1. How effective is the
combination of your main
product and ancillary texts?
By Yasemin Sehri
2. From my research and understanding of existing
conventions of the promotion of music, I realised it is very
important to create a sense of branding around the
promotion of a band.
LINKS TO MY REVIEW OF THE CODES AND CONVENTIONS OF MUSIC
VIDEOS:http://a2advancedportfolio2195.blogspot.co.uk/2017/02/research-
codes-and-conventions-of-music.html
LINKS TO MY REVIEW OF THE CODES AND CONVENTIONS OF
DIGIPAKS:http://a2advancedportfolio2195.blogspot.co.uk/2017/03/
research-planning-codes-and-conventions.html
LINKS TO MY REVIEW OF THE CODES AND CONVENTIONS OF
MAGAZINE ADVERTS: http://a2advancedportfolio2195.blogspot.co.uk/
2017/03/research-codes-and-conventions-of.html
3. Throughout the production of the music video and ancillary
products, maintaining a clear connection between all 3
products has been a main aim for me from the very beginning.
By doing this, a brand identity was devised for the artist by
developing iconic features that audiences associate to the
artist.
Some of the iconic features I have created are:
- the use of star image - incorporating my artists in all my
media products.
- a graffiti background taken from my video and used in my
ancillary products.
- a quirky set of effects such as bright coloured lines and
duplication of objects/subjects.
- contrast of black and white colours with bright colours.
- unique typography
4. USE OF STAR IMAGE
For an indie band the typical number of
members ranges from 4 - 7, this is to allow
for their to be enough instruments to be
played at once , normally with a few guitar
players, a coupe of bass players, a drum
player, a lead singer, and sometimes a
trumpet player.
5. For my artists, they have a unique number of 3 band members.
I used this along with Richard Dyers star theory ; which states that ‘A star
is an image not a real person that is constructed (as any other aspect of
fiction is) out of a range of materials (e.g. advertising magazines etc. as
well as films and music)’ -Richard Dyer in 1979.
my research on Richard Dyers theory from my blog:
6. To comply with this theory I made sure my artists were represented how I
wanted them to be which was relatable but also ‘cool’. I ensured that an
image of my artists were found on every media product from the video to
the digipak to the magazine advert. This not only attracts an audience
but also provided continuity between my products as the artists were
easily recognisable as there was 3 of them ( 2 males and a female)
My artists:
7. My artists unique group of
3, is amplified in all my
media products and
themselves provide a
band identity as they are
easily recognisable as a
group of 3.
8. Providing continuity for the audience and makes them more
recognisable to their target audience. i took inspiration from
this and used my artists as the brand identity as well as the
blue and yellow hues.
Here the front and back cover of my digipak have a prominent
blue hued theme as the background of the back cover image,
I transferred onto the front also.
9. I incorporated the sky/clouds background that I used on both
the front and back cover of my digipak into my music video:
At 0:34 seconds I used the same clouds background to have
my title font appear across the frame. I did this as it sets a
brand identity for the song ‘dreaming of you’ as belonging to
the album by The Fluorescent Waves as the same visual has
been transferred across products belonging to the same
subject.
Screenshot from
my music video:
10. It was important to create a sense of branding between my
music video and the ancillary texts; which consist of; a
magazine advert and a digipak. From my research of the
1975’s music video, digipak and magazine advert, there was a
clear theme and house style running through them.
The black and white theme is the most
recognisable aspect of the 1975’s branding -
they are known as ‘the black and white band’
11. I chose blue as my most prominent colour palette as all 3 of
my media products have a relevance to the beach which
incorporates the sky and the sea. So an overwhelming colour
that ties these locations is blue.
This gives my artists a
location that corresponds to
them and their music.
12. USE OF A MOTIF THROUGHOUT MEDIA PRODUCTS:
This graffiti piece taken from a boat I took a picture of whilst on location for
my music video, it was also included in 2 scenes of my music video where
my artists can be seen dancing around it. I took the graffiti from the original
image i took and faded it on photoshop and used the burn tool to burn the
edges so it wasn't so sharp. I then used it as a title background on my
digipak. This stands as a mild motif that also provides a sense of brand
identity throughout my media products.
13. Original image I took
Shot from music
video:
Digipak back cover with graffiti effect:
CONT.
14. Digipak front cover with
graffiti effect:
cont.
Used more subtly on my front cover as the border for my main
image, the subtly acts as a sort of easter egg for my audience
to recognise as a connection and a part of the bran identity.
15. By using this motif throughout my media products, a sense or
branding was created, as my focus group agrees , they said
that it makes all my media products more recognisable to my
artist. This is important as the industry is full of products that
vary in similarity, so producing something that is going to be
validified to you and only sets you apart from the rest.
USE OF A MOTIF THROUGHOUT MEDIA PRODUCTS:
16. The combination of this motif on my media products was very
effective and my focus group agreed that it was visually
aesthetic and it also gave my brand a unique touch. Other
artists that have used such a technique are also known as
having a strong brand identity and being recognisable and
identifiable amongst a crowd.
For example, The 1975 have
their black and white motif.
That I found when I analysed
their digipak and music video
for ‘Girls;
17. Contrasting bright colours with black and white:
From my music video to my ancillary products, a common
theme I complied with was one that included colours as a
polarity to elements of black and white. In my music video I
did this by splitting my original cup and adding a black and
white effect to either the first half of the clip or the second half.
18. I also wanted to create a sense of brand identity amongst all 3
of my media products - so I tried to incorporate this technique
into my digipak also. The front cover and back cover have
both got the same blue fish background. The inside right cover
is of a coloured photo of my artists feet, I decided for the
inside left cover to use an image again of the artists feet to
provide continuity, but to make this image black and white as
to fit in with my theme.
Contrasting bright colours with black and white:
inside left
cover
inside right
cover
19. The black and white effect not only ties my products together
and provides some continuity but also the technique is
identifiable as an effect used in the ‘indie’ genre. This helps my
brand gather an audience of the ‘indie’ youth subculture as
they are already familiar with this effect and will associate it to
other bands like Sundara Karma and The 1975.
USE OF A MOTIF THROUGHOUT MEDIA PRODUCTS:
20. TYPOGRAPHY:
I ensured that the font stayed the same throughout all my
media products. This makes the products look more
professional and they are more effective in garnering the same
audience.
The font I used was called white elephant, I found it on
dafont.com I looked especially for a specific font that would be
minimalistic but unique.
21. In conclusion to produce an effective group of products for
one artist, their audience and the genre in which they produce
in, a brand identity is vital to provide the audience with a visual
representation of the artist. It is also effective to provide some
continuity between the media products that have created for
one artist. This is because all the various media texts will be
clearly identifiable as sed artists.
Other unique visual aspects that appear across the 3 texts,
also prove effective to their combination as they link to the
genre in which they have produced for.
