2. Contents of this Part
1.Meanings
2.Types of communication
3. Communication Process
4.Functions of Communication Skills
5.Effective Communication
6.Principles of Communication
3. MEANINGS
1. Business:
• Activity of making, buying, selling, or
supplying goods or services for economic
reasons.
Also,
• Work that is part of your job responsibility.
Example:
Police – protect the community and their
property (that is their business).
4. MEANING Cont’d…
2. Communication:
• Any interaction that transmits
information between sender &
receiver of the information.
• Giving or receiving information
signals or message.
5. Meaning of communication cont’d…
• The act of sharing/exchanging
news, ideas or information.
•Who say what to whom through
what channel with what results,
the feedback.
9. Verbal Communication
• Involves words (spoken or written)
- Proper production and receiving
of speech sounds.
- Production and recognition of a
written text.
10. Non-verbal Communication
•Expression of non-linguistic means
(without words).
•Actions or attributes of humans that
have socially shared significance and
stimulate meanings in others.
32. Advantages & disadvantages of each of the
two types of communication
• Explain the advantages of verbal comm.?
• Explain the disadvantages of verbal comm.?
• Explain the advantages of non-verbal comm.?
• Explain the disadvantages of non-verbal
comm.?
35. Elements of Communication Process
b) Receiver
In receiving the message (consider
expectations, feelings, knowledge,
exposure)
36. Elements of Communication Process Cont’d…
c) Message
Both sender and receiver must
consider:
- message structure, -tone,
- validity of the argument - content.
37. Elements of Communication Process Cont’d…
d) Channel
i. Oral ( face-to-face, meetings,
videoconferencing, telephone);
ii. Written (letters, emails, memos,
reports).
38.
39. Elements of Communication Process Cont’d…
iii. Nonverbal (gestures, facial
expressions, and body
movements)
•Consider the choice of the channel
40. Elements of Communication Process Cont’d…
e)Feedback
• Reaction to the message
• Helps to assess whether the
message was understood
41. Elements of Communication Process Cont’d…
f) Context
Surrounding environment or culture
(i.e. corporate or international).
g) Noise
Hindrance or interference (Physical,
psychological, semantic).
51. FUNCTIONS OF COMM. SKILLS
1. Steer up the thinking ability and
ideas sharing + information
transmission skills.
2. Binds people together in social
interrelationship.
52. FUNCTIONS OF COMM. SKILLS Cont’d…
3. Discussion of problems & solutions.
4. Giving and receiving instructions
and orders.
54. FUNCTIONS OF COMM. SKILLS Cont’d…
8. Informative function - about:
•Adequate flow of information
among employees.
•Organized information for decision
making & conflict resolution.
55. Functions Of Comm. Skills Cont’d…
•Organizational changes – policies,
profits or loss, security, salary etc.
•Consumer information on products
& services.
56. FUNCTIONS OF COMM. SKILLS Cont’d…
9. Regulative function
•Rule of law and openness
•To inform different situations
of the organization
60. Effective Communication cont’d…
b) Characteristics of effective comm.
i. Use of concrete language:
– Provides specific details
– Emphasizes facts rather than
feelings & guesses or impressions
61. Characteristics of Effective Communication cont’d…
ii. Provides practical information:
Used to accomplish a given goal.
Example:
If you intend to import a car,
•What details do you give the
manufacturer?
62. Characteristics of Effective Communication cont’d…
iii. Combines verbal and non-verbal
expressions
•Use of spoken words and their
meanings.
63. Verbal and non-verbal expressions
• Use of non-verbal communication (tone,
facial expressions, gestures, & other
human behaviours).
• Use of written communication (layout,
type & font size of letters, envelope,
etc.)
64. Characteristics of Effective Communication cont’d…
iv. A two-way process
•Sending of information
•Feedback
•Feed forward if necessary
65. Characteristics of Effective Communication cont’d…
v. Control
Both the sender and receiver should
have:
• Enough skills in message transmission.
• Control the content of the message.
66. Characteristics of Effective Communication cont’d…
vi. Dynamism
•Change of one’s experience.
•Change one’s sense of identity.
67. Characteristics of Effective Communication cont’d…
vii. Relevance
•information transmission
considers 3 elements:
- from relevant topic,
- place, &
- right time.
68. Three points of information transmission Cont’d…
Example:
Information on a company which
is about to run bankrupt.
69. PRINCIPLES OF COMMUNICATION
The principles include:
a) Know your audience for achieving
credibility with them.
b) Know your purpose.
70. Principles of Communication Cont’d…
d) Know your topic.
e) Anticipate objections.
f) Present a rounded picture of the
content.
71. Principles of Communication Cont’d…
g)Follow through on what you say.
h)Communicate a little at a time.
i) Present information in several
ways.
72. Principles of Communication Cont’d…
j) Develop applicable ways to get
feedback.
k)Use multiple communication
techniques. (we remember best
what we hear and see).
