Mm5

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Mm5

  1. 1. What are the tasks of Marketing management • Developing marketing strategies and plans • Capturing marketing insights • Connecting with the consumers • Building strong brands • Shaping the market offerings • Delivering value • Communicating value • Creating long term growth
  2. 2. Developing marketing strategies and plans – Identify long and short term potentials – Make strategic and tactical plans • Capturing marketing insights – Closely monitor marketing environment – Gather information both at micro and macro levels – Establish marketing information system, marketing research system, marketing implementation system, marketing control system
  3. 3. Connecting with the consumers – Develop strong long term relationship with customers – Where , what , why they buy is to be understood – Segment the market and identify the targets in each group Building strong brands – Develop products with strong brand names – Establish these brands, monitor them and keep evaluating them
  4. 4. Understand competition • Shaping the market offerings – Product quality , design, shape, price, maintenance, after sales service, discounts, schemes, credit terms • Delivering value – Determine channels of distribution – Make it available within easy reach of the customers
  5. 5. Communicating value – Develop and run marketing communications to inform, persuade, remind consumers directly or indirectly about the brands they sell – Develop mass programmes, sales promotions, direct selling, public relations, interactive marketing and other activities • Creating long term growth – Initiate programmes to constantly monitor growth – Product relaunches, new product development ,evaluating marketing programmes should be constantly undertaken
  6. 6. Communicating value – Develop and run marketing communications to inform, persuade, remind consumers directly or indirectly about the brands they sell – Develop mass programmes, sales promotions, direct selling, public relations, interactive marketing and other activities • Creating long term growth – Initiate programmes to constantly monitor growth – Product relaunches, new product development ,evaluating marketing programmes should be constantly undertaken

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