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Gold Demand Trends
Second Quarter 2015
Alistair Hewitt | Head of Market Intelligence
13th August 2015
Agenda
2World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
• Recent market developments
• Review of Q2 demand
• Review of Q2 supply
• Summary
Gold price at its lowest level in six years
3World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Large trades on SGE & COMEX prompted a sharp fall
4World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
And short positions on COMEX have increased
5World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Q2 2015 Demand
6World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Gold demand fell 12% to a six-year low of 914.9t
7World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Global jewellery affected by weakness in Asia and
Middle East
8World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Difficulties faced by India’s rural population had a
marked impact
9World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
This weakness was reflected in local prices
10World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Bar and coin demand sinks; ETF outflows slow to a
trickle
11World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Eurozone issues bolster local investment demand
12World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Central banks remain steadfastly committed to gold
13World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
China announced that its gold reserves had been
boosted
14World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Supply
15World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Mine production increased by 3% to 786.6t in the
second quarter
16World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Mining companies have reduced costs over the last
year or two
17World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Continued decline in exploration and development
activity
18World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Recycling activity subsided following burst of activity
in Q1
19World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Summary
20
• Demand fell to 12% to 915t, a six-year low
• Jewellery demand fell 14% to 514t.
o India’s jewellery sank 23%, reflecting a weak rural economy and few auspicious days in Q3
o China’s jewellery fell 5%, but it is above its 5 year average
o Demand increased in the US, UK, Spain and Germany
• Investment demand fell by 11% to 179t
• ETFs saw outflows of 23t.
• Central bank demand continues; 18 consecutive quarters of positive net purchases
• Total supply was fell 5% to 1,032t
• 3% growth in mine production was off-set by recycling which fell 8%
World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
Disclaimer
21
COPYRIGHT AND OTHER RIGHTS
© 2015 World Gold Council. All rights reserved. World Gold Council and the Circle device are trademarks of the World Gold Council or its affiliates. All references to
LBMA Gold Price are used with the permission of ICE Benchmark Administration Limited and have been provided for informational purposes only. ICE Benchmark
Administration Limited accepts no liability or responsibility for the accuracy of the prices or the underlying product to which the prices may be referenced.
Other third party data and content is the intellectual property of the respective third party and all rights are reserved to them.
Any copying, republication or redistribution of content, to reproduce, distribute or otherwise use the statistics and informationin this report including by framing or
similar means, is expressly prohibited without the prior written consent of the World Gold Council or the appropriate copyright owners except as provided below. The
use of the statistics in this report is permitted for the purposes of review and commentary (including media commentary) in line with fair industry practice, subject to the
following two pre-conditions: (i) only limited extracts of data or analysis be used; and (ii) any and all use of these statistics is accompanied by a clear
acknowledgement of the World Gold Council and, where appropriate, of Thomson Reuters, as their source. Brief extracts from the analysis, commentary and other
World Gold Council material are permitted provided World Gold Council is cited as the source. It is not permitted to reproduce, distribute or otherwise use the whole or
a substantial part of this report or the statistics contained within it. While every effort has been made to ensure the accuracy of the information in this document, the
World Gold Council does not warrant or guarantee the accuracy, completeness or reliability of this information. The World Gold Council does not accept responsibility
for any losses or damages arising directly or indirectly, from the use of this document.
The material contained in this document is provided solely for general information and educational purposes and is not, and should not be construed as, an offer to
buy or sell, or as a solicitation of an offer to buy or sell, gold, any gold related products or any other products, securities or investments. Nothing in this document
should be taken as making any recommendations or providing any investment or other advice with respect to the purchase, sale or other disposition of gold, any gold
related products or any other products, securities or investments, including without limitation, any advice to the effect that any gold related transaction is appropriate
for any investment objective or financial situation of a prospective investor. A decision to invest in gold, any gold related products or any other products, securities or
investments should not be made in reliance on any of the statements in this document. Before making any investment decision, prospective investors should seek
advice from their financial advisers, take into account their individual financial needs and circumstances and carefully consider the risks associated with such
investment decision.
Without limiting any of the foregoing, in no event will the World Gold Council or any of its affiliates be liable for any decision made or action taken in reliance on the
information in this document and, in any event, the World Gold Council and its affiliates shall not be liable for any consequential, special, punitive, incidental, indirect or
similar damages arising from, related to or connected with this document, even if notified of the possibility of such damages.
This document contains forward-looking statements. The use of the words “believes,” “expects,” “may,” or “suggests,” or similar terminology, identifies a statement as
“forward-looking.” The forward-looking statements included in this document are based on current expectations that involve a number of risks and uncertainties. These
forward-looking statements are based on the analysis of World Gold Council of the statistics available to it. Assumptions relating to the forward-looking statement
involve judgments with respect to, among other things, future economic, competitive and market conditions all of which are difficult or impossible to predict accurately.
In addition, the demand for gold and the international gold markets are subject to substantial risks which increase the uncertainty inherent in the forward-looking
statements. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded
as a representation by the World Gold Council that the forward-looking statements will be achieved. The World Gold Council cautions you not to place undue reliance
on its forward-looking statements. Except in the normal course of our publication cycle, we do not intend to update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise, and we assume no responsibility for updating any forward-looking statements.
World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015

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Q2 2015 Gold Demand Falls 12

  • 1. Gold Demand Trends Second Quarter 2015 Alistair Hewitt | Head of Market Intelligence 13th August 2015
  • 2. Agenda 2World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015 • Recent market developments • Review of Q2 demand • Review of Q2 supply • Summary
  • 3. Gold price at its lowest level in six years 3World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 4. Large trades on SGE & COMEX prompted a sharp fall 4World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 5. And short positions on COMEX have increased 5World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 6. Q2 2015 Demand 6World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 7. Gold demand fell 12% to a six-year low of 914.9t 7World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 8. Global jewellery affected by weakness in Asia and Middle East 8World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 9. Difficulties faced by India’s rural population had a marked impact 9World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 10. This weakness was reflected in local prices 10World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 11. Bar and coin demand sinks; ETF outflows slow to a trickle 11World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 12. Eurozone issues bolster local investment demand 12World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 13. Central banks remain steadfastly committed to gold 13World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 14. China announced that its gold reserves had been boosted 14World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 15. Supply 15World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 16. Mine production increased by 3% to 786.6t in the second quarter 16World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 17. Mining companies have reduced costs over the last year or two 17World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 18. Continued decline in exploration and development activity 18World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 19. Recycling activity subsided following burst of activity in Q1 19World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 20. Summary 20 • Demand fell to 12% to 915t, a six-year low • Jewellery demand fell 14% to 514t. o India’s jewellery sank 23%, reflecting a weak rural economy and few auspicious days in Q3 o China’s jewellery fell 5%, but it is above its 5 year average o Demand increased in the US, UK, Spain and Germany • Investment demand fell by 11% to 179t • ETFs saw outflows of 23t. • Central bank demand continues; 18 consecutive quarters of positive net purchases • Total supply was fell 5% to 1,032t • 3% growth in mine production was off-set by recycling which fell 8% World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015
  • 21. Disclaimer 21 COPYRIGHT AND OTHER RIGHTS © 2015 World Gold Council. All rights reserved. World Gold Council and the Circle device are trademarks of the World Gold Council or its affiliates. All references to LBMA Gold Price are used with the permission of ICE Benchmark Administration Limited and have been provided for informational purposes only. ICE Benchmark Administration Limited accepts no liability or responsibility for the accuracy of the prices or the underlying product to which the prices may be referenced. Other third party data and content is the intellectual property of the respective third party and all rights are reserved to them. Any copying, republication or redistribution of content, to reproduce, distribute or otherwise use the statistics and informationin this report including by framing or similar means, is expressly prohibited without the prior written consent of the World Gold Council or the appropriate copyright owners except as provided below. The use of the statistics in this report is permitted for the purposes of review and commentary (including media commentary) in line with fair industry practice, subject to the following two pre-conditions: (i) only limited extracts of data or analysis be used; and (ii) any and all use of these statistics is accompanied by a clear acknowledgement of the World Gold Council and, where appropriate, of Thomson Reuters, as their source. Brief extracts from the analysis, commentary and other World Gold Council material are permitted provided World Gold Council is cited as the source. It is not permitted to reproduce, distribute or otherwise use the whole or a substantial part of this report or the statistics contained within it. While every effort has been made to ensure the accuracy of the information in this document, the World Gold Council does not warrant or guarantee the accuracy, completeness or reliability of this information. The World Gold Council does not accept responsibility for any losses or damages arising directly or indirectly, from the use of this document. The material contained in this document is provided solely for general information and educational purposes and is not, and should not be construed as, an offer to buy or sell, or as a solicitation of an offer to buy or sell, gold, any gold related products or any other products, securities or investments. Nothing in this document should be taken as making any recommendations or providing any investment or other advice with respect to the purchase, sale or other disposition of gold, any gold related products or any other products, securities or investments, including without limitation, any advice to the effect that any gold related transaction is appropriate for any investment objective or financial situation of a prospective investor. A decision to invest in gold, any gold related products or any other products, securities or investments should not be made in reliance on any of the statements in this document. Before making any investment decision, prospective investors should seek advice from their financial advisers, take into account their individual financial needs and circumstances and carefully consider the risks associated with such investment decision. Without limiting any of the foregoing, in no event will the World Gold Council or any of its affiliates be liable for any decision made or action taken in reliance on the information in this document and, in any event, the World Gold Council and its affiliates shall not be liable for any consequential, special, punitive, incidental, indirect or similar damages arising from, related to or connected with this document, even if notified of the possibility of such damages. This document contains forward-looking statements. The use of the words “believes,” “expects,” “may,” or “suggests,” or similar terminology, identifies a statement as “forward-looking.” The forward-looking statements included in this document are based on current expectations that involve a number of risks and uncertainties. These forward-looking statements are based on the analysis of World Gold Council of the statistics available to it. Assumptions relating to the forward-looking statement involve judgments with respect to, among other things, future economic, competitive and market conditions all of which are difficult or impossible to predict accurately. In addition, the demand for gold and the international gold markets are subject to substantial risks which increase the uncertainty inherent in the forward-looking statements. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by the World Gold Council that the forward-looking statements will be achieved. The World Gold Council cautions you not to place undue reliance on its forward-looking statements. Except in the normal course of our publication cycle, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, and we assume no responsibility for updating any forward-looking statements. World Gold Council | Gold Demand Trends Second Quarter 2015 | August 2015