Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What are the marketing management tasks

147 views

Published on

Summary of Chapter1. Defining Marketing for 21st Century from Kotler

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

What are the marketing management tasks

  1. 1. Marketing Management Tasks
  2. 2. Developing Marketing Strategies and Plans Identifying potential long run opportunities
  3. 3. Assessing Market Opportunities and Customer Value Spot profitable market opportunities and how to best create value for chosen target markets
  4. 4. Choosing Value
  5. 5. Designing Value Deciding on wholesale and retail prices, discounts, allowances, and credit terms
  6. 6. Delivering Value How to properly deliver to the target market
  7. 7. Communicating Value Adequate communication to the target market
  8. 8. Sustaining Growth and Value Initiate new product development, testing and launching as a part of long term view
  9. 9. Presentation by YASH SHARMA (IIT BHU) (during a summer intern under Prof. Sameer Mathur IIM Lucknow)
  10. 10. RECAP 1) Developing Marketing Strategies and Plans 2) Assessing Market Opportunities and Customer Value 3) Choosing Value 4) Designing Value 5) Delivering Value 6) Communicating Value 7) Sustaining Growth and Value

×