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Top 5 Ways E-Mail Mining & E-Mail Analytics
Help Contain Costs & Generate Revenue
Using E-Mail Mining & E-Mail Analytics
For Co$t Containment
E-Mail Mining & E-Mail Analytics By
1. Identify Poor Performers Early On
E-Mail Mining & E-Mail Analytics By
E-Mail Frequency
E-Mail
Sentiment
# of E-Mail
Communications
Use E-Mail Analytics to understand
how your top performers
communicate via e-mail:
E-Mail Language
C Players
Transform Your Employees
B Players
A Players
From Underdogs
To Top Sellers
E-Mail Mining & E-Mail Analytics By
Make The Change Before It Impacts…
You (Sales
VP)
Your Company
Your Customers
E-Mail Mining & E-Mail Analytics By
Problem:
2. Get To The Root Cause Of
Customer Churn Issues
Solution:
Use E-Mail Analytics to identify early
warning signs in e-mails
E-Mail Mining & E-Mail Analytics By
Fact: You Can Prevent Customer Churn
How can E-Mail Analytics help?
2. Mine e-mails for any
indication of customer
dissatisfaction
1. Identify words and phrases
associated with customer
churn
3. Get warnings sent
directly to you
4. Get involved before the
situation becomes irreparable
E-Mail Mining & E-Mail Analytics By
E-Mail Mining & E-Mail Analytics By
Using E-Mail Mining & E-Mail Analytics
For New $ources Of Revenue
3. Create New Products & Services
From Customer Complaints
Customers express
frustration and
concerns via e-mail
E-Mail Mining & E-Mail Analytics By
With E-Mail Analytics, your
company can uncover
valuable information:
E-Mail Mining & E-Mail Analytics By
You have all the data –
now use it!
Don’t Just Be Tactical
Short Term Resolution
E-Mail Mining & E-Mail Analytics By
Satisfy this
one customer…
at this one
specific moment.Result:
Instead – Be Strategic
ideas could be buried in millions of
new product new service
OR
E-Mail Mining & E-Mail Analytics By
(Think Long Term)
improved process
OR
What Does This Mean
For Your Company?
You’re not just resolving the issue
for this one customer.
You’re also keeping your future
customers in mind!
4. Keep Track Of Your Customer Base
To Optimize Marketing Effectiveness
E-Mail Mining & E-Mail Analytics By
Fact: You can’t rely on your reps
to enter contact info into the CRM
Your reps enjoy interacting
with clients
NegativePositive
Critical contact info is not
being recorded
E-Mail Mining & E-Mail Analytics By
You Need E-Mail Mining To…
• Extract valuable
contact info from
emails
• Capture valuable
‘tribal knowledge’
• Uncover new
product & service
ideas
E-Mail Mining & E-Mail Analytics By
So When It Comes Time To Launch
That Marketing Campaign…
you can
communicate to
everyone who will be
receptive to your
messages!
E-Mail Mining & E-Mail Analytics By
5. Don’t Miss Out On Opportunities
When Your Sales Rep Leaves
Your rep may be out
the door …
but don’t let valuable
opportunities go too!
E-Mail Mining & E-Mail Analytics By
If You Utilize E-Mail Mining…
E-Mail Mining & E-Mail Analytics By
For more information, check out our blog at
www.databahn.com/blog
@844databahn
Databahn
databahn
E-Mail Mining & E-Mail Analytics By

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Top 5 Ways E-Mail Mining & E-Mail Analytics Help Contain Costs & Generate Revenue

  • 1. By Top 5 Ways E-Mail Mining & E-Mail Analytics Help Contain Costs & Generate Revenue
  • 2. Using E-Mail Mining & E-Mail Analytics For Co$t Containment E-Mail Mining & E-Mail Analytics By
  • 3. 1. Identify Poor Performers Early On E-Mail Mining & E-Mail Analytics By
  • 4. E-Mail Frequency E-Mail Sentiment # of E-Mail Communications Use E-Mail Analytics to understand how your top performers communicate via e-mail: E-Mail Language
  • 5. C Players Transform Your Employees B Players A Players From Underdogs To Top Sellers E-Mail Mining & E-Mail Analytics By
  • 6. Make The Change Before It Impacts… You (Sales VP) Your Company Your Customers E-Mail Mining & E-Mail Analytics By
  • 7. Problem: 2. Get To The Root Cause Of Customer Churn Issues Solution: Use E-Mail Analytics to identify early warning signs in e-mails E-Mail Mining & E-Mail Analytics By
  • 8. Fact: You Can Prevent Customer Churn How can E-Mail Analytics help? 2. Mine e-mails for any indication of customer dissatisfaction 1. Identify words and phrases associated with customer churn 3. Get warnings sent directly to you 4. Get involved before the situation becomes irreparable E-Mail Mining & E-Mail Analytics By
  • 9. E-Mail Mining & E-Mail Analytics By Using E-Mail Mining & E-Mail Analytics For New $ources Of Revenue
  • 10. 3. Create New Products & Services From Customer Complaints Customers express frustration and concerns via e-mail E-Mail Mining & E-Mail Analytics By
  • 11. With E-Mail Analytics, your company can uncover valuable information: E-Mail Mining & E-Mail Analytics By You have all the data – now use it!
  • 12. Don’t Just Be Tactical Short Term Resolution E-Mail Mining & E-Mail Analytics By Satisfy this one customer… at this one specific moment.Result:
  • 13. Instead – Be Strategic ideas could be buried in millions of new product new service OR E-Mail Mining & E-Mail Analytics By (Think Long Term) improved process OR
  • 14. What Does This Mean For Your Company? You’re not just resolving the issue for this one customer. You’re also keeping your future customers in mind!
  • 15. 4. Keep Track Of Your Customer Base To Optimize Marketing Effectiveness E-Mail Mining & E-Mail Analytics By
  • 16. Fact: You can’t rely on your reps to enter contact info into the CRM Your reps enjoy interacting with clients NegativePositive Critical contact info is not being recorded E-Mail Mining & E-Mail Analytics By
  • 17. You Need E-Mail Mining To… • Extract valuable contact info from emails • Capture valuable ‘tribal knowledge’ • Uncover new product & service ideas E-Mail Mining & E-Mail Analytics By
  • 18. So When It Comes Time To Launch That Marketing Campaign… you can communicate to everyone who will be receptive to your messages! E-Mail Mining & E-Mail Analytics By
  • 19. 5. Don’t Miss Out On Opportunities When Your Sales Rep Leaves Your rep may be out the door … but don’t let valuable opportunities go too! E-Mail Mining & E-Mail Analytics By
  • 20. If You Utilize E-Mail Mining… E-Mail Mining & E-Mail Analytics By
  • 21. For more information, check out our blog at www.databahn.com/blog @844databahn Databahn databahn E-Mail Mining & E-Mail Analytics By