A case study for one of the leading Financial Services company focusing on SME's in India. YellowMustard helped the organisation with brewing brand equity through pr strategies

1. Brewing Brand Equity through PR
Strategies

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YellowMustard 2011
About IncuCapital
 IncuCapital is a Venture Capital firm in India that does early stage incubation
and funding.
 IncuCapital provides a platform to launch successful enterprises. They believe
that a successful and growing company needs various resources to grow –
capital being a key resource but not the only one. Every successful enterprise
starts with a powerful idea, and usually a small team on a nimble footing. It
needs to be nurtured across many resource areas, that are characteristic of
any robust enterprise.
PR Objective
 Create PAN- India awareness about IncuCapital’s working model
 Maximize exposure of IncuCapital’s portfolio
Target Audience
 entrepreneurs, small to medium-size business owners, aspiring young
entrepreneurs, investors

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A low cost PR Approach
 Press release dissemination in key markets for exposures in Alternate
Investment Assets Column of Business Magazines, Pink Dailies, Portals, Blogs
etc
 Blogger engagement and product review by bloggers
Result
 Widespread media exposure including special episode dedicated to
IncuCapital Portfolio on ET Now
 Positive reviews and stories
 Strong word of mouth buzz

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And many more