Have you ever pondered upon the idea of AI taking over the marketing world? Are robots really that efficient to take over marketing activities? AI in digital marketing is creating ripples beyond imagination. Where AI is contributing towards automating different marketing activities, it is also reshaping how digital marketers determine and contextualize user-intent, user journeys and buying cycles. Originally published at https://writeme.ai/blog/9-ways-online-marketing-businesses-can-benefit-from-ai/

1. Have you ever pondered upon the idea of AI taking over
the marketing world? Are robots really that efficient to
take over marketing activities? AI in digital marketing is
creating ripples beyond imagination.
Where AI is contributing towards automating different
marketing activities, it is also reshaping how digital
marketers determine and contextualize user-intent, user
journeys and buying cycles.
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AMAZING BENEFITS OF AI
IN DIGITAL MARKETING
FOR ONLINE BUSINESSES

2. AI in E-Commerce Digital Marketing
For e-commerce store owners, AI can suggest products to
customers based on their previous purchases and browsing
history. These suggestions increase consumer’s chances of
buying more from the same e-commerce brand.
It also helps marketers to identify the right time when a
customer is ready to buy a product or service. This way, they
can provide timely offers that are likely to convert into sales.
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3. AI Recommendation Engines
AI Powered recommendation engines have extended their
use into websites, service-based platforms and e-commerce
product-based platforms alike.
Over the years, these recommendation engines have
become increasingly sophisticated – thanks to increased
data sets and advancement in AI. Owing to their
sophistication, these search engines are making startlingly
accurate recommendations, especially for those users who
have been affiliated with a particular platform for some
years.
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4. Some Common Struggles of Digital
Marketers
Restrictions and Rapid Evolution
The common struggles of a digital marketer include trying to
understand how to reach the target customers effectively while
circumventing restrictions and changes that are beyond their control.
Cost Pressures and Customer Retention
Similarly, most marketers place special emphasis on customer support and
satisfaction while maintaining good promoter scores.
Redundant Promotional Strategies
Another great challenge in sales generation is redundancy in promotional
messages.
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5. Final Thoughts
AI is becoming more and more significant to
boost digital marketing efforts for modern
online businesses. If you are not using AI yet,
you are already falling behind!
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