Proactive Campaigns for Abortion Access
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Julia Reicker-Flynn from Advocates for Youth highlights two bold online proactive campaigns that aim to transform the cultural and political landscape of abortion for young women. Presented at YTH Live 2014 session "Online Abortion Activism, Pro-Choice and Pro-Voice."
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Proactive Campaigns for Abortion Access
- 1. Presenter Name(s) Presenter Name(s) Affiliation April 6-8, 2014 San Francisco, CA Annual Conference on Youth + Tech + Health Julia Re)cker-‐Flynn Associate Director, Youth Organizing & Mobiliza8on julia@advocatesforyouth.org
- 2. Through personal storytelling, we can reduce s)gma and shame around abor)on and help create a more enabling cultural environment for the policy and legal work needed to ensure access to safe abor)on. “ ” What is the 1 in 3 Campaign?
- 3. Origin of the Campaign
- 4. Origin of the Campaign
- 5. 65 48 33 46 0 10 20 30 40 50 60 70 Know someone Don't know someone Availability of Legal Abortion in Your Own Community Yes, should be available No, should not be available Change Theory of
- 7. The Power of Storytelling • Humanize an issue by puDng a face to it. • Enable people to relate to the issue in a personal ways • Can translate emo)ons that inhibit ac)ons into ones that mo)vate ac)on
- 9. The Research
- 10. Eleva)ng abor)on stories: § Highlights complexity of women’s real lives § Encourages empathy over judgment § Helps to shiJ and strengthen aDtudes about abor)on § Encourages individuals to share stories with family and friends Overview of Findings
- 11. 27% 58% 13% 47% SoJ Supporters Core Supporters Before Exposure to Campaign AJer Exposure to Campaign +12 +14 % saying very Q11. From what you know, how well does each of these phrases generally describe most women who have an abor)on: making a responsible decision for her circumstances. Q34. AJer everything you have seen, how well would you say “making a responsible decision for her circumstances” generally describes most women who have an abor)on? Opinion of Abortion as a Responsible Decision Before and After Exposure
- 12. A'er Exposure to Campaign: Stories Strengthen Views on Abor)on 60% CORE SUPPORTERS: Feel more strongly about abor)on being available Q31a. [FOR CORE SUPPORTERS (n=211)] Did anything in the materials make you feel more strongly about why abor)on should be available?
- 13. A'er Exposure to Campaign: Stories Strengthen Views on Abor)on 53% 48% Before Exposure to Campaign AJer Exposure to Campaign SOFT SUPPORTERS: Strong personal importance of making sure abor)on is available Q35a. [FOR SOFT SUPPORTERS (n=88)] For you personally, how important is each of the following: Making sure safe abor)on is available? % saying very
- 14. A'er Exposure to Campaign: Stories Strengthen Views on Abor)on 37% 25% Before Exposure to Campaign AJer Exposure to Campaign SITUATIONAL SUPPORTERS: Strong personal importance of making sure abor)on is available Q35a. [FOR SITUATIONAL SUPPORTERS (n=60)] For you personally, how important is each of the following: Making sure safe abor)on is available?
- 15. Media and on the Ground Impac t
- 16. Campus Actions…
- 17. In the Media…
- 18. 1 in 3 Thursdays
- 19. Coming Soon April 21-‐25: 1 in 3 Spring Week of Ac)on-‐ Art Walk Register at www.1in3campaign.org star)ng March 21
- 20. Questions? Julia Re)cker-‐Flynn Associate Director, Youth Organizing & Mobiliza8on julia@advocatesforyouth.org