2. RICH MEDIA
HYGIENE / BEAUTY SECTOR
Campaign: Lady Million
Date: December 2011 – January 2012
Objective: Branding
WEBORAMA SOLUTION
RICH MEDIA FORMAT:
Creation of an Ad Hoc Sidekick format
(deconstructed page), creative work
DEMOGRAPHICS TARGETING:
Women
BEHAVIORAL TARGETING:
Women First worlds of “Style” and “Fashion – Beauty”
NETWORK: Ad hoc Women First
VOLUME: 750,000 ad pages
BUSINESS CASE: PACO RABANNE
3. RICH MEDIA
BEVERAGE SECTOR
Campaign: Coca-Cola Light
Date: August – September 2011
Objectives: Branding and Facebook page traffic
DUAL WEBORAMA SOLUTION
WOMEN FIRST SOLUTION RETARGETING SOLUTION
RICH MEDIA FORMAT: FloorAd Video FORMAT: 300 x 250, Slide-in™
TARGETING: Women, clusters: “Apparel”, “Haute
TARGETING: Fashionistas, Beauty couture”, “Luxury”, “Accessories” “Shoes”
Addicts
NETWORK: Weborama Network
AD HOC NETWORK:
Weborama Network: Groupe M6, Slate, RETARGETING EXCLUSIONS: internet users visiting
TF1, NotreFamille, News de stars, ChérieFM, the operation’s Facebook page
etc.
Glam Media France Network: Nizza DISTRIBUTION SCENARIO: 3 films to be shown to
Girl, Kenza Nigee, Eléonore Bridge, Coline, those internet users who have not clicked
Hellocoton, etc.
VOLUME: 3.33 million ad pages
VOLUME: 1 million ad pages
BUSINESS CASE: COCA-COLA
4. TRACKING
DEPARTMENT STORE SECTOR
Campaign: Opening DRIVE stores
PDV BEAURAINS
Date: March - December 2012 49 120 VU
61 040 PAP
Objectives: In-store traffic and performance (opening of online accounts)
PDV AVONS
WEBORAMA SOLUTION PDV TROYES
80 280 VU
105 800 PAP 64 360 VU
PDV LE MANS 84 040 PAP
71 920 VU
94 280 PAP
Development of a dedicated solution,
PDV DEOLS
combining tracking with behavioral targeting 17 040 VU
20 240 PAP
PDV AMBERIEU
18 320 VU
25 120 PAP
GEOLOCATION:
- Distribution in the catchment area as specified by advertiser: PDV CRÉON
15km radius around each store, thanks to MaxMind database 55 680 VU
71 200 PAP
- Determination of the number of unique visits / ad pages
per catchment area prior to the start of the campaign
PDV LE CRES
- Customized creative work for each store PDV PAU
PDV AUTERIVE
14 320 VU
299 720 VU
382 560 PAP
17 560 PAP
76 520 VU
98 840 PAP
BEHAVIORAL / DEMOGRAPHICS TARGETING:
Women, 25-59 years old
“Department stores” and “Great deal” clusters
FORMAT: 300 x 250
BUSINESS CASE: DEPARTMENT STORES
5. PERFORMANCE
CULTURAL / LEISURE SECTOR
Campaign: Common theme PMU Horse Racing and
Sport
Date: Monthly campaigns throughout 2011
Objective: Performance (attract new active players)
WEBORAMA SOLUTION
FORMAT / CREATIVE WORK:
300 x 250 and Slide-in™, creative work regularly modified by the agency to
follow the racing and sporting event calendar
TARGETING:
Exclusion of individuals under 18 years of age,
“Horse racing”, “Sport” and “Gambling” clusters
NETWORK:
Weborama network, then websites with the best conversion rates
RETARGETING:
Retargeting tag (conversion funnel) and conversion tag
Shown to web surfers who visited the website without converting
OPTIMISATION DURING THE CAMPAIGN:
• Analysis / selection of the network’s best vehicles
• Refined demographics targeting thanks to wReport data
• Addition of retargeting search
• Targeting of clusters with best performances
BUSINESS CASE: PMU
