COLLEGE OF BANKING AND FINANCIAL STUDIES DEPARTMENT OF UNDERGRADUATE PROGRAMME BACHELOR IN BUSINESS ADMINISTRATION GROUPWORK ASSIGNMENT Weightage: 30% Student Name & ST Number 1.Dunya Hamood Albreiki (ST09019) 2. Muadh Yahya Al Jahdhami (ST09348) 3. Abubaker Haider Abdullah (ST09222) 4. Nawaf Rasheed Al Yafei (ST09307) 5. Abdullah Al Salmi (ST09718) Semester 7 February - May 2021 Assignment Title Feasibility Study/ Business Plan Drive-in Cinemaparking Comment by Leena Barretto: Please change the name to Drive-in Cinema Introduction In reality, they are optimists, and they know that movies represent society. The cinemas are the reflectors from the outset which simulate events of culture. Films generate leisure, recreation and knowledge, education, and inspiring the secret facets of culture and the social prospects for millions of people. Parking Cinemas have their very own appeal; however, parking movies have earned a lot of attention in these modern times. Their individuality and adaptability have earned the reputation of this movement. It's a former investment that helps you enjoy films with others (Barrow et al., 2018). People could watch their favorite moments in a public movie. It's a perfect way for most people to entertain. In the comfort of their own house, nearly everyone loves to watch another movie and to relax. Since they are enjoyable, they achieve their unquestionable success. Description The type of service we come with is introducing cinema parking in Sultanate of Oman. Probably hundreds of vehicles used to reserve in an open area near the Crown Palaza hotel, a large screen many stories wide displayed which seemed to be the week's movie. Hotel workers gathered and served candy and food promotions of the day. A powerful outdoor conditioning machine runs full tilt to provide ventilation as people stayed in their cars to watch the display. It's an idea that the Transcontinental Sultanate of Oman is contemplating, and reactions have been positive. Due to the possibility of Covid19, cinemas around the world have been closed to avoid being virus dissemination hotspots (Ebuen, 2020). It provides a desirable situation in which Cinema parking is the best choice and facility to provide. Feasibility analysis a. Product/ Service durability The cinema car park facilities provide some outstanding amenities that require a fresh vision, a separate vision, and world-class technical excellence. It isn't easy to make creative choices for professionals unfamiliar with properties (Pauceanu, 2016). In this context, we pass over the most critical features to make marketing decisions from their consciousness. Comment by Leena Barretto: Not clear b. Product/service demand The product is profoundly in demand, particularly since the mindfulness about the destructive impact of the current situation of Covid19 plus people have been warned to avoid enclosed gathering in Sultanate of Oman. This Cinema parking will be the appropriate servic ...

1. COLLEGE OF BANKING AND FINANCIAL STUDIES
DEPARTMENT OF UNDERGRADUATE PROGRAMME
BACHELOR IN BUSINESS ADMINISTRATION
GROUPWORK ASSIGNMENT
Weightage: 30%
Student Name &
ST Number
1.Dunya Hamood Albreiki (ST09019)
2. Muadh Yahya Al Jahdhami (ST09348)
3. Abubaker Haider Abdullah (ST09222)
4. Nawaf Rasheed Al Yafei (ST09307)
5. Abdullah Al Salmi (ST09718)
Semester
7
February - May 2021
Assignment Title
Feasibility Study/ Business Plan
Drive-in Cinemaparking Comment by Leena Barretto: Please
change the name to Drive-in Cinema

2. Introduction
In reality, they are optimists, and they know that movies
represent society. The cinemas are the reflectors from the outset
which simulate events of culture. Films generate leisure,
recreation and knowledge, education, and inspiring the secret
facets of culture and the social prospects for millions of people.
Parking Cinemas have their very own appeal; however, parking
movies have earned a lot of attention in these modern times.
Their individuality and adaptability have earned the reputation
of this movement. It's a former investment that helps you enjoy
films with others (Barrow et al., 2018). People could watch
their favorite moments in a public movie. It's a perfect way for
most people to entertain. In the comfort of their own house,
nearly everyone loves to watch another movie and to relax.
Since they are enjoyable, they achieve their unquestionable
success.
Description
The type of service we come with is introducing cinema parking
in Sultanate of Oman. Probably hundreds of vehicles used to
reserve in an open area near the Crown Palaza hotel, a large
screen many stories wide displayed which seemed to be the
week's movie. Hotel workers gathered and served candy and
food promotions of the day. A powerful outdoor conditioning
machine runs full tilt to provide ventilation as people stayed in
their cars to watch the display. It's an idea that the
Transcontinental Sultanate of Oman is contemplating, and
reactions have been positive. Due to the possibility of Covid19,
cinemas around the world have been closed to avoid being virus
dissemination hotspots (Ebuen, 2020). It provides a desirable
situation in which Cinema parking is the best choice and facility
to provide.
Feasibility analysis
a. Product/ Service durability
The cinema car park facilities provide some outstanding
amenities that require a fresh vision, a separate vision, and
world-class technical excellence. It isn't easy to make creative

3. choices for professionals unfamiliar with properties (Pauceanu,
2016). In this context, we pass over the most critical features to
make marketing decisions from their consciousness.
Comment by Leena Barretto: Not clear
b. Product/service demand
The product is profoundly in demand, particularly since the
mindfulness about the destructive impact of the current
situation of Covid19 plus people have been warned to avoid
enclosed gathering in Sultanate of Oman. This Cinema parking
will be the appropriate service to give people because it's
spacious and held outside (Pauceanu, 2016). People are
increasingly using this service in their day-by-day utilization
and replacing other entertainment forms through that approach.
Comment by Leena Barretto: COVID situation?
Industry Feasibility
a. Industry attractiveness Comment by Leena Barretto:
Talk about your idea not general ideas
Industry potential profitability of a business is attractiveness.
Companies vary in their ultimate appeal. The three best
variables are significant. Companies younger than old are early
in their life cycles, rather than concentrating, and are split more
available to potential entrants than companies with reverse
characteristics. You may also select an essentially lucrative
industry, ensuring that new entrants will join the organization
and battle properly. Certain high limits represent some firms by
segment or the proximity of many leading competitors, which
effectively preclude possible new entrants. Also essential are
various elements. For example, the amount of environmental
and business trends in favor of rather than toward companies
that lead to well-being for firms and their potential to create
new targets or niche markets is essential (Pauceanu, 2016).
Cinema parking would be the best alternative in a place such as
the Sultanate of Oman.
b. Target market
The enterprise's real intrigue and target demand for the goods or

4. services are assessed as feasible for the industry/target market.
There is a remarkable difference between the sector and the
target market of an association, which needs to be understood.
A branch is a community of companies, such as the VOX
Cinema or informal groups that produce a comparable object.
The objective market is the limited portion of the enterprise it
follows or has to sell. Many businesses and probably modern
enterprises typically don't want to help the whole sector.
Instead, they pick a specific target group and aim to help the
consumer gathering in particular. We will try to use price
penetration strategies for our cinema parking business since
most of our clients vary from youths to adults, enabling us to
operate appropriately, meeting our client's needs (Oman Setini
& Caisar Darma, 2020, p. 405). We should recognize and listen
to our client's desires and markets efficiently and constructively
to be competitive in our business.
Market analysis
Market research is an evaluation of a market's theoretical and
practical characteristics. It investigates the overall market size,
both quantity and value, the different consumer groups and
purchasing habits, the competitiveness, and the employment
market regarding product differentiation and legislation (John,
2018, p. 52). The market research part of cinema parking goals
would help demonstrate to customers that we know the market
and that the market is broad enough to create a profitable
business. In our case, we will employ segmentation and
demographics as part of our approach to the market.
i. Segmentation and demographics
The approach to determining market size would be determined
by the type of company you are marketing to customers. In our
case, it is selling the idea and service of cinema parking to the
people of Sultanate of Oman. For instance, if you have a
business idea, we can take a strategic view and try to determine
the demand surrounding the cinema parking in that place. Since
we are designing an effective plan for cinema parking, we must

5. conduct a nationwide market analysis (John, 2018, p. 53).
Depending on the size of the market, we may want to split it
into various parts. It is particularly important if you or your
rivals concentrate on a few segments.
Volume & Value
When determining a market scale, two considerations must be
considered: existing and potential buyers and the market's
valuation. It is critical to examine all statistics completely
differently; think of the following explanation to explain why.
They assume that we choose to open a cinema parking from
either center Y or center X. While center X is more aggressive
(10 rivals vs. two in center Y). It has a smaller demand
(business value of $80m vs. $100 in center Y); it is also a more
open market with 1,000 prospective customers compared center
Y, which has only two prospective consumers. As shown below
in the diagram
Center
Y
X
Market Value
30M OMR
15M OMR
Potential Customers
Two big firms
One thousand Small firms
Competition
Two Competitors
Ten Competitors
Potential customer
The description of a potential customer can vary depending on
the nature of the company. For example, in our case, we are
creating cinema parking offering watching services in terms of

6. movies; our competition will include any of the same businesses
within our radius. As in the preceding case, most companies are
more likely to have only one responsible person for buying the
services or products from, so the complexity of such
establishments is unimportant when determining the number of
possible buyers (John, 2018, p. 55). We can, however, consider
it when choosing the overall market worth.
Market value
It is much more challenging to quantify the business demand
than to calculate the number of possible clients. The first thing
to do is verify whether the number is released either by a
company or a government agency (John, 2018, pp. 52-60). At
least an amount is expected to be seen at a state level. If not,
you should order or attempt to forecast market analysis
accordingly.
Methods for building an estimate
In our cinema parking business, estimates can be created using
two methods: the top-down approach or the bottom-up
approach. The bottom-up method entails beginning with unitary
principles and working your way up to a global number—the
number of future customers multiplied by the total contract size
in our case. Using our office supplies example, assess the value
of the 'desk' section. To determine the desks area scale, we will
first consider the size of the enterprises in our distribution
network (Kohne, 2019, p. 85). We will then attempt to predict
the park's renewal rate to calculate the number of annual
purchases. Finally, we will multiply the approximate profit
margin by an average price multiplied by the annual number of
transactions.
In this case, we should be able to find the majority of the
material for free. Global figures will provide you with details
on the number and scale of companies in your deployment field.
The consultant ought to be able to tell you how long a desk
would last. One can check the prices of desks at different
department stores in your city. As a side note, it is still a
brilliant idea to request industry details from your rivals

7. (Kohne, 2019, p. 86). Let's take a look at the top-down solution
now that we've covered the bottom-up approach.
Beginning with a piece of knowledge into process systems and
reducing it pro-rata is the top-down solution. In our case, we
will start with the cinema parking industry's size, among other
expenses. When estimating ourselves, it is still a brilliant idea
to test that both bottom-up and top-down methods and analyze
the performance. If the numbers are so far apart, we can most
likely omit something or used the incorrect proxy (Kohne, 2019,
pp. 85-96). After estimating the market's size, we must
demonstrate to the consumer which component(s) of the market
we consider to be our core demographic.
Competitive analysis
A competition analysis paradigm is a model that can be used to
influence better how we do competitor study. It would help us
focus on relevant details by including a framework to direct our
business research in the Sultanate of Oman. For strategic
research in marketing, we can use a variety of structures (Bruijl,
2018). But how do you know which one is best for you? If
you're a digital marketing company looking to learn about a
potential client's rivals, the requirements might vary from those
of an in-house sales manager, for instance. For our case, we
would make use of Porter's Five Forces framework.
i. The five Porter's forces Comment by Leena Barretto: If
you mention this, then you must explain this in regard to your
idea
It is a method for evaluating the dynamic market forces in a
given sector or market segment. It would help us evaluate an
industry or competition based on five factors: potential entrants,
customers, manufacturers, alternatives, and existing competitors
(Bruijl, 2018). However, according to Michael Porter's model,
these are the main factors influencing how much rivalry a
company faces in a market. Below is a simple illustration of the
framework.
This approach would help evaluate our competitive business

8. framework. Examining the five powers, for example, will give
insight into how appealing it is to reach a new industry. It is
helpful to debate whether to broaden our services portfolio to
attract new consumers (Bruijl, 2018). Content marketing
strategy using Porter's Five Forces will also offer information to
help you shape your approach to your corporation's competitive
environment. For example, if the threat of alternatives is severe,
you could try to minimize the robust market by focusing on
creating brand loyalty with your consumers.
Organizational Feasibility
a. Management prowess
The organization should determine its management team's skills
in areas of concern and efficiency. In our idea, at least we
would try and figure out the necessary expertise that we may
need in our establishment (Hill, 2015, p. 295). Typical
management skills assessments include evaluating
entrepreneurs' enthusiasm for the company concept, competence
in the industry, education, and technical experience. In their
appraisal of these fields, the founders should be frank.
b. Resource sufficiency
Resource sufficiency concerns nonfinancial capital that the
business requires to make adequate progress and seeks to
determine whether an entrepreneur has sufficient resources. Six
to twelve categories of essential nonfinancial resources should
critically include the availability of office facili ties, the
productivity of the workforce, the option of intellectual
property rights (where relevant), the desire of high-quality
workers to join the firm, and the potential of establishing
beneficial strategic relationships (Abdurakhimova, 2019, pp.
13-17). If the review indicates that vital services are missing,
the project will not be feasible as expected at present. In the
case of our cinema parking, most of the materials for starting
we already have them.
Monetary Feasibility
a. Monetary performance of the similar business
The monetary progress of a comparable business entity that we

9. choose is VOX Cinema counts for Oman, with more than 80
luxury cinema screens, increasing by more than 150% by 2020.
World-Class Cinema Experiences in Muscat City Center and
Qurum City Center As new VOX Cinema venues in Oman, Palm
Mall and Oman Mall confirmed that they were. Majid Al
Futtaim Cinemas has reaffirmed his dedication in Oman by
presenting details about its ambitious pipeline of growth, the
cinema-based division of Majid Al Futtaim, the leading retail,
industrial and leisure leader in the Middle East and North
Africa. VOX Cinemas' screen counts will increase by 150% by
2020 in Oman, which will promote the lance of the three new
VOX film locations in the Sultanate while continuously
promoting the production of existing VOX locations at the
Muscat and Qurum City (Centre Setini & Caisar Darma, 2020).
The film leader has seen remarkable industry success since the
VOX Cinemas opened in Oman in 2014, with City Center
Muscat and the City Center Qurum now networking the top
cinema entries in Oman.
b. Overall financial attractiveness of the proposed venture
The finance role is under pressure to increase its value
contribution to the enterprise, provide content, and retain
adequate controls to meet its ever compliance standards. We
collaborate collaboratively with CFOs, Distributors, and
Financial officers to offer new perspectives, unbiased guidance
and help improve and transform their finance activities to
address their companies' evolving needs. To make sound
financial decisions, you must have reliable facts. To obtain it,
the financial mechanism, approach, structure, and IT processes
must all work together and provide successful outcomes as
needed (Hill, 2015, p. 296). A sweeping generalization of the
Accounting Rate Of return approach of calculating return on
investment is demonstrated to provide such a well enough and
helpful metric for all cash flow series that can be considered to
be related to an investment initiative. Keep the highlighted part
but make it shorted and related to our idea
Breakdown of the products and services

10. Not every product/service offer would appeal to all consumers'
preferences, desires, or needs. Since different consumer
audiences have other requirements, other offerings would be
more suitable (Hill, 2015, p. 297). Knowing the customer's
performance metrics (Customer Value) is essential for
developing your market offers. The more consistently we will
comply with the customer's definition of success, the more the
client will appreciate your service and the easier it will be to
transact with them.
Marketing plan and sales strategy
If we hit our target demographic is a marketing tactic, and how
we turn it to consumers is a sales strategy. A marketing pl an
maps out how we can identify our critical messaging to develop
trust in the brand and connect with potential consumers.
Inverse, a sales approach explains how we could market our
cinema parking in the Sultanate of Oman to the target
demographic and get the consumers. Marketing and distribution
are integral components of our consumer experience – from
sensitivity to acquisition. Teams should associate themselves
with these two methods, which implies all the points of
convergence and divergence. Marketing and distribution
campaigns work together to bind and expand the company with
clients. (Hill, 2015, p. 298)
Requesting for funding
a. Commercial Summary
A commercial overview is only mandatory when a subsidy
proposal is being produced as a separate paper. For instance, we
will include the name and purpose of our business venture,
venue, founders, pro (Lancaster & Thabane, 2019). duct or
provision sold, target markets, etc., ought to be provided. In a
situation of existing businesses, previous milestones may be
illustrated.
b. Amount Required
The sum available portion provides a rough estimate of the
overall funds needed at the moment and whether the
organization expects to collect money again in the immediate

11. future. It may state whether the corporation is seeking an
acquisition in return for a stake in the company and
management leadership. Future criteria must be determined after
current capital and revenue networks, if any, have been
considered. Companies typically predict their needs five years
in advance to arrive at a number (Lancaster & Thabane, 2019).
The sum usually is negotiable; businesses can use company
ownership, marketable securities, or inflation rates to achieve
the same result.
c. Future Strategies
The proposals section provides details of how the money, if
any, will be invested. Funding may be required for working
capital, territorial extension, recruiting campaigns, machinery
construction or structures, advertisement, and other purposes.
There may be some secret factors involved, and it is cr itical to
also include possible outcomes that may impact the expense of
the items listed above (Lancaster & Thabane, 2019). They may
be related to the expected rise in property prices, strengthening
government influence, the enforcement of tariffs, and so on.
d. Financial Statistics
The economic details segment is only needed when creating a
subsidy appeal as a separate paper. If a business model is also
being prepared, all details will be protected in the proposal's
company's financial column. Financial evidence covers
statistical data such as income returns, debt default history, and
so on (Lancaster & Thabane, 2019). Forecasts for future
requirements are also included. Any events that could affect the
corporation's aptitude to repay debts or generate assured
outcomes, such as restructuring, restructuring, or unions and
achievements, must be listed here.
e. Terms
The conditions section describes how the corporation intends to
repay a credit or supply goals and objectives to customers. It is
crucial to offer creditors a possible exit strategy from the firm,
including capital releases or IPO arrangements (Lancaster &
Thabane, 2019). The method is crucial from the investor's

12. viewpoint because it helps them reduce risk while optimizing
benefit.
Make all the points in one paragraph and maximum 300 words
paragraph
Conclusion
In summary, this technique helps a team determine if conditions
have been achieved to drive a project forward. Criteria are
developed and monitored over time to justify a decision. To
decide whether these requirements can be either "go" or "not
go," you will build criteria for each portion of the viability
study using this evaluation to finish the whole design's
feasibility. Some of the important competitive analysis
techniques include Porter's Five Powers to evaluate the dynamic
market forces in a given sector or market segment. In brief, the
study helps the management team to "go" to current
nonfinancial capital if the expected financial perspective is
valuable and decide on the business and sector. If you follow
sufficient "go" requirements, you will likely establish your
strategy as a business plan.
· the business is an innovated idea so please mention that it’s a
new idea in introduction and conclusion.
· For each point talk about our project not in general.
· In every word that has cinema parking change it to drive in
cenima
The business idea of Drive-in Cinema is good
Points to consider:
1. Please check the assignment for annotations (remarks).
3. You need to follow the format given in the assignment.
4.. There are lots of irrelevant information given which
confuses the reader.
5. You have not clearly shown how you will set up this business
7. There are intext references – but some of them are not in
correct context.

13. References.
Abdurakhimova, M. (2019). Importance of the effective use of
the land in a market economy. JOURNAL OF AGRO-
PROCESSING, 5(1), 13-17. https://doi.org/10.26739/2181-
9904-2019-5-3
Barrow, C., Barrow, P., & Brown, R. (2018). The business plan
workbook: A step-by-step guide to creating and developing a
successful business. Kogan Page Publishers.
Bruijl, G. H. (2018). The relevance of Porter's Five Forces in
today's innovative and changing business environment. SSRN
Electronic Journal. https://doi.org/10.2139/ssrn.3192207
Ebuen.Y. (2020, May 10). Should Oman bring back the open-
air, drive-in cinema? Oman Observer. Retrieved March 21,
2021, from https://www.omanobserver.om/open-air-cinema/

14. Hill, I. (2015). Business planning and start-up — Launch. Start-
Up, 295-312. https://doi.org/10.1007/978-1-137-42584-3_12
John, G. (2018). The feasibility study. Systems Analysis in
Business, 52-60. https://doi.org/10.4324/9781315123806-3
Kohne, A. (2019). Market cultivation strategy. Business
Development, 85-96. https://doi.org/10.1007/978-3-658-24726-
3_6
Lancaster, G. A., & Thabane, L. (2019). Guidelines for
reporting non-randomized pilot and feasibility studies. Pilot and
Feasibility Studies, 5(1). https://doi.org/10.1186/s40814-019-
0499-1
Landwehr, J. R. (2019). Analysis of variance. Handbook of
Market Research, 1-33. https://doi.org/10.1007/978-3-319-
05542-8_16-2
Pauceanu, A. M. (2016). Business feasibility
study. Entrepreneurship in the Gulf Cooperation Council, 49-
78. https://doi.org/10.1016/b978-0-12-811288-5.00003-8
Setini, M., & Caisar Darma, D. (2020). Towards market share:
Segmentation, target, and market position. International
Business Management, 13(9), 405-
414. https://doi.org/10.36478/ibm.2019.405.414
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