This document summarizes a live webinar discussing common misconceptions about using Google AdWords for pay-per-click advertising. The webinar is presented by Erin Sagin from WordStream and Bryan Todd from Perry Marshall & Associates. They discuss five top misconceptions people have that AdWords is not effective, too expensive, results in traffic that doesn't convert, requires too much management, and is too difficult to use. For each misconception, they provide the reality of how to properly and effectively use AdWords to overcome these common objections.