Building a Professional Email Template: A Checklist


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Make sure your email template is the best it possibly can be by following our checklist. Never forget an aspect of your template again.

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Building a Professional Email Template: A Checklist

  1. 1. Building a Professional Email Template: A Checklist By Wired Marketing
  2. 2. If you’ve ever started to build an email template, you know how many factors there are to consider…
  3. 3. Images, call to actions, copy, branding…
  4. 4. The list goes on…
  5. 5. But don’t worry. We’ve compiled this easy to use checklist so that no part of your email template is forgotten about.
  6. 6. Take a look at the 9 things you simply cannot miss…
  7. 7. 1. Send Plain text and HTML Some email users prefer different types of email. By sending both types of email to ensure all of your contacts can understand the email content and have the same user experience.
  8. 8. 2. Build a clean design Your email should be uncluttered and easy to read. Make is obvious where the contact should be aiming their attention
  9. 9. 3. Add some colour Including colour as part of your email can really help it stand out within the inbox.
  10. 10. 4. Break up text with bullet points Email users scan content. Make your paragraphs easy to use by using bullet points or small paragraphs
  11. 11. 5. Include a Call to Action Tell your contact what they should do after reading your email. Do you want them to download a document, fill out a form, or request a call back?
  12. 12. 6. Use visually striking images Add some visual content to your emails by including images. Make sure you have a balance of text and images, ideally 60% text and 40% images.
  13. 13. 7. Add social sharing buttons Encourage contacts to become your advocates. Tell them to share your template across their social networks. Make sure the icons are well placed and easy to click.
  14. 14. 8. Include contact information Your contacts should be able to easily contact you if they have any questions. Include your phone number, email address and social accounts in an obvious place.
  15. 15. 9. Don’t forget Unsubscribe links Make sure your email includes an Unsubscribe link in a prominent place. It’s the law to include this.
  16. 16. @Wired_Marketing Search for us on Google+ Come and say Hi!