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© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow Elizabeth Marsh @digitalsanity#IntranetNow
Digital Workforce 101
Elizabeth Marsh - Digital Work Research
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
90% of new jobs require digital skills
EUCommissioner for the Digital Economy 2018
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
38
35
33
39
28
42
36
14
25
42 41
19
26 25
44
8
35
only 31% of people in OECD countries have
more than basic digital skills
OECD 2016
% of population with
more than basic
digital skills
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
48% of UK organisations are not giving employees
time to develop their digital skills
Vodafone Institute 2019
5 12 16 48 19
>5 hours per week Up to 5 hours per week Up to 1 hour per week No time Don't know
Time my employer gives me to develop my digital skills
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
What do we mean when we talk about digital
literacy in the workplace?
Image source: Creative Commons Licensed Flickr photos by Mike Coghlin, Google Umbono Workplace, Matthew Hurst.
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Digital literacy in the workplace is the awareness, mind-set and ability
of individuals
awareness of
the tools,
options,
opportunities,
risks etc.
a positive and
receptive attitude
towards digital as
an integral aspect
of work
the skills to use
the digital
workplace
competently
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Digital literacy in the workplace is the awareness, mind-set and ability
of individuals to confidently use digital workplace tools responsibly and
effectively
to be confident as
well as competent
using the tools
appropriately and
keeping oneself and
the organisation safe
making good use of the
tools to do one’s job
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Digital literacy in the workplace is the awareness, mind-set and ability
of individuals to confidently use digital workplace tools responsibly and
effectively in order to solve problems, be productive, support well-
being and thrive at work
get lots done!
look after
oneself and
maintain
boundaries
not just survive
but thrive in the
digital world of
work
come up with
solutions to
day-to-day or
novel problems
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Digital literacy in the workplace is the awareness, mind-set and ability
of individuals to confidently use digital workplace tools responsibly and
effectively in order to solve problems, be productive, support well-
being and thrive at work by processing and applying information and
data, creating content, connecting and collaborating with other
people, and reflecting on and adapting one’s digital practices over
time.
see the Digital
Workplace Skills
Framework!
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Using
the digital
workplace
Process
and apply
Create and
connect
Think and
adapt
The Digital
Workplace
Skills
Framework
bit.ly/2FzqeDT
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Safeguard
Establish
Optimise
Innovate
Using
the digital
workplace
Process
and apply
Create and
connect
Think and
adapt
The Digital
Workplace
Skills
Framework
bit.ly/2FzqeDT
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Safeguard
Establish
Optimise
Innovate
Evaluate
Access
Assimilate
Apply
Using
the digital
workplace
Process
and apply
Create and
connect
Think and
adapt
The Digital
Workplace
Skills
Framework
bit.ly/2FzqeDT
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Communicate
Safeguard
Establish
Optimise
Innovate
Evaluate
Access
Assimilate
Apply
Create
Relate
Collaborate
Using
the digital
workplace
Process
and apply
Create and
connect
Think and
adapt
The Digital
Workplace
Skills
Framework
bit.ly/2FzqeDT
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Communicate
Safeguard
Establish
Optimise
Innovate
Evaluate
Access
Assimilate
Apply
Flex
Attend
Learn
Adapt
Create
Relate
Collaborate
Using
the digital
workplace
Process
and apply
Create and
connect
Think and
adapt
The Digital
Workplace
Skills
Framework
bit.ly/2FzqeDT
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Digitally literate employees more likely to
adopt digital workplace tools
E Marsh, International Journal of Digital Literacy & Competence 2018
(My one geeky
slide!)
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow
Take a holistic approach to digital skills!
Online &
classroom
training
Qualification
e.g. Digital
Driving License
Resource area
e.g. Digital
Academy
Digital
leadership
boot-camp
Online
communities
Gamification
e.g. badges,
leaderboards
External speaker
series e.g.
DigiTalks
Drop-in sessions
e.g. Digital Cafés
Assessment
e.g. digital
diagnostic
Recruiting for
digital skills
Digital
champions e.g.
Digital Friends
Virtual reality
learning
environment
© Digital Work Research 2019
Elizabeth Marsh @digitalsanity#IntranetNow Elizabeth Marsh @digitalsanity#IntranetNow
Help people thrive in the
digital world of work!
bit.ly/2FzqeDT

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Digital workforce 101 — Elizabeth Marsh

  • 1. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Elizabeth Marsh @digitalsanity#IntranetNow Digital Workforce 101 Elizabeth Marsh - Digital Work Research
  • 2. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow 90% of new jobs require digital skills EUCommissioner for the Digital Economy 2018
  • 3. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow 38 35 33 39 28 42 36 14 25 42 41 19 26 25 44 8 35 only 31% of people in OECD countries have more than basic digital skills OECD 2016 % of population with more than basic digital skills
  • 4. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow 48% of UK organisations are not giving employees time to develop their digital skills Vodafone Institute 2019 5 12 16 48 19 >5 hours per week Up to 5 hours per week Up to 1 hour per week No time Don't know Time my employer gives me to develop my digital skills
  • 5. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow What do we mean when we talk about digital literacy in the workplace? Image source: Creative Commons Licensed Flickr photos by Mike Coghlin, Google Umbono Workplace, Matthew Hurst.
  • 6. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Digital literacy in the workplace is the awareness, mind-set and ability of individuals awareness of the tools, options, opportunities, risks etc. a positive and receptive attitude towards digital as an integral aspect of work the skills to use the digital workplace competently
  • 7. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Digital literacy in the workplace is the awareness, mind-set and ability of individuals to confidently use digital workplace tools responsibly and effectively to be confident as well as competent using the tools appropriately and keeping oneself and the organisation safe making good use of the tools to do one’s job
  • 8. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Digital literacy in the workplace is the awareness, mind-set and ability of individuals to confidently use digital workplace tools responsibly and effectively in order to solve problems, be productive, support well- being and thrive at work get lots done! look after oneself and maintain boundaries not just survive but thrive in the digital world of work come up with solutions to day-to-day or novel problems
  • 9. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Digital literacy in the workplace is the awareness, mind-set and ability of individuals to confidently use digital workplace tools responsibly and effectively in order to solve problems, be productive, support well- being and thrive at work by processing and applying information and data, creating content, connecting and collaborating with other people, and reflecting on and adapting one’s digital practices over time. see the Digital Workplace Skills Framework!
  • 10. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Using the digital workplace Process and apply Create and connect Think and adapt The Digital Workplace Skills Framework bit.ly/2FzqeDT
  • 11. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Safeguard Establish Optimise Innovate Using the digital workplace Process and apply Create and connect Think and adapt The Digital Workplace Skills Framework bit.ly/2FzqeDT
  • 12. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Safeguard Establish Optimise Innovate Evaluate Access Assimilate Apply Using the digital workplace Process and apply Create and connect Think and adapt The Digital Workplace Skills Framework bit.ly/2FzqeDT
  • 13. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Communicate Safeguard Establish Optimise Innovate Evaluate Access Assimilate Apply Create Relate Collaborate Using the digital workplace Process and apply Create and connect Think and adapt The Digital Workplace Skills Framework bit.ly/2FzqeDT
  • 14. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Communicate Safeguard Establish Optimise Innovate Evaluate Access Assimilate Apply Flex Attend Learn Adapt Create Relate Collaborate Using the digital workplace Process and apply Create and connect Think and adapt The Digital Workplace Skills Framework bit.ly/2FzqeDT
  • 15. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Digitally literate employees more likely to adopt digital workplace tools E Marsh, International Journal of Digital Literacy & Competence 2018 (My one geeky slide!)
  • 16. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Take a holistic approach to digital skills! Online & classroom training Qualification e.g. Digital Driving License Resource area e.g. Digital Academy Digital leadership boot-camp Online communities Gamification e.g. badges, leaderboards External speaker series e.g. DigiTalks Drop-in sessions e.g. Digital Cafés Assessment e.g. digital diagnostic Recruiting for digital skills Digital champions e.g. Digital Friends Virtual reality learning environment
  • 17. © Digital Work Research 2019 Elizabeth Marsh @digitalsanity#IntranetNow Elizabeth Marsh @digitalsanity#IntranetNow Help people thrive in the digital world of work! bit.ly/2FzqeDT

Editor's Notes

  1. Welcome to Digital Workforce 101! My name’s Elizabeth Marsh and I’m an independent researcher and consultant. I’ve been working in the digital workplace industry for over 15 years wearing a range of different hats. I’d like to paint a picture for you about the state of digital literacy inside of our organisations… and share a framework to help you improve the digital readiness of your workforce.
  2. No surprises… digital skills are becoming more and more important for work, right through from the C-Suite to the frontline or the organisation. Research has shown that 90% of new jobs require digital skills - and that’s right now, even before we start to talk about AI and automation.
  3. Yet OECD research a few years back found that, on average, only 31% of people in OECD Europe countries have more than basic digital skills. (And by the way, the same study found that just 5.4% are considered as having a high level of proficiency at working in a digital environment).
  4. Yet multiple studies have highlighted the paucity of any digital skills training provision inside organisation. In fact 48% of UK organisations don’t given employees any time AT ALL to develop digital skills.
  5. So, what do we mean when we talk about workplace digital skills or literacy? “Digital literacy is the awareness, mind-set and ability of individuals…”
  6. “Digital literacy is the awareness, mind-set and ability of individuals to confidently use digital workplace tools responsibly and effectively…”
  7. “Digital literacy is the awareness, mind-set and ability of individuals to confidently use digital workplace tools responsibly and effectively in order to solve problems, be productive, support well-being and thrive at work…”
  8. “Digital literacy is the awareness, mind-set and ability of individuals to confidently use digital workplace tools responsibly and effectively in order to solve problems, be productive, support well-being and thrive at work by processing and applying information and data, creating content, connecting and collaborating with other people, and reflecting on and adapting one’s digital practices over time.”
  9. Based on my industry and academic work in this area I reviewed digital literacy models from other contexts and by applying a digital workplace lens came up with The Digital Workplace Skills Framework. It has four areas…
  10. Using the digital workplace… This area involves a range of skills from basic abilities to use tools and devices, safeguard both the company and oneself, optimize one’s digital work environment, and finally, to innovate using digital tools and resources to come up with novel ideas, solutions, and ways of working.
  11. Processing and applying information… Knowing how to identify appropriate resources, evaluate and assimilate them, and apply information to perform tasks and solve problems represents a core set of skills in technology-rich work environments. Information literate employees are an asset to the organisation.
  12. Creating content and connecting with people… To thrive in the digital workplace employees need a range of skills to create content, communicate with colleagues and clients, share knowledge, network and collaborate around projects and tasks. This involves managing one’s digital identity and building relationships online.
  13. Thinking about and adapting one’s digital practices This area involves a range of skills that equip workers to thrive in digital work environments. They include managing cognitive load, becoming skillful at virtual working, optimizing work-life blend, continuously learning, and reflecting on and adapting one’s digital practices.
  14. My one geeky slide! There’s growing evidence that a digitally literate workforce is more productive, engaged, has better wellbeing, and enables digital transformation and dexterity. And importantly for us as digital workplace folk: what I found in my quantitative study in a large charity is that digital literacy supports digital workplace adoption and ultimately performance.
  15. We need to think holistically about how to approach the digital skills challenge. The formal elements like e-learning and qualifications, yes, but also the informal elements like champions and communities.
  16. That’s the whistle stop introduction to the Digital Workplace Skills Framework – please feel free to download and use it in your organisation to help your colleagues thrive in the digital world of work!