ConFoo HackFest Presentation

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YellowAPI provides a free API that allows users to search over 1.5 million Canadian business listings categorized into 1400 categories by name, location, or region. Data is gathered by 2,250 salespeople and curated by 700 internal staff. The API has basic GET requests to search for businesses and dealers, get business details, and is designed to be simple to use.

Technology

Beyond the 1 500 000 business
listings

Curated Canadian Geolocal Data
ü  Rich Media : Virtual Proﬁles, Pictures & Videos
ü  Geocoded listings
ü  1400 categories

Straight from the source

ü  2,250 sales people gathering data
ü  700 internal content curators

Reservely FlushFinder
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What is the YellowAPI?
Find a WHAT in a WHERE

What is WHAT?
Anything goes!
Business Names & Categories

Dra$
and
conﬁden,al

p.12

What is WHERE?
2 types of searches

Geo Search
Speciﬁc coordinates (Lat/Long)
Ranking is based on proximity

GREAT FOR LBS

Regional Search
Province, City, Borough, Postal Code, etc.
Ranking is based on relevance within the
speciﬁed region

Dra$
and
conﬁden,al

p.13

YellowAPI.com the basics
ü  Protocol: REST over HTTP
ü  HTTP method: GET

ü  Mandatory ﬁelds:
ü  API key
ü  UID

ü  Response formats: XML or JSON

ü  Rates:
ü  Sandbox: 300 calls/day @ 1 call / second
ü  Production: 5000 calls/day @ 2 calls/second

ü  Constraints:
ü  No caching
ü  No ordering changes

Dra$
and
conﬁden,al

p.15

YellowAPI.com the calls
ü  FindBusiness – main entry point

ü  FindDealer – to ﬁnd individual dealers (children) of a business

ü  GetBusinessDetails – to get all our content

Dra$
and
conﬁden,al

p.16

Simple is beautiful

Dra$
and
conﬁden,al

p.17

Questions & Comments
Follow Us Like!

Links to our proﬁles on YellowAPI.com

Post your questions on Twitter or Facebook
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ConFoo HackFest Presentation

1. powered by

2. what’s behind YellowAPI?

3. FREE content

4. Beyond the 1 500 000 business listings Curated Canadian Geolocal Data ü  Rich Media : Virtual Proﬁles, Pictures & Videos ü  Geocoded listings ü  1400 categories

5. Straight from the source ü  2,250 sales people gathering data ü  700 internal content curators

7. becoming SHOPPING

8. Hackfest WINNERS

9. Reservely FlushFinder HackOTT HackMTL Jevin Maltais & Brad Miller Jean-Luc David & Daniel Nerenberg

10. DateShake PubCrawl HackOTT ConFoo HackFest SelectStart Studios Cakemail

11. the API

12. What is the YellowAPI? Find a WHAT in a WHERE What is WHAT? Anything goes! Business Names & Categories Dra$ and conﬁden,al p.12

13. What is WHERE? 2 types of searches Geo Search Specific coordinates (Lat/Long) Ranking is based on proximity GREAT FOR LBS Regional Search Province, City, Borough, Postal Code, etc. Ranking is based on relevance within the specified region Dra$ and confiden,al p.13

14. the HOW-TO Dra$ and conﬁden,al p.14

15. YellowAPI.com the basics ü  Protocol: REST over HTTP ü  HTTP method: GET ü  Mandatory ﬁelds: ü  API key ü  UID ü  Response formats: XML or JSON ü  Rates: ü  Sandbox: 300 calls/day @ 1 call / second ü  Production: 5000 calls/day @ 2 calls/second ü  Constraints: ü  No caching ü  No ordering changes Dra$ and conﬁden,al p.15

16. YellowAPI.com the calls ü  FindBusiness – main entry point ü  FindDealer – to ﬁnd individual dealers (children) of a business ü  GetBusinessDetails – to get all our content Dra$ and conﬁden,al p.16

17. Simple is beautiful Dra$ and conﬁden,al p.17

18. the PORTAL Dra$ and conﬁden,al p.18

19. Dra$ and conﬁden,al p.19

20. Questions & Comments Follow Us Like! Links to our proﬁles on YellowAPI.com Post your questions on Twitter or Facebook Surprises during the day for our followers!

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