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Corporate Social Responsibility

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  • Human race is at risk from the danger of climate changeEconomic growth will soon come up against the limits of resource availability.
  • The business for the whole humanbeing.
  • since the early 1990s, Nike has faced scrutiny for its labour practices. It was blamed of making its products  in developing countries which have very cheap labor and lack of human rights appeal . In doing this it has made greater margins on the cost of mere cents to its workers.
  • They’re fashionable and worn by almost everybody, but very few people are aware of what goes into making a pair of blue jeans. The environmental impacts on China’s Pearl River Delta are severe, as blue dye from factories and manufacturers gets pumped into the nearby river.
  • Xintang Guangdong China
  • They’re fashionable and worn by almost everybody, but very few people are aware of what goes into making a pair of blue jeans. The environmental impacts on China’s Pearl River Delta are severe, as blue dye from factories and manufacturers gets pumped into the nearby river.
  • sustainable development is development that takes the impact on the environment into account and tries to minimize environmental damage.
  • Http://www.ic.gc.ca/eic/site/csr-rse.nsf/eng/rs00583.htmlInternational Organization of standardizationISO 9000 quality management systemsISO 26000 Guidance on social responsibility
  • One of the earliest mentions of the term "NGO" was in 1945 when the UN was created. The UN introduced the term "NGO" to distinguish between the participation of international private organizations and intergovernmental specialized agencies.
  • http://www.sinclair.edu/organizations/daymunc/pub/daymunc/2004ngolist.htm
  • (CEGN) is a membership group of private, community, public and corporate foundations, and government and corporate funding programs that give grants in support of the Canadian environment.
  • #8.csr

    1. 1. L/O/G/OCNC 2011 Fall MKT 152 Corporate Social Responsibility & Sustainable Development
    2. 2. Average: C01-10 / 15 C02- 10.9/151098765 C014 C023210 <7 8 9 10 11 12 13 14-15
    3. 3. Contents 1 Corporate Social Responsibility 2 “High Cost of Low Price” 3 Best Practice & Sustainable Development 4 Non-Governmental Organization www.themegallery.comCNC 2011 Fall
    4. 4. 1 Corporate Social ResponsibilityCNC 2011 Fallwww.themegallery.com
    5. 5. Concept of Corporate Social Responsibility • CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business is a form of corporate self-regulation integrated into a business model. The goal is to embrace responsibility for the companys actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakehol ders and all other members of the public sphere. - WikipediaCNC 2011 Fallwww.themegallery.com
    6. 6. Social Responsibility in marketing www.themegallery.comCNC 2011 Fall
    7. 7. Triple Bottom Line www.themegallery.comCNC 2011 Fall Source: http://en.wikipedia.org/wiki/Portal:Sustainable_development
    8. 8. Triple Bottom Line • "Profit" is the economic value created. • "People” pertains to fair and beneficial business practices toward labour and the community and region in which a corporation conducts its business. • "Planet" refers to sustainable environmental practices. Benefiting the natural order as much as possible or at the least do no harm and curtail environmental impact. www.themegallery.com http://en.wikipedia.org/wiki/Triple_bottom_line#DefinitionCNC 2011 Fall
    9. 9. Triple Bottom Line www.themegallery.comCNC 2011 Fall Source: http://en.wikipedia.org/wiki/Portal:Sustainable_development
    10. 10. Why do the corporate need to take social responsibility? Externalizationwww.themegallery.com
    11. 11. 2 “High Cost of Low Price”  Behind the Fame - Human Trafficking  Behind the Growth – Global Warming & Pollution Crisis www.themegallery.comCNC 2011 Fall
    12. 12. Behind the Fame Sweat Shop/Human Trafficking www.themegallery.comCNC 2011 Fall
    13. 13. Child Labor www.themegallery.com http://www.google.com/imgresCNC 2011 Fall
    14. 14. Cost Analysis of a $40 Retail Sweatshirt www.themegallery.comCNC 2011 Fall http://images.google.ca/imgres?imgurl=http://cbae.nmsu.edu/~
    15. 15. Behind the Fame 0:45-5:11 China Blue 10:35-12:45, 50www.themegallery.com
    16. 16. Behind the Growth –  Global Warming  Pollution Crisis www.themegallery.comCNC 2011 Fall
    17. 17. Global Warming Al Gore - An Inconvenient Truth 2:16-4:24 www.themegallery.comCNC 2011 Fall
    18. 18. Beijing, Beijing… http://autobizz.com.my/forum/forum/travel/ www.themegallery.comCNC 2011 Fall
    19. 19. Air Pollution www.themegallery.comCNC 2011 Fall Source: http://www.eedu.org.cn/news/envir/homenews/200712/18901.html
    20. 20. Jeans, jeans… http://blogs.stlawu.edu/chewculturalstudies/2011/03/06/group-semiotic-analysis-of-artifact-blue-jeans/ www.themegallery.comCNC 2011 Fall http://theessentialist.blogspot.com/2009/09/killer-jeans-ad-campaign-2009-not-hot.html
    21. 21. Video VIDEO CASE Jeans Catwalk Show www.themegallery.comCNC 2011 Fall
    22. 22. Proud or not www.themegallery.com Source: http://finance.ifeng.com/news/pic/detail_2011_01/12/4235318_14.shtmlCNC 2011 Fall
    23. 23. This boy is working with his parents at a small jeans workshop in Dadun Village in Xintang. He earns 0.15 yuan for snipping loose thread ends off one pair of jeans; in one day he can do about 200 pairs. http://www.greenpeace.org/eastasia/news/stories/toxics/2010/textile-pollution-xintang-gurao/ www.themegallery.comCNC 2011 Fall
    24. 24. www.themegallery.comCNC 2011 Fall Source: http://www.greenpeace.org
    25. 25. Workers at a jeans factory must search through wastewater every morning to scoop out the stones, which are washed with the fabric in industrial washing machines to make stonewash denim. http://www.greenpeace.org/eastasia/news/stories/toxics/2010/textile-pollution-xintang-gurao/www.themegallery.com
    26. 26. http://www.greenpeace.org/eastasia/news/stories/toxics/2010/textile-pollution-xintang-gurao/ www.themegallery.comCNC 2011 Fall
    27. 27. Video VIDEO CASE Dirty Secrets Behind Jeans Jeans Waste Pollution in Arica “The jeans are fashionable and worn by almost everybody, but very few people are aware of what goes into making a pair of blue jeans. The environmental impacts on China’s Pearl River Delta are severe, as blue dye from factories and manufacturers gets pumped into the nearby river.” http://www.chrisd.ca/blog/23143/blue-jeans-water-dye-china-manufacturing-industry-pearl-river-delta-pollution-video/ www.themegallery.comCNC 2011 Fall
    28. 28. Water Pollution http://www.eedu.org.cn/news/envir/homenews/200712/18901.html www.themegallery.comCNC 2011 Fall http://www.flickr.com/photos/36502129@N00/354039615/sizes/m/in/photostream/
    29. 29. High Tech, High Toxic… www.themegallery.comCNC 2011 Fall
    30. 30. http://blogs.indium.com/blog/china-smt-blog/quothigh-tech-highly-toxicquot www.themegallery.comCNC 2011 Fall
    31. 31. 3 Best Practice & Sustainable Development www.themegallery.comCNC 2011 Fall
    32. 32. CSR Best Practices • BC Hydro • HP • Starbucks • UBC • RBC • Forest Products Association of Canada • Green House Gas Protocol www.themegallery.comCNC 2011 Fall
    33. 33. CSR Best Practices-BC Hydro October is Power Smart Month www.themegallery.comCNC 2011 Fall
    34. 34. Best Practices-HP HP Ink Package-Recycling Mail back Envelop www.themegallery.comCNC 2011 Fall
    35. 35. CSR Best Practices-Starbucks Starbucks: Serving more than coffee Starbucks green programs Starbucks green planetCNC 2011 Fallwww.themegallery.com
    36. 36. University of British ColumbiaCNC 2011 Fallwww.themegallery.com http://www.sustain.ubc.ca/campus-sustainability/greening-the-campus
    37. 37. CNC 2011 Fallwww.themegallery.com http://www.sustain.ubc.ca/campus- sustainability/greening-the-campus/ubc-waste-free
    38. 38. Online Green House Gas Calculation ToolsCNC 2011 Fallwww.themegallery.com
    39. 39. Concept of Sustainable Development • “Sustainable development is a pattern of resources use, that aims to meet human needs while preserving the environment so that these needs can be met not only in the present, but also for generations to come.” - Brundtland Commission ,1987 • “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.“ -World Commission on Environment & Development www.themegallery.comCNC 2011 Fall
    40. 40. ISO New Standards on CSR • ISO SR26000 – Launched on November 1,2010 - A voluntary guidance standard focused on seven principles of social responsibility : Accountability, Transparency, Ethical behaviour, Stakeholder interests, Rule of law, International norms of behaviour, Human rights. • The Government of Canada strongly encourages Canadian companies and other organizations to align their operations and practices with the guidance provided in it.CNC 2011 Fallwww.themegallery.com
    41. 41. 4 Non-Governmental Organization www.themegallery.comCNC 2011 Fall
    42. 42. NGO Definition • Non-governmental organization, or NGO, defined by the World Bank as "private organizations that pursue activities to relieve suffering, promote the interests of the poor, protect the environment, provide basic social services, or undertake community development" • Internationally operating NGOs is estimated at 40,000. Source:http://en.wikipedia.org/wiki/Non-governmental_organization www.themegallery.comCNC 2011 Fall
    43. 43. Why NGO  Social ills needed to be addressed other than by the state  NGOs emerge to deliver the programs and processes • To respond to new emerging public policy issues. E.g. Climate changes, GMOs • To offer a public way of engaging in dialogue with powerful stakeholders • To act as a channel of public opinion • Source. Theory_FinanceessentialIrish_theory-engo-govt- industry.pdf www.themegallery.comCNC 2011 Fall 11/23/20 43
    44. 44. Financing - Foundations  Over 100,000 US private foundations generate more than $US 60 billion per year spread over a large array of environmental and social initiatives.  Foundations are a major funding source of forest initiatives in Canada  There is increasing inter-foundation collaboration as environmental and social problems become global  Relationship between governments and foundations are complex and increasingly important  Foundations have identified climate change has a major environmental concern www.themegallery.comCNC 2011 Fall
    45. 45. NGOs www.themegallery.comCNC 2011 Fall
    46. 46. Canadian Environmental Grantmakers Networkwww.themegallery.com http://www.cegn.org
    47. 47. Foundation Directory Online www.themegallery.comCNC 2011 Fall https://secure1.foundationcenter.org
    48. 48. L/O/G/OCNC 2011 Fall “Conserving is not about BC, it is about the planet… The fact that we have a lot of resources should motivate us to conserve them, and to be an example for others.” -Steve Nash www.themegallery.com CNC 2011 Fall
    49. 49. www.themegallery.com http://k2adnauseam.blogspot.com/
    50. 50. Readings posted on Moodle: • The 2010 Global Thought Leader survey on Sustainability • Starbucks™ Shared Planet™ - Global Responsibility Report 2009 More Videos: • Export Pollution http://www.nytimes.com/interactive/2007/12/21/world/asia/choki ng_on_growth_9.html#story3 • China Blue http://www.youtube.com/watch?v=MVWZSZJBkMcwww.themegallery.com
    51. 51. Midterm Exam • 10% of final grade • 80 Multiple Choice Questions • 90 Minutes • One letter size study buddy is acceptedwww.themegallery.com