Made presentation

2. MADE is one of the top co-working space in
Miami designed exclusively for the creative profes-
sional. Not only do they have customizable spaces,
they also have 24/7 access, free WI-FI, a conference
room, tons of amenities and they provide mailing
addresses to all members.
MADE is looking to increase its female membership
by 15% (25 members). They want to attract local
women entrepreneurs and women-owned
businesses to join the membership.
Jenny has started her own sign painting company,
she is very talented and her few clients always love
her finished project but she is having some issues
finding work and doesn’t have the resources to grow
her company. Jenny came across MADE’s app and is
immediately interested.
She receives all the information she needs and
decides to become a member. Soon after,she has
been able to connect with other local entrepreneurs
and her company is growing substantially everyday!
OBJECTIVE:
PAINT A PICTURE
OF A CUSTOMER:

3. The Flowering Woman Campaign is shedding light on
female local entrepreneurs and how much MADE has
helped them grow. This is where they can tell their
story and inspire others to really follow their dreams.
This will feature women who have already started their
business,and have experienced success in their careers
in their field of expertise.The testimonials will show how
the lax, modern ,work environment helped with their
creative process and plan for their future businesses. It
gives a sense of authenticity, and an approachable face
and attitude that can be tied in with the MADE brand.
PRESENT CAMPAIGN

4. With The Flowering Woman Instagram we can tell the
stories of local women who have grown their companies
or businesses using MADE. MADE supports local and
that is our main point for these posts. While its
exposing all the MADE woman to potential customers,
it is also strengthening our community. Each post will
follow a different woman and her journey to success.
INSTAGRAM

5. This media strategy involves creating more events where
people can network with other business women. This
would increase our reach, and allow MADE’s
potential demographic to experience the company
environment with a hands-on demonstration.
The Pop-Up Event would pique people’s interests, and
the TED talk allows women to exchange ideas, stories,
and experiences with one another. Helping each other
grow is the entire purpose of these events. MADE’s
ultimate goal is to give the necessary tools for any
female entrepreneur to start up their business and
follow their passion.
EMAIL

6. Description: MADE at the citadel will be partnering with
breast cancer organizations to support, help, and
honor women who are dealing with/or have dealt with
this serious illness. It demonstrates MADE’s
philanthropic and altruistic qualities, and how this
company is willing helps its local community.The social
media flyers for this campaign would be shared across
social media platforms such as Twitter, Instagram, and
Facebook.
FLYER

7. Mobile applications have become more widely used by com-
panies in that past years, and it has become a valuable tool
to promote user engagement to any potential audience.
Smartphone users are now spending 89 percent of their total
time spent on any media in mobile apps and only 11 percent
on the mobile Web.
The purpose of the mobile application is for the user to keep
track of events/workshops, promote community involve-
ment, notify them of network opportunities, and help users
who have a membership start up their business with “Made
at the Citadel.”
Members would have access to a bundle of design and busi-
ness applications. Progress Reports, statistics, and other ser-
vices would also be included.
MOBILE APPLICATION

8. FACEBOOK
Facebook is still one of the top social media sites. We
thought MADE should have a bigger Facebook presence
and with our Flowering Woman campaign we can make it
more about the actual members, just like how we focused
on them on Instagram. From posts of different members
to live videos touring the office spaces and everything in
between.

9. TEAM MEMBERS
Hugo Del Toro
Maria Rivera
Vanessa Goenaga
Yessenia CalzadaYesenia Calzada