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10 Speeches
that
Online Marketers
Need to Hear
“Service is love made visible. If
you love friends, you will serve
your friends. If you love community,
you will serve your community. If
you love money, you will serve only
money. And if you love only yourself
you will serve only yourself and you
will have only yourself. So no more
winning, instead, try to love others
and serve others, and hopefully find
those who will love and serve you in
return.”
Stephen Colbert - 2011 at Northwestern
University
www.youtube.com/watch?v=m6tiaooiIo0
David Foster Wallace - 2005 at Kenyon
College
”There are all different kinds of
freedom, and the kind that is most
precious you will not hear much talk
about in the great outside world of
wanting and achieving [...]. The
really important kind of freedom
involves attention and awareness and
discipline, and being able truly to
care about other people and to
sacrifice for them over and over in
myriad petty, unsexy ways every day.
That is real freedom. That is being
educated, and understanding how to
think. The alternative is
unconsciousness, the default
setting, the rat race, the constant
gnawing sense of having had, and
lost, some infinite thing.”
www.youtube.com/watch?v=IYGaXzJGVAQ
J.K. Rowling - 2008 at Harvard
University
www.youtube.com/watch?v=wHGqp8lz36c
“Imagination is not only the
uniquely human capacity to envision
that which is not, and therefore the
fount of all invention and
innovation; in its arguably most
transformative and revelatory
capacity, it is the power that
enables us to empathize with humans
whose experiences we have never
shared.”
Ellen Degeneres - 2009 at Tulane
University
“For me, the most important thing in
life is to live your life with
integrity, and not to give into peer
pressure. to try to be something
that you're not. To live your life
as an honest and compassionate
person. To contribute in some way.
So to conclude my conclusion: follow
your passion, stay true to yourself.
Never follow anyone else's path,
unless you're in the woods and
you're lost and you see a path, and
by all means you should follow that.
Don't give advice, it will come back
and bite you in the ass. Don't take
anyone's advice. So my advice to you
is to be true to yourself and
everything will be fine.”
www.youtube.com/watch?v=0JccudODwwY
Carol Bartz - 2012 at UW Madison
“I think the greatest strength that
we have in the US and especially in
Silicon Valley is that we actually
view failure as a sign of
experience. We view failure as a way
of life and those people are willing
to take on risks on the road to
innovation. I have a saying that I
have used at my companies: Fail.
Fast forward. Take risks. Fail. You’
re not going to get hurt by that.
Try and figure it out as quickly as
possible that it is not the right
thing. That’s the fast part. And
move forward. Fail. Fast forward. Do
not be afraid to take risks. Most of
all, be really passionate and
excited about what is in front of
you.” www.youtube.com/watch?v=AYWHVv4vRVU
Steve Jobs - 2005 at Stanford University
“You can't connect the dots looking
forward; you can only connect them
looking backward. So you have to
trust that the dots will somehow
connect in your future. You have to
trust in something — your gut,
destiny, life, karma, whatever. This
approach has never let me down, and
it has made all the difference in my
life.”
www.youtube.com/watch?v=UF8uR6Z6KLc
Denzel Washington - 2011 at the
University of Pennsylvania
“In deciding what you want to do
with life, people have told you to
make sure you have something to
“fall back on.” But I’ve never
understood that concept, having
something to fall back on. If I’m
going to fall, I don’t want to fall
back on anything [...] I want to
fall forward. At least I figure that
way I’ll see what I’m about to hit.
Here’s what I mean:
Thomas Edison conducted 1,000 failed
experiments. Did you know that? I
didn’t either - because #1,001 was
the light bulb.
Fall forward.
Every failed experiment is one step
closer to success.”
www.youtube.com/watch?v=vpW2sGlCtaE
Steve Ballmer - 2014 at USC
“I have to reinforce this notion
that ideas matter. People think
business is about leadership, they
think it’s about working hard, they
think it’s about a lot of things -
which it is. But at the end of the
day the ideas that you have will
power the organizations that you
join. They will create the value. A
great team, great energy and great
hard work will never make up for a
bad idea.”
www.youtube.com/watch?v=ggMgAoSQpbI
Sheryl Sandberg - 2012 at Harvard
Business School
“Motivation comes from working on
things we care about but it also
comes from working with people we
care about, and in order to care
about someone, you have to know
them. You have to know what they
love and hate, what they feel, not
just what they think. If you want to
win hearts and minds, you have to
lead with your heart as well as your
mind. I don’t believe we have a
professional self from Mondays
through Fridays and a real self for
the rest of the time. That kind of
division probably never worked, but
in today’s world, with a real voice,
an authentic voice, it makes even
less sense.”
www.youtube.com/watch?v=ggMgAoSQpbI
Arianna Huffington - 2011 at Sarah
Lawrence College
“A key component of wisdom is
fearlessness, which is not the
absence of fear, but rather not
letting our fears get in the way. I
remember one of the low points in my
life, when my second book was
rejected by 37 publishers. [...]
Instead, I remember running out of
money and walking, depressed, down
St. James Street in London and
seeing a Barclays Bank. I walked in
and, armed with nothing but a lot of
chutzpah, I asked to speak to the
manager and asked him for a loan.
Even though I didn't have any
assets, the banker [...] gave me a
loan. It changed my life, because it
meant I could keep things together
for another 13 rejections.” www.youtube.com/watch?v=ggMgAoSQpbI
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10 Commencement Speeches That Online Marketers Need to Hear

  • 2. “Service is love made visible. If you love friends, you will serve your friends. If you love community, you will serve your community. If you love money, you will serve only money. And if you love only yourself you will serve only yourself and you will have only yourself. So no more winning, instead, try to love others and serve others, and hopefully find those who will love and serve you in return.” Stephen Colbert - 2011 at Northwestern University www.youtube.com/watch?v=m6tiaooiIo0
  • 3. David Foster Wallace - 2005 at Kenyon College ”There are all different kinds of freedom, and the kind that is most precious you will not hear much talk about in the great outside world of wanting and achieving [...]. The really important kind of freedom involves attention and awareness and discipline, and being able truly to care about other people and to sacrifice for them over and over in myriad petty, unsexy ways every day. That is real freedom. That is being educated, and understanding how to think. The alternative is unconsciousness, the default setting, the rat race, the constant gnawing sense of having had, and lost, some infinite thing.” www.youtube.com/watch?v=IYGaXzJGVAQ
  • 4. J.K. Rowling - 2008 at Harvard University www.youtube.com/watch?v=wHGqp8lz36c “Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation; in its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared.”
  • 5. Ellen Degeneres - 2009 at Tulane University “For me, the most important thing in life is to live your life with integrity, and not to give into peer pressure. to try to be something that you're not. To live your life as an honest and compassionate person. To contribute in some way. So to conclude my conclusion: follow your passion, stay true to yourself. Never follow anyone else's path, unless you're in the woods and you're lost and you see a path, and by all means you should follow that. Don't give advice, it will come back and bite you in the ass. Don't take anyone's advice. So my advice to you is to be true to yourself and everything will be fine.” www.youtube.com/watch?v=0JccudODwwY
  • 6. Carol Bartz - 2012 at UW Madison “I think the greatest strength that we have in the US and especially in Silicon Valley is that we actually view failure as a sign of experience. We view failure as a way of life and those people are willing to take on risks on the road to innovation. I have a saying that I have used at my companies: Fail. Fast forward. Take risks. Fail. You’ re not going to get hurt by that. Try and figure it out as quickly as possible that it is not the right thing. That’s the fast part. And move forward. Fail. Fast forward. Do not be afraid to take risks. Most of all, be really passionate and excited about what is in front of you.” www.youtube.com/watch?v=AYWHVv4vRVU
  • 7. Steve Jobs - 2005 at Stanford University “You can't connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” www.youtube.com/watch?v=UF8uR6Z6KLc
  • 8. Denzel Washington - 2011 at the University of Pennsylvania “In deciding what you want to do with life, people have told you to make sure you have something to “fall back on.” But I’ve never understood that concept, having something to fall back on. If I’m going to fall, I don’t want to fall back on anything [...] I want to fall forward. At least I figure that way I’ll see what I’m about to hit. Here’s what I mean: Thomas Edison conducted 1,000 failed experiments. Did you know that? I didn’t either - because #1,001 was the light bulb. Fall forward. Every failed experiment is one step closer to success.” www.youtube.com/watch?v=vpW2sGlCtaE
  • 9. Steve Ballmer - 2014 at USC “I have to reinforce this notion that ideas matter. People think business is about leadership, they think it’s about working hard, they think it’s about a lot of things - which it is. But at the end of the day the ideas that you have will power the organizations that you join. They will create the value. A great team, great energy and great hard work will never make up for a bad idea.” www.youtube.com/watch?v=ggMgAoSQpbI
  • 10. Sheryl Sandberg - 2012 at Harvard Business School “Motivation comes from working on things we care about but it also comes from working with people we care about, and in order to care about someone, you have to know them. You have to know what they love and hate, what they feel, not just what they think. If you want to win hearts and minds, you have to lead with your heart as well as your mind. I don’t believe we have a professional self from Mondays through Fridays and a real self for the rest of the time. That kind of division probably never worked, but in today’s world, with a real voice, an authentic voice, it makes even less sense.” www.youtube.com/watch?v=ggMgAoSQpbI
  • 11. Arianna Huffington - 2011 at Sarah Lawrence College “A key component of wisdom is fearlessness, which is not the absence of fear, but rather not letting our fears get in the way. I remember one of the low points in my life, when my second book was rejected by 37 publishers. [...] Instead, I remember running out of money and walking, depressed, down St. James Street in London and seeing a Barclays Bank. I walked in and, armed with nothing but a lot of chutzpah, I asked to speak to the manager and asked him for a loan. Even though I didn't have any assets, the banker [...] gave me a loan. It changed my life, because it meant I could keep things together for another 13 rejections.” www.youtube.com/watch?v=ggMgAoSQpbI
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