This document describes a B2B e-commerce and ordering platform for furniture retailers called GFG. It aims to digitize the furniture ordering process by allowing retailers to search manufacturers' databases, configure 3D product models, and place orders. This saves retailers significant time compared to traditional paper-based methods. The company sees a large market opportunity given the $600B global furniture industry. It is seeking $1.4M in funding to grow its team and operations to connect more retailers and manufacturers on the platform.
2. Problem
● Furniture retailers waste too much TIME for creating offers using PAPER
and PDF presentations materials
● Impossible to SHOWCASE all PRODUCTS in all variations at once
● The process of CREATING ORDERS with existing presentation materials is
too COMPLICATED and may lead to mistakes
● Impossible for retailers to have full UP-TO-DATE information from all
manufacturers in one place
3. Solution
B2B e-commerce and ordering platform
where furniture retailers and independent showrooms will
STAY
UP-TO-DATE
by accessing manufacturer DB
PRESENT
PERFECTLY
by showcasing 3D models
SAVE 95% OF TIME
to complete a furniture order
COMMUNICATE
INSTANTLY
with direct notification system
5. 1. Search
• search for product
• sort results using filters
• show product 3D model
2. Configure
• configure product with customer
• get automatically calculated price
• make offer for customer
3. Order
• create order
• send order to manufacturer
• get invoice
Start Finish
5 - 30 minutes 5 minutes10 minutes
up to 1 hour with GFG
2-6 weeks with standard methods
How It Works
6. Market Opportunity
$600B
(2016, CAGR 5%)
GLOBAL FURNITURE MARKET
FEES CHARGED FROM RETAILERS,
MANUFACTURERS, AREA AGENTS,
DESIGNERS, AND BUYERS
FEES CHARGED FROM
RETAILERS
$12B $1.2B
Total Available Market
Served Available Market
Market Share
$700B in 2019
9. List of furniture brands
Product photos and specs
Product interactive
3D models
Automatic price calculation
Direct integration with
manufacturers databases
Internal notification system
retailer-manufacturer
Specification & invoice export
Analytics & statistics
Competitive Landscape
O OO
10. Team
Furniture expert and technology ninja to digitize the furniture industry and boost
sales with the B2B e-commerce and ordering service
Oleh Slobodyannyk
CEO
7 years of experience
in furniture business as
a showroom owner
Andriy Shevchyk
CTO
11 years in IT business
from software developer
to CTO of IT company
11. Funding
Seeking: $1,4M
Goals for investment
● Grow sales and development teams
● Build operational infrastructure
● Marketing campaign to build service awareness
● Break even within 24 months
Already invested
$200,000
(pre-seed)
12. Summary
1. Big Opportunity: first mover in $600B market.
2. Significant Scalability: connect retailers/manufacturers of
lighting, interior accessories, sanitary ware, etc.
3. Strong Team: deep market and technology expertise.
4. Seeking $1.4M (12 months): to scale, connect 1600 furniture
retailers with lead manufacturers.
13. “We’re replacing legacy pre-internet era tools,
in an unsexy industry,
saving 95% of time
gfgpro.com