2. ABOUT THE BAND
They are an American duo formed in 1997, and create music in the rock genre. They
originated from Detroit, Michigan and are made up of Jack White (vocals, guitar
and piano) and Meg White (drums and vocals). They have worked for labels such as
Warner Bros, V2, Third Man and Sub pop. They make music that fit a number of
genres, the main ones being blues, garage and alternative rock, as well as punk
music. The duo dissolved during 2011 after a lengthy period of performing and
recording. Their most famous single is ‘Seven Nation Army’.
3. THEIR GENRE (ROCK MUSIC)
Rock Music
“a form of popular music which evolved from rock and roll
and pop music during the mid and late 1960s. Harsher and
often self-consciously more serious than its predecessors, it
was initially characterized by musical experimentation and
drug-related or anti-establishment lyrics.”
4. AUDIENCE CHARACTERISTICS
The band first started in 1997 so their fans would have been in their 20s back then.
And in the modern day, their fan base will be in their mid or late 30s to 40s. So I
should target that age range primarily. Their main genre is rock music, where fans
are stereotypically very rebellious to authority and boast a very aggressive and
active lifestyle, factors I will have to implement into my music video for the target
audience. It is also a stereotype that fans of rock music are thrilled by action or
times of intensity and violence. Which can be shown in a music video for a piece of
rock music, by making the video as fast paced as the music.
