Twitter page, then you will find all the tweets containing this “#SomethingNice” hashtag. A lot of people use a program like TweetDeck (1. photo). Here you can set up the screen to show you difference colonel with a specific hashtag. Other programs are Monitter (2. photo) and TwitterFall (3. photo). How to find the hashtags to use So which hashtags should you use? There are many ways to find your perfect hashtags. Let me tell you about some of them here… 1. Scroll though the twitter feeds from the people you follow. Here you can get some great ideas. If they are interested in those hashtags maybe you should be too. 2. Search for hashtags. Go to your search engine and search for “great twitter hashtags” or “awesome twitter hashtags” or “interesting twitter hashtags” or “cool twitter hashtags” to get ideas. 3. Go to site that aggregate and share hashtags. These sites can really give you some cool ideas. Tools to find your hashtags Let me show you a couple of great sites where you can get ideas for hashtags. But you have to remember, that if a hashtag is getting trendy it can be even more difficult to parse though the information stream. Twubs: Twubs aggregates tweet and it imports pictures and illuminate the topics that are being discussed. Here in the picture I have checked out the #cafe hashtag. You can also check out the trends on Twubs. If
  51. 51. Page 51/89 you have this trend hashtag you know that somebody out there is interested in your topic. is really a great tool. It will show you the use over time and the recent tweets. Here in the picture I was trying to find the use of the hashtag #cafe. I love this. So what are the best practices with hashtags? Let me tell you some great tips and tricks about how to use hashtags most properly.  Short hashtags please. If you make a hashtag like this: #SeoCustomerIsTheBestSEOBlogInTheWorld it will not work. It’s much too long and complicated. So rule number one – it has to be user-friendly for the eye.  People really don’t like symbols – people like words – so be sure you only use hashtags sparingly (I will have to check my tweets after I finish with this guide – I think I am using too many hashtags).  Relevant hashtags - You hashtags should be relevant to your tweet. If your tweet is about dogs – don’t make a #cat hashtag. Ready for more?  Don’t spam your tweets with hashtags. When I make a tweet about an SEO article I can use the #SEO hashtag, but also #marketing, #online #business. But in the end it would leave me with 3, 4 or 5 #hashtags and it will make the tweet look confusing. Think quality not quantity.  Promote your hashtags. If you are using your tweets for events or brand you should promote your hashtag. Let’s say you have a cafe and you always use this hashtag: #BestCafe. Then promote it everywhere you can. On your homepage, ads, signs. In your café make some signs telling people to follow your tweets with this hashtag. This could also engage people to use this take. I should make a #SeoCustomer hashtag.  Be persistent. It will take time to build up an audience for your own hashtag. So be patient and persistent please.  Make it readable for the eye. Don’t write #bestcafe – instead write #BestCafe.
  52. 52. Page 52/89 Well enough about hashtags I need to redo my own hashtags here. I will make much fewer hashtag in my tweets. Remember to grab the 3 free eBooks about SEO, SEM, Social Media Traffic and Link Building. And join the conversation here at SeoCustomer and join our new SeoCustomer LinkedIn group. As always – have a super duper day out there. Henrik
  53. 53. Page 53/89 5 Killer Strategies to Dominate the Big 3 I love to show you this Infographic about strategies to engage people on Facebook, Twitter and YouTube – that I found atAwareness Inc. The difference in social media between doing a great job and doing a bad job – is all about how you engage your fans/followers. So take a good look at this Infographic and you will get 5 killer strategies to help you dominate the big 3 – Facebook, Twitter and YouTube. 5 Killer Strategies 1. Improve your social reach 2. Increase your fan engagement 3. Identify and engage influencers 4. Increase lead generation 5 Apply analytics to know what works (See it larger on
  54. 54. Page 54/89 The War On Free Clicks – PPC vs. SEO How Pay-Per-Click (PPC) ads are taking over Google’s search engine results. Give us something to think about right? (See it larger on
  55. 55. Page 55/89 How much is a top ranking position worth – PPC and SEO We all know that a high position is better than a low position – both for PPC ads and in the organic search ranking. But how much better is a 1st ranking compared to an above the fold ranking? Let me show you some of the results of the correlation between positions and click- through-rates (CTR). It can be very difficult to compare the statistic for a ranking position and for an ad position. I have found some different studies to show you the correlation between position and CTR. The studies are from Optify, Slingshot, Enquiro, First Rate and AccuraCast. Organic Position and CTR Let me show you 3 different studies from 2007, 2011 and 2012. In the latest study from Optify – you can see that the 1st rank position gets 36 percent of the clicks. While the 2nd ranking gets only 13 percent and 3rd rank gets 10 percent.
  56. 56. Page 56/89 This means that you should never stop optimizing your website. It’s no longer enough to be on the first page if you really want to boost your traffic. The average CTR rate between being on the 2nd page compare to the 1st page is a factor 6. So fight for your 1st page ranking position. The first page gets 8.90 percent in CTR while the 2nd page only gets 1.50 percent in average CTR. But check this out – if you are above the fold you will over double as high CTR (19.50 percent) than just being on the first page (average of 8.9 percent). Try to stay on the top with all the new SEO best practices and updates. PPC Positions and CTR When you are doing Google Adwords or other PPC ads your position also matters a lot.
  57. 57. Page 57/89 The imagine shows 2 different studies – one from 2010 and one for 2009. The 2010 study from First Rate really tells you to stay in the top 2 – if you want to boost your CTR. So you will have to choose your target keywords carefully, so you can make it to a top 2. Remember also that the CTR has an impact on the Quality Score – and therefore also on the click price for your ads on Google. Head Term or Long Tail Term and CTR In the study from Optify – they have defined Head Term as “… Keywords with over 1,000 monthly searches (Google US)” and Long Tail Terms as “… Keywords with less than 100 monthly searches (Google US)”. The graph shows that a Head Terms get higher CTR for the position one than a Long Tail Term. But it also shows that if you are optimizing for a Head Term you will not see your benefits until you are getting into the top 5 positions. If – on the other hand – you are optimizing for a Long Tail Term you will see some great CTR on every position on page one. The average CTR (on page one) for a Head Term is 4.6 percent CTR while an average CTR for the Long Tail Term is 9 percent. So the impact for you if you are optimizing for a long tail term is to get your page to page one in the search engine. Don’t worry too much about getting to the top 2. And – all other things equal – it should be easier for you to get work with a Long Tail Term and therefor more valuable for you. So what is your strategy – Head Term or Long Tail Term? Henrik
  58. 58. Page 58/89 Is Your Social Media Campaign On Track? Check out this fun Infographic about your social media campaign – are you on the right track? You have to use social media the right way – because if you do – it can be an awesome traffic source for your website – but also just a great way to communicate with your potential customers. Facebook has over 845 million active users and in the world there are around 7000 million people. So 12 percent of all people in the world have a Facebook account. I am really amazed by this. There are over 500 million Twitter accounts and 160 million LinkedIn users. So we have to take this media seriously right? Enjoy this social media campaign Infographic. See it larger on
  59. 59. Page 59/89 Source: via Max on Pinterest
  60. 60. Page 60/89 Google SEO Starter Guide 2012 PDF In 2008 Google published an SEO Starter Guide. Here in 2012 Google has updated the PDF with new features and new content. You can now download the refresh new 32 pages SEO guide. I can strongly recommend the Guide – very user friendly. Google SEO Starter Guide 2012 (PDF) Free eBooks here Also remember to grab the 3 free eBooks about SEO, SEM, Social Media Traffic and Link Building from SeoCustomer and join our new SeoCustomer group on LinkedIn. Best regards, Henrik
  61. 61. Page 61/89 3 images strategies to boost your traffic Do you use imagines in an active way on your website? With images you have the opportunity to really drive people to your site. But are you optimizing your images for the search engines right now? Images are a way to get attention from the eye. We all look at images before we start reading the text. So when somebody clicks on a link to your website – the first thing that the visitor will see is an image. So the question is – are you using this in an optimal way? Our computers and internet are getting faster and faster so it is getting easier to load the imagines too. Some years back a visitor might have to wait a looooooong time before the page was loaded. Still we have to make sure we are not using a 20 MB image right? So remember to compress your images to the precise size. So are you ready for an image journey? Do you have hot coffee in your cup? 1 – Optimize your images for people not search engines I really hate to say this – because I love everything about SEO – but SEO is never a goal for a website. The goal is to sell a product, maybe a sign up for a newsletter or maybe a download. The goal is never SEO. So when we are optimizing an image remember there are people out there looking at it. Let me present some good rules of thumbs:  Keep them relevant – the images must be relevant to the headline and text  Big is beautiful – an image helps the reader, it will show what the text is about and it will break up the text to make it more readable.  Choose high quality images where people can see a clear image with details  Optimize for the RSS feed – when somebody is using RSS feeds from your site – it gives them an opportunity to quickly scan through the content. An image will help you to create attention for a text.  Images make us remembering a page on a website.  Faces – when we look people we look at the faces first – this is an eye fixation. So remember that faces will get attention in an image.  Get more ideas from heat maps here from Business Insider (You will see some differences between men and women). 2 – Optimize your pictures for search engines Yes – I know I just said you have to optimize your images for people – but you still have to optimize your images for the search engines.
  62. 62. Page 62/89 So here are some rules of thumbs you can use:  Not too many images on a page – choose a few relevant images for a text per page. The number of images depends on the length of the text and the content.  Use your keywords – remember to tag the image with your keyword for the page. You can use the keywords in the ALT text, in the filename of the image (no spaces in your filename but use dashes between words) in the text just around the image and page title  Descriptions – write a long description for your image. This way when people are searching for something very specific your picture will show up as a very relevant image.  Image freshness – many SEO gurus suggest re-uploading your images to keep them fresh. Nobody wants to look at 5 years old pictures – and the search engines think the same way. 3 – Optimize for social media Images are the most shared content in the social media network. So this gives you an opportunity to really boost your traffic.  Amazing images – if the image is something special people will share it. But the question is what makes an image something special? You can get inspired here – the 45 most powerful photos of 2011  Think – evoke emotions, tickle the funny bone, surprise and make people curious. You can read more about it here and get more ideas.  Use standard formats – the most used formats in social media are JPG, GIF and PNG. No reason to use other formats – preferring JPG.  Publish your images on social networks – yes (of course) you have to publish your images on the social networks, so you can make it easy for people to share them there too. So go to your Google+, Facebook and Twitter accounts and publish your picture. Yes you can publish images on Twitter too.  Use photo sites – you can use photos sharing sites like Flickr (Flickr is reported to help in Yahoo! Image optimization), Pinterest (I love this one), Picassa, Instagram, TwitPic (for Twitter), Photobucket. This way you will make it easy for people to share the image.  If you want a Digg thumb nailed submission you will have to use (or make sure it can be resized to) 160×120 or 160×160 pixels.  Did you notice I am using a Pinterest plugin for this website? When you put your mouse on a picture you can right away pin it on Pinterest. Well now I have to choose some relevant pictures for this article hmm. I hope you like the picture – it is relevant. Free eBooks here Grab the 3 free eBooks about SEO, SEM, Social Media Traffic and Link Building. And remember to join our new SeoCustomer LinkedIn group and join the conversation. All the best to you, Henrik
  63. 63. Page 63/89 How to Make A Blog Design for SEO How do you design your blog when you want to be found on the search engines? I found this really awesome Infographic made Click on the picture a couple of times to see it larger. Best regards, Henrik
  64. 64. Page 64/89 The Future Contact Lenses We have seen the Google glasses already – but this might be the next future instead. Are you scared or excited? I think I am excited (and a little scared lol) But do take your time to enjoy the video. It really is amazing. Best regards, Henrik See the video here
  65. 65. Page 65/89 YouTube Ranking Factors We are always talking about Google when we are talking about search engines right? But do you know that YouTube is the second largest search engine? And do you know which ranking factors YouTube is using? YouTube Statistic 2012 This statistic is from the official YouTube statistic:  Over 800 million unique users visit YouTube each month  Over 3 billion hours of video are watched each month on YouTube  72 hours of video are uploaded to YouTube every minute  70% of YouTube traffic comes from outside the US  YouTube is localized in 43 countries and across 60 languages  In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth  Amazing right? YouTube Ranking Factors Here are some of the ranking factors. Sometimes a picture is better than many words.
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  67. 67. Page 67/89 Action from users  The number of views is of course important  Audience retention but the absolute (which depend on the length of your video) and the relative (compared to other videos with the same length as yours).  The reactions from your user – do you get any comments on your video and how many? What are the reactions (good or bad), how many numbers of thumbs up or down do you get? How many favorites and video responses do you get? And how many people are adding your video to a playlist? This is all telling YouTube about reactions from your users.  Social Sharing – social sharing is also an important factor – how many shares do you get from social networks like Facebook, Twitter, Google+, LinkedIn and others.  How many people will embed your video – both the number and Page Ranks of the sites that embed your video?  You can also have a website that links to your video without the embed codes. YouTube Channel  Authority – you can build authority with the channel title, the channel keywords and description. Also link to your homepage, channels that are related to yours and make a playlist including title, keywords and description.  Trust – Make your visitors trust your channel. The age of your channel is important, the number of subscribers, the number of channel views and the views of all your uploaded video. You can also connect your YouTube channel to your Google+ profile (YouTube is owned by Google)  Frequency – this is about activity. How active are you? How often do you log into your account? Do some ratings and comments on other videos than just your own, answer questions and comments, how often do you upload a new video? Remember to be active on your YouTube channel. On the video upload  Keywords – remember to tag your video with your main keywords and description, don’t be afraid to use outgoing links to relevant sites too, use the annotation and video transcript.  Quality and Freshness – keep your video fresh. Well you could upload your video again after 1 year to keep it fresh and if it’s still relevant to your viewers. Quality is a key factor for your audience and maybe not for the ranking – but we all love quality right?  Thumbnail – this is more important than you might think because it will influence your click rates in YouTube search results (the results to the right of a YouTube video page). Usually you really can’t influence that but be sure to choose the best version) Read much more about How to Use YouTube for SEO here and get more SEO advices for YouTube All the best to you, Henrik
  68. 68. Page 68/89 Negative SEO Awareness To become an SEO you need to learn how to optimize a website the right way. There’s no quick and easy way in SEO and those who practice negative SEO don’t realize the essence of SEO. I routinely receive emails from various people for link advertisement and know that those links will not help me as irrelevant links from spammy looking sites are useless in today’s SEO game. Most newbie SEOs will fall for those useless and probably harmful links and unknowingly fall to the dark side. Here’s the email the I received (see below). Negative SEO spammers sell their spammy services to people with little SEO knowledge, who generally know enough to be dangerous. I’ve seen two different types of spammers or negative SEO – spammers that sell their services and spammers that break your website with spammy, unrelated links pointing to it. My objective in writing this article is to give the SEO community an awareness of malicious and spammy SEO. .edu links Ever say, “I’m going to get tons of .edu backlinks from this cheap, online service to make sure that my website will rank number 1 in Google”? Check with the Penguin about that. Even now there are still people who are practicing these . I found this ad on fiverr:
  69. 69. Page 69/89 If it were that easy to get .edu backlinks, then they wouldn’t carry any value and wouldn’t help with increasing rank. Within weeks they drop away so even if they do get indexed, then won’t last long. That ad is more a joke and waste of money than positive SEO. Here’s an article about how spammers tend to populate his comment section. He figured out that his blog is number one for the search command [seo inurl:blog "post a comment"] and most of his traffic are spammers. This is an example of a .edu blog article that has been spammed for backlinks. Here’s another one, I think they have an auto approve blog comment system which allows spammers to comment then drops off a link. Here’s the blog post: I really hate to see irrelevant comments on my blog but after reading a couple of comments from this post I realized how stupid spammers are and also the webmaster of this site. Here I’ll share some irrelevant blog comments from this blog:
  70. 70. Page 70/89 What’s up with that name? What’s up with that stupid comment? As you can see the comments are not related to the blog post. Most webmasters would tend to trash your comments if you put keywords in your name instead of your actual name. So while blog commenting, it’s better to put a name rather than your keywords to avoid being seen as spam. So be aware of negative SEO and avoid doing those negative practices. Go for organically made links and contextual links when link building. That would keep you from getting penalized by search engines and increase your rankings the right way.
  71. 71. Page 71/89 How to Use Instagram as a Marketing Tool and to Boost Your Social Presence There are new social sites coming up every few months, Instagram is one of the newest ones and it has just received its 80 millionth member. It is also one of the social sites that are quickly becoming popular with companies or public figures who are looking to connect with their fans. It operates on the same basis as Twitter where people are able to follow any person they are interested in. Instagram is a marketing method that many individuals and companies are adopting to help create awareness. Here are some tips on what you need to do to increase the number of followers you have. 1. Post newsworthy and interesting content This is probably obvious to most of the users of Instagram. The truth of the matter is that only interesting content should be posted for viewership. Anything less than that will be a disservice to yourself and your followers. The aim of being on Instagram is to get noticed and if this is what you are after, then post things that are of interest to other people. Something that will generate a buzz so to speak. Always think about your audience before you post. Unless you are someone famous who will get hits and comments regardless of what you put up. An approach that works is that one of putting yourself in the shoes of your follower. Think of yourself as one of your followers and see the picture you are about to post from their point of view. If you saw it and would not like it and quickly skip it to view the next one, that is probably a good enough reason for you not to post your content to begin with. It is better to put one picture that makes a huge impression that posting a million of them that make no impact. 2. Geo-tag photos and content that you put up The application allows individuals to put up details of where the picture or pictures were taken. If you want to get more followers in Instagram, ensure that you always post a picture accompanied by details about where the picture was taken. When you include the location of where the picture was taken, it will grouped together with every other photo available that was taken in that same location and that means other people who uploaded their geo mapped photos will be able to view yours as well. There is a high chance that they will follow you since you visit the same places they do. If you have not been doing this already, then start now. It is never too late to start.
  72. 72. Page 72/89 3. Like and Comment You can’t expect to get noticed if you yourself do not notice the work of others. If you want to increase the number of your followers on Instagram, ensure that you like other people’s photos. Do this especially for pictures that are most popular with the rest of the users. Narrow down your liking to pictures that are relevant to you though. Liking every picture that is posted will give people the impression that you are a serial liker so to speak. You don’t want to seem that way. That’s the reason why you should like and comment with caution. Pick the ones that resonate with you and your interests. Much as liking every picture you see will lead to some people following you, be careful and pick followers that rank high on the Instagram platform. If you like such posts, you are likely to get followed by serious individuals. 4. Use Hash Tags Just like the Twitter platform, you can attach hash tags to every picture that you put up. Many people who are prowling the Instagram platform often search for content they are looking for by looking for a particular hash tag. Kind of like how people type in particular keywords on a search engine to find what they are looking for. It may seem like a tedious affair attaching tags to every post you put but it is well worth the effort when all is said and done. It is by far the most effective tool for getting noticed on Instagram. More so when you are not very familiar with how Instagram works. Ensure that every hash tag you use has a relation to what the image on the picture is trying to portray. It doesn’t hurt to be creative when using this very effective tool. If you set a trend then you are obviously going to get more followers. 5. Promote Yourself On All Platforms Use other social network platforms to market yourself. If you already have a large following there, let them know that you are now using Instagram and urge or coerce them to follow you there. Make yourself known by putting yourself out there. Steve writes for Buy Instagram Followers – a website designed to help boost your Instagram likes and Instagram profile artificially.
  73. 73. Page 73/89 Top 10 off Page Optimization Tips for Your Site Achieving the optimization for your website content by on-page optimization will take you only half way through the battle, to run a successful online business it is very important to get a good ranking for your website on the search engine. Off-page optimization techniques help you in this process; it increases the visibility of your website over the internet so that you can attract quality visitors towards your site. Digital Media Agency can also provide you the necessary service in the process. Here is a list of the top 10 off-page optimization techniques that will help your site in getting a good ranking on the search engines: 1. Link building: link building is considered as the heart of the entire off-page optimization process. By building more links you can get a considerable amount of backlinks for your website, which will ultimately increase your PageRank and help you to get higher visibility for your site. 2. Guest posting: you can search for different blogs belonging to your websites category and post different articles related to your site’s content. This will help you to get a great amount of backlinks to your site and always increase the number of readers to your posts. 3. Blog commenting: the best way to interact with the users is through commenting on the blog posts. Post comments on different blogs which belong to your niche, this will include all different kinds of blogging activities for PageRank, backlinks and also increase traffic. 4. Forum posting: search for different forums that belong to your niche and join them. After joining the forum try to initiate conversations, reply to queries and also post advice, but make sure that you include your blog link in the signature. 5. Social bookmarking: to get considerable traffic to your site and increase your links always promote your articles on social networking sites such as Facebook and Twitter. 6. Directory submission: search for directories which are popular and have a good PageRank, like the Yahoo directory and submit your blog to it. This will drive good quality traffic to your site and also help you in getting quality backlinks. 7. Article submission: submit your best articles to popular directories such as Go articles or Ezine articles and increase the number of readers for your articles. 8. RSS submission: this is the best way to get backlinks and increase traffic to your site. Search for the top RSS directories and submit your RSS feed to them. 9. Subscribe for Press release: you can also subscribe your site for press releases, so that the latest news is being updated on your blog. This will help you in attracting a good amount of readers to your site. 10. Sharing viral content: you can use different images and videos along with the text in your content; this will make the readers keen to know more and visit your blog regularly. Kate Ford is Tech writer from the UK. Catch her @thetechlegend on Twitter
  74. 74. Page 74/89 Users Activity from LinkedIn, Twitter, Facebook, Google+ and Pinterest I found this awesome Infographic about the users activity from LinkedIn, Twitter, Facebook, Google+ and Pinterest. How many users, how many visits, the male-female ration, time spend by average social networking user per month and age demographics of social networking users? Awesome information if you work in marketing and want to target your potential customers. It’s made by Read more about how to get traffic from Pinterest here. Best regards, Henrik (See it larger on