Synergy x factor
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The document discusses various revenue streams for The X Factor TV show including sponsorship deals, record deals for winners, merchandise sales, YouTube advertising, and social media engagement. A key £30 million sponsorship deal was signed with food delivery company Just Eat who receives advertising and coverage in return. Contest winners also receive a record deal with Simon Cowell's label SYCO, boosting both their careers and the show's profile. Merchandise like t-shirts and other branded items are also sold to fans. YouTube clips from the show generate advertising revenue and social media platforms help engage fans and share news.
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understand the structure and ownership of media sector
The Walt Disney Company owns media platforms across film, television, parks and resorts, consumer products and interactive divisions. It owns major television networks like ABC and subsidiaries like ESPN. Disney owns full copyrights of its content and profits from all business units. It competes with other large conglomerates like 21st Century Fox, Universal and Time Warner for media market share. While some criticized Disney's acquisitions of Marvel and Lucasfilm, its films and parks appeal to broad audiences.
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This document discusses different sources of finance for media production. It provides examples and explanations for corporate finance, public funding, independent funding, crowdfunding, sponsorship/product placement, and franchising/merchandising. For corporate finance, it describes the Hollywood studio model and uses Marvel films and 28 Days Later as examples. For public funding, it outlines sources in the UK like the BBC, BFI, and National Lottery. For independent funding, it highlights Kevin Smith's Clerks and Monty Python's Life of Brian. For crowdfunding, it notes the Veronica Mars film project on Kickstarter. For sponsorship/product placement, it analyzes TV shows and films that feature branded products. And
Task one - sources of finance
There are several sources of public finance that can fund film productions in the UK, including funding from publicly-funded television channels like the BBC and Channel 4, as well as from public agencies like the British Film Institute. Public finance also includes funding from bodies that collect and distribute public money for film production, such as The National Lottery. Additionally, the government provides public financing through tax breaks for film productions that allow them to pay less tax than normal businesses.
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The document discusses company structures in the film industry, including conglomerates, horizontal integration, and vertical integration. It then focuses on distribution, explaining that distribution involves getting films shown and promoted between production and exhibition. The major distributors that control most film distribution are identified as United International Pictures, Warner Brothers, Buena Vista, 20th Century Fox, and Sony.
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Question 3
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2. Media conglomerates own major film studios, TV stations, music labels, and other assets, allowing them to synergistically market and distribute films across platforms.
3. Independent films have smaller budgets but can still find success through partnerships with major distributors.
4. The exam may address film production, distribution, exhibition, and marketing. Successful responses provide specific examples and evidence.
Case study files
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Evaluation 3
Vertigo Films would be an ideal media institution to distribute our film product because it is a successful UK film distribution company that has experience distributing a wide variety of independent films to both theaters and home video formats. Vertigo Films has distributed box office hits and award winners while also supporting new filmmakers through initiatives like public crowdfunding. Partnering with an established distributor like Vertigo Films would help our film reach audiences and have the best chance of financial success.
Evaluation question 3
Film 4 would be the most likely media institution to distribute the media product because it supports independent UK filmmakers and has distributed many successful small-scale British films. As a company that funds productions targeting local audiences, Film 4 provides opportunities for independent films to reach audiences and gain recognition in the industry. Other options for independent film distribution include smaller companies like Microwave that provide funding to promote young UK filmmakers, as well as national lottery grants awarded by the BFI to encourage British film production and distribution.
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The document discusses media institutions and audiences in the context of the film industry. It provides information on several key areas:
1) Media conglomerates that own film studios, TV stations, and other media properties and can leverage synergy across platforms.
2) Independent films that typically have smaller budgets than major studio films but sometimes find success with distribution through larger studios.
3) Technological convergence, where media companies distribute content across multiple owned platforms like films released with soundtracks, online, and in owned theaters.
4) New technologies that have changed film production and consumption, such as digital filmmaking and viewing films on various devices.
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Production cycle
The key stages of the film process are production, distribution, marketing, and exhibition/consumption.
During production, a production company creates the film through pre-production, production, and post-production stages. Distribution involves releasing and sustaining the film in the marketplace. Marketing employs various techniques to promote the film such as trailers, advertisements, and publicity events. Exhibition makes the film available to audiences in cinemas and later through home entertainment formats like DVDs and streaming.
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1. The exam questions may focus on various areas related to the film industry such as media ownership, synergy and cross-media convergence, new media technologies, how major industries target audiences, and personal media consumption.
2. Large media conglomerates own film studios, TV stations, record labels, magazines, newspapers, books, and internet platforms, allowing them to synergistically market and distribute their films across multiple subsidiaries. However, some independent films are produced outside the major studios with smaller budgets.
3. Technological convergence through devices like smartphones, tablets, laptops, and game consoles, as well as services like video on demand, have changed how audiences consume media and given independents new distribution opportunities
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Warner Bros has a robust distribution system that spans 90 countries. They distribute their films through various channels including theaters, online platforms like Netflix and iTunes, cable and satellite TV. Warner Bros also owns theaters which allows vertical integration from production to exhibition. Their distribution strategy aims to make films widely available on different platforms to cater to different customer preferences and reduce piracy.
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Question 3
New Line Cinema would be the best distributor for the media product. As a sub-unit of Warner Bros., New Line Cinema can attract both mainstream and independent audiences to maximize the potential viewer base. They manage many aspects of distribution internally, and also benefit from Warner Bros.' promotion. While not one of the highest-earning distributors, New Line Cinema's experience with horror genres suits the media product, and their promotion abilities outweigh the risk of lower profits compared to larger distributors.
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The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
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1) Large conglomerates like Sony have advantages in producing and distributing films due to their financial resources and ability to use cross-promotion across their subsidiaries.
2) Independent films like Ill Manors have difficulties marketing and distributing on a smaller budget without the resources of a major studio.
3) Independent companies try to compete through viral marketing and niche audiences, while conglomerates use extensive global marketing campaigns and product tie-ins.
Film funding in the uk
Creative Skillset, BFI, and Film4 are three major sources of funding for independent films in the UK. Creative Skillset offers bursaries up to £800-£5,000 for craft training and international scholarships. The BFI is the largest public film fund in the UK, spending £26M annually which will increase to £30M by 2017. Applicants must have a producer and appeal to a wide audience. Film4 invests £15M per year in films that receive theatrical releases and television premieres on Channel 4. Other potential sources include charities that support issues addressed in films and crowd-funding campaigns.
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1. Exam questions may focus on areas like media ownership, synergy, new technologies, or audience consumption.
2. Media conglomerates own major film studios, TV stations, music labels, and other assets, allowing them to synergistically market and distribute films across platforms.
3. Independent films have smaller budgets but can still find success through partnerships with major distributors.
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Evaluation 3
Vertigo Films would be an ideal media institution to distribute our film product because it is a successful UK film distribution company that has experience distributing a wide variety of independent films to both theaters and home video formats. Vertigo Films has distributed box office hits and award winners while also supporting new filmmakers through initiatives like public crowdfunding. Partnering with an established distributor like Vertigo Films would help our film reach audiences and have the best chance of financial success.
Evaluation question 3
Film 4 would be the most likely media institution to distribute the media product because it supports independent UK filmmakers and has distributed many successful small-scale British films. As a company that funds productions targeting local audiences, Film 4 provides opportunities for independent films to reach audiences and gain recognition in the industry. Other options for independent film distribution include smaller companies like Microwave that provide funding to promote young UK filmmakers, as well as national lottery grants awarded by the BFI to encourage British film production and distribution.
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Synergy x factor
- 2. Just eat • Sponsors • The deal between X factor and just eat is worth £30,000,000 They provide funding for the show to continue and in return get lots of coverage and advertising from X factor The X factor gets extra coverage from just eat adverts as they use the company in their marketing
- 3. SYCO • Simon Cowell's record company • X factor winners will win a record deal with SYCO which is worth a lot of money and will benefit the career of the artist whilst getting the X factor more attention from its winners becoming popular
- 4. Merchandise • T-shirts and hoodies • The X factor have got clothing based products made for them which they can sell to fans of the show. This gets them advertising from people wearing their merch in public • the clothing company makes a lot of money from x factor ordering huge quantities from them whilst x factor makes a lot of money by having another segment of their company to make money from in the form of physical products
- 5. You tube • The X factor use you tube to upload clips which they think will be very popular with those active on the platform • There are adverts from other companies that play before these clips start when clicked on. When viewers buy things through these adverts on the X factor you tube channel it makes money for the X factor as well as the business being advertised •
- 6. Social media • X factor are active on social media platforms such as Facebook Instagram and twitter. These are used to keep fans up to date with news on what is going on and have many followers across these platforms