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• Each division establishes division plan
covering the allocations of funds to each
business unit strategy plan to carry that
business unit into a profitable future.
• It lays out the broad marketing objectives and
strategy based on an analysis of the current
situations and opportunities.
• It outlines specific marketing tactics, including
advertising, merchandising, pricing, channels,
and service.
Corporate strategic planning
Corporate strategic planning
Corporate strategic planning

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Corporate strategic planning

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. • Each division establishes division plan covering the allocations of funds to each business unit strategy plan to carry that business unit into a profitable future.
  • 11.
  • 12.
  • 13. • It lays out the broad marketing objectives and strategy based on an analysis of the current situations and opportunities.
  • 14. • It outlines specific marketing tactics, including advertising, merchandising, pricing, channels, and service.