2. THE DREAM TEAM

3. Watch TV and you can buy the fashion of your favourite actor/actress
immediately by shopping online using your smartphone/tablet (second screen).
THE INITIAL IDEA: BUY FROM TV

4. THE JAVELIN
EXPERIMENT BOARD

5. • Women
• 20 - 40 years old
• Urban
• SES A-B
• Trendy and fashionable
DEFINE THE CUSTOMERS

6. Women want to look fashionable by wearing the latest trend clothes to
impress others (men, clients, other women).
They get difficulties in finding the trendy fashion like celebrities they watch
on TV, internet or magazine.
DEFINE THEIR PROBLEM

7. ASSUMPTIONS TO VALIDATE
1.The customers love watching tv programs
2.The customers want to look trendy like their idols
3.The customers feel troublesome when searching
the latest fashion via online
4.The customers want to have similar trendy fashion
in more affordable price

8. We met our customers to validate our assumptions.
GET OUT OF THE BUILDING

9. 1.The customers love watching tv programs
2.The customers want to look trendy like their idols
3.The customers feel troublesome when searching
the latest fashion via online
4.The customers want to have similar trendy fashion
in more affordable price
THE VALIDATION RESULT (from 22 respondents)
Invalidated
Validated
Invalidated
Validated

10. How should we make correction on our initial idea (buy on TV) to
solve the customers’ painful problems?
CHALLENGE: PIVOT

11. • Women (and men)
• 14 - 29 years old
• Urban
• SES A-B
• Trendy and fashionable
REDEFINE THE CUSTOMERS
• Younger people is more proactive and open for new things
and ideas
• They love discussion & spending long time in online shopping
• They need others opinion (peers opinion)

12. REDEFINE THE SOLUTION
BEST FASHION FRIENDS
Social media app for fashion lovers

13. MVP: MINIMUM VIABLE PRODUCT

14. Find people who want to buy our product —> get money!
SELL THE IDEA

15. 15 persons willing to pay.
8 persons interested but trial first.
THE RESULT
IDR 210,000 collected

16. THANK YOU