But don’t worry.
We’ve compiled this easy to use
checklist so that no part of your
email template is forgotten
Take a look at the 9 things you
simply cannot miss…
1. Send Plain text and HTML
Some email users prefer
different types of email. By
sending both types of email
to ensure all of your
contacts can understand
the email content and have
the same user experience.
2. Build a clean design
Your email should
be uncluttered and
easy to read. Make
is obvious where
the contact should
be aiming their
3. Add some colour
Including colour as part of
your email can really help it
stand out within the inbox.
4. Break up text with bullet
Email users scan content. Make your
paragraphs easy to use by using
bullet points or small paragraphs
5. Include a Call to Action
Tell your contact what they should do after reading
your email. Do you want them to download a
document, fill out a form, or request a call back?
6. Use visually striking
Add some visual content to your emails by
including images. Make sure you have a
balance of text and images, ideally 60%
text and 40% images.
7. Add social sharing buttons
Encourage contacts to become your advocates.
Tell them to share your template across their
social networks. Make sure the icons are well
placed and easy to click.
8. Include contact information
Your contacts should be able to easily
contact you if they have any questions.
Include your phone number, email address
and social accounts in an obvious place.
9. Don’t forget Unsubscribe
Make sure your
link in a
place. It’s the
law to include
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