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Week 5 - Ideate.pdf
- 1. Design Thinking FADHILAH RAIHAN | AUGUST 2020
- 2. What is Ideate? FADHILAH RAIHAN | AUGUST 2020 Developing solutions using creativity and innovation Goal of Ideation: To generate a large number of ideas — ideas that potentially inspire newer, better ideas — that the team can then cut down into the best, most practical and innovative ones Design team can look beyond the usual methods of solving problems in order to find better, more elegant, and satisfying solutions to problems that affect a user's experience of a product.
- 3. Ideation Will Help You to: FADHILAH RAIHAN | AUGUST 2020 Ask the right questions and innovate. Step beyond the obvious solutions and therefore increase the innovation potential of your solution. Bring together perspectives and strengths of team members. Uncover unexpected areas of innovation. Create volume and variety in your innovation options. Get obvious solutions out of your heads and drive your team beyond them.
- 4. Methods of Ideation FADHILAH RAIHAN | AUGUST 2020 Brainstorm Sketch Mindmap Analogies Provocation Prototyping Worst Possible Idea
- 5. FADHILAH RAIHAN | AUGUST 2020 • Focus on quantity • Encourage wild ideas • No criticism Brainstorming • Give general outline of design • Give visual look to the design • Able to focus on details later Sketching • Fun technique! • Purposefully seek the worst solutions in ideation sessions • Challenge their assumptions • Absurd and non-sensical ideas Worst Possible Ideas
- 6. Two Phases of Ideation: FADHILAH RAIHAN | AUGUST 2020 Idea Generation Concept Development
- 7. Phase 1: Idea Generation • Generate as many ideas as possible, go for quantity over quality at this phase, keep the idea flow • Stimulate the creativity of members, be visual and show through drawing & sketches • Mix individuals to collaborate effectively & creatively • All members must share ideas to avoid free-riding effect • Do not criticize others, build on their ideas • Keep creativity session short and at an intense pace • Assigned moderator (can be the group leader) to monitor the ideation session FADHILAH RAIHAN | AUGUST 2020
- 8. Phase 2: Concept Development Clustering, Combining, Selecting & Further Developing the Selected Ones • During brainstorming session teams would have generated at least 50 ideas/sketches • Next is to cluster those ideas and find themes that emerged • Display all ideas and see if you can find novel combinations FADHILAH RAIHAN | AUGUST 2020
- 9. Convergent Thinking Arriving at conclusions by making connections, or synthesizing data, ideas, and insights • Cluster related ideas • Mix and match ideas to create better ones • Narrow the set by listing the constraints • Archive ideas which are difficult to create, you might want to revisit later FADHILAH RAIHAN | AUGUST 2020
- 10. Choose the Best Solution FADHILAH RAIHAN | AUGUST 2020