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Yl2013media 18 nativepr
- 1. THE BIG AND TRANSPARENT IDEA Hana PavlĂnovĂĄ & Tereza ÄoubalovĂĄ Native PR
- 2. OBJECTIVES Primary 500 donors giving 100 CZK/month Secondary To persuade the audience âIt is possible to change the situation in the Czech Republic.â âA corruption is not a necessary part of the life.â
- 3. THE BIG IDEA IS⌠TO BUILD A COMMUNITY THAT CARES Because⌠everyone can make a change.
- 4. WHO CARES? people 20-35 years old college educated interested in economy and politics WHY THEM? strong ideals. no communism. fight for future. power and energy. revolutionars. community/brand lovers. Everyone can make a change.
- 5. HOW TO BUILD AN AWARENESS? WHO WILL HELP? TI EXPERTS VIP AMBASSADORS David OndrĂĄÄka TomĂĄĹĄ HanĂĄk Radka PavliĹĄovĂĄ VojtÄch Dyk Vladan BroĹž Tatiana VilhelmovĂĄ Everyone can make a change.
- 6. WHAT WILL WE FOCUS ON? SOCIAL NETWORKS MEDIA WOM facebook. twitter. YouTube. television. print. online. radio. radio. social media. news about TI national and regional guerilla in radio show discussions communication songs by request events invitations interviews viral video with VIP photos & videos from TI stories ambassadors events legal consulting page âMoral confessionsâ sharing TI viral videos ⌠⌠⌠TO DISCUSS TO INFORM TO ATTRACT Everyone can make a change.
- 7. HOW TO BUILD THE COMMUNITY? By creating prestigious Transparency International Club. WHAT IS IT? prestigious space for getting people with same thinking as TI together possibility for interaction between TI and members of the club more than charity â people just donât donate, they became a part of the club with the membership fee source of income for TI Everyone can make a change.
- 8. WHY IS TI CLUB SO SPECIAL? EVENTS TO FEEL SPECIAL informal meetings on regional basis opportunity to become a regional ambassador interaction with other members, TI experts, COMMUNITY PAGE VIP ambassadors exclusive information opportunity to get information about actual consultations with experts TI cases and other members TIC BADGE a sign that people are members of prestiogios community NEWSLETTER it says they are transparent Everyone can make a change.
- 9. SUMMARY OBJECTIVE: Approach 500 donors giving 100 CZK/month via the Transparency International Club (TIC) HOW CAN WE APPROACH THE WHAT WILL THE TIC GIVE TO AUDIANCE? MEMBERS? We make the TIC BY CLAIM: âEveryone can make a to be a prestigious interactivity with TI Experts changeâ opportunity to change something BY TOOLS: Social networks, media, community feel special WOM regional events, community page TIC badge, newsletter Everyone can make a change.
- 10. SUMMARY OBJECTIVE: Approach 500 donors giving 100 CZK/month via the Transparency International Club (TIC) HOW CAN WE APPROACH THE WHAT WILL THE TIC GIVE TO AUDIANCE? MEMBERS? We make the TIC BY CLAIM: âEveryone can make a to be a prestigious interactivity with TI Experts changeâ opportunity to change something BY TOOLS: Social networks, media, community feel special WOM regional events, community page TIC badge, newsletter Everyone can make a change.