Aquaspeandthewaternetworknov19 141119055913-conversion-gate02

Trudi Schifter
Founder & CEO AquaSPE
trudi@aquaspe.com
Zurich Switzerland
Aqua Scientia Potentia Est
Water Knowledge is Power
April, 2015

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Innovation is key to survival in the social revolution
Industrial
Revolution
Electronic
Age
Social
Revolution
19th century 20th century 21st century
© 2015 AquaSPE AG. All rights reserved. Zurich Switzerland – www.aquaspe..com

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Innovation is driven by collaboration
“The new engine of innovation is driven by
collaboration” Michael Dell, CEO Dell Computers
“Innovation is a very collaborative process. It is
about how you enable the team” R. Mukundan,
MD Tata Chemicals
“Next we need to enable expert communities of
virtual teams to foster innovation” Jennifer
Allerton, CIO, Roche Pharmaceuticals
“The opportunity for businesses today is to
become networks—with a culture of collaborative
innovation, stewardship and integrity” Filippo
Passerini, CIO, Procter & Gamble

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Access to knowledge is the # 1 beneﬁt of cloud collaboration
Access to knowledge #1 beneﬁt
•  AAGR 26% through 2018
•  Trend toward AI applied to collaboration
•  AquaSPE in the sweet spot
Sources: Jan 2015, McKinsey Insights Survey, Transforming Business Through Social
Tools. http://www.idc.com/getdoc.jsp?containerId=prUS24977214.

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AquaSPE is a leader in knowledge discovery for water
“Aqua Scientia Potentia est”
Water Knowledge is Power

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1.1 billion people without
access to safe drinking water
50% of the worlds population
has no basic sanitation or toilets
70% for agriculture
30-70% of energy resources
$ 620 billion market
Water requires innovation Solution – The Water Network by AquaSPE
Connecting the collective intelligence of global
water professionals

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•  Members from > 185 countries
•  75% with advanced degrees
•  > 130 technology volunteers
•  > 8000 companies
•  World class advisors
•  > 100,000 newsletter subscribers
The largest online community for global water professionals
© 2015 AquaSPE™ AG Zurich Switzerland – www.aquaspe..com

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The most active professional water community
Q & A
Discussions
Library
Events
500k views
Daily in 19 themes
> 4000 posts
1600+
100,000 actions per month

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Best way to promote water company products & services globally
Global Media Reach
•  > 75,000 page views/month
•  Social media reaches 15,000/post
•  Monthly Newsletter to > 95,000
•  185 countries
Company Proﬁle Beneﬁts
•  Detailed sales leads
•  Targeted promotion
•  Real time feeds
•  12 month continuous promotion

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AquaSPE collaboration platform
© 2013 TallyFox™ Social Technologies AG Zurich Switzerland - www.TallyFox.com
Client Community
Client
workspaces
The Water Network

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Successful communities build personal relationships. Mobile is personal.
Sources
www-950.ibm.com/events/wwe/grp/grp024.nsf/vLookupPDFs/MobileFirst%20-
%20Vienna%2020130924/$ﬁle/MobileFirst%20-%20Vienna%2020130924.pdf
http://www.forbes.com/sites/amitchowdhry/2014/06/30/nearly-half-of-u-s-adults-
wouldnt-last-a-day-without-a-smartphone-says-survey/
91% keep their phones
within arms length
24 hours a day
365 days a year
“I could not go a single day
without my mobile phone”
“This is delightful, how did it know I am interested in this?
and it learns about me, very cool”
AquaSPE provides responsive web and mobile apps

+ Individual benefits
• Find expertise and be found
• Just for me! Personalized, Smart match
• Aha! Information made visually clear
• Impressive! My professional profile
+ Platform benefits
• Auto tagging
• Self learning
• Analytics to provide insight
+ Organization benefits
• Access to entire Water Network
•  Wisdom! Ranked content, knowledge
• Expertise! Map community knowledge
• Profit beyond ROI! Easy monetization
+ Community benefits
• Easy! No tech support
• Loveable! Easy onboarding
• Bespoke stuff out of the box!
+
AquaSPE Community - value propositions for individuals and companies

AquaSPE advanced collaboration utilities...
•  Custom roles, access rights &themes
•  Easy API integration (Box, Google drive, other)
•  Multi-media library with document preview
•  Q&A with expert matching and relevance
•  Event registration
•  Contact & member management
•  Online meeting space with task management1
•  Online training1
1 Coming soon © 2015 AquaSPE AG. All rights reserved. Zurich Switzerland – www.aquaspe..com

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...plus SmartMatchProTM
•  Ranked & relevant content
•  Personal interest matching
•  Autotagging
•  Structured Taxonomy & Hash tags
Get connected, Get informed, Get answers with SmartMatchProTM

SmartMatchProTM generates a dynamic relevance score
Beneﬁts
• More accurate match by including
multiple vocabularies & facets
• Learns from what users do and don’t
do (searches, votes, content read, content
ignored, never searched)
• Learns from user input –
“yes this was relevant”,
“no this was not relevant”.

Automatic knowledge discovery
Hard to ﬁnd and follow content
VS
The problem AquaSPE solution
• My SmartMatchProTM where ever I am
• Thematic workgroups
• Q&A with relevance & expert matching

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Run more eﬃcient meetings with AquaSPE online meeting space
The Problem
• Agenda and action items hard to ﬁnd
• Latest documents buried in emails
• CEO’s spend 80% of their time in meetings
AquaSPE solution
• Online space centralizes all info
• Record of discussion and documents
• Action item summary with task management

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AquaSPE reduces emails, improves speed & efficiency
The problem
• Drowning in emails
• Hard to find latest info
• Long lead times to gather feedback
AquaSPE solution
• Shared content and real time feedback
• Discussion threads
• Document version management
• Contextual, precise notifications

Proﬁle info
• Certiﬁcations
• Level
• Yrs experience
• Degree
• Awards
• Publications
• Content
• Community status
Other facets
Company type
Investor Type
Geography
Function
Custom eg:
- Clients
- Competitors
- Suppliers
- Partners
Know-how/ Industry Tags
Water taxonomy > 5000 terms
Categories
Multi-faceted vocabularies

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Auto tagging – understanding context
Benefits
•  Beyond simple word to word
matches, finding context using a 3-
level hierarchy
•  User can confirm suggested tags to
improve system understanding
•  Additionally refine system
understanding with rejected tags,
inaccurate tagging

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Self learning Taxonomy
“Contributed” tags
Unorganized, unstructured
User generated + system
contributions, auto growth of
unstructured tags
Structured + contributions
Industry taxonomy grows
organically from real member
usage.
Beneﬁts
•  Users can contribute tags without
messing up standard structure.
•  System ﬁnds “most used tags” to be
included in structured taxonomy.
•  Managers have easy way to update
the taxonomy with new tags.

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Ranking – members and content
Beneﬁts
Members
•  Assess member’s experience
based on education, years of
working, highest job title, etc…
•  Community Tally adds to
member’s total rank to identify
most active contributors.
Content Ranking
•  Content (e.g. answers) are
awarded more points from
members with higher
experience, matching know-
how, recommendations, or
expert roles.
•  Ranked content enhances
SmartMatchProTM

Nested network architecture grows with your needs
•  3-level Hierarchy of nested spaces
–  Network, Community, Work-Space
–  Unlimited related subspaces
–  With ﬂexible naming (company, group,
project, subject, industry,
organisational units...)
•  Dedicated navigation (lists, tree)
for spaces
–  User always knows where he/she is in
the workspace hierarchy
–  Ability to jump from one workspace to
another while retaining the working
context (e.g. tasks, documents, etc....)
Water Network - 1
Community - 2
Community workspace - 3
Related workspaces -3A, C -3B…

Create windows relevant to the person viewing them
•  Every Space can have one or
more branded windows
–  To group members (1)
–  To the outside world
• Public (2)
• Higher workspace level (3)
•  Users see window relating to
their permission and situational
context
2
2
3
1

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•  AquaKit – from $20/month
•  AquaPro – from $30/month
•  Custom Community
•  Event Promotion
•  Registration solution
•  Payment portal
Business SolutionsIndividual Premium
Memberships
•  Job Seeker - $39/month
•  Business - $59/month
•  Executive - $ 89/month
AquaSPE products
Collaboration Spaces Water Events
Company Promotion
Ads
•  Premium Proﬁle - $695/ year
•  Feature Proﬁle - $4,995/year
•  Home page Sponsor Banner
•  Home page Ad rotating block

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Business SolutionsIndividual Memberships
(price client defined)
•  Job Seeker
•  Business
•  Executive
•  Custom (eg. access to specific areas,
corporate members)
Beyond ROI- AquaSPE provides a business model for our community clients
Company Promotion
Ads
•  Premium Profile
•  Feature Profile
•  Home page Ad

Solving the worlds’ water crisis one question and answer at a time
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www.TheWaterNetwork.com
by AquaSPE AG

Aquaspeandthewaternetworknov19 141119055913-conversion-gate02

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