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Jilke Ramon and Tom De Ruyck Festival of NewMR 2017

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There’s no doubt, AI will disrupt market research. But what are the possibilities? Our answer: Galvin, the consumer in your pocket. Our chatbot is your personal assistant for market research. In only a few seconds, it provides you the insights that you are looking for. With Galvin, you always have direct access to all your consumer research. It gives you the right answer anywhere, anytime and inspires you with new insights. But there’s more. By using predetermined consumer segments, Galvin is able to impersonate the consumer; giving you the chance to have a chat with your consumer. Looks like the future is already here!

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Jilke Ramon and Tom De Ruyck Festival of NewMR 2017

  1. 1. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 Consumer Insights in your Pocket Galvin: an AI-driven Insight Activation Chatbot Tom De Ruyck, InSites Consulting Jilke Ramon, InSites Consulting
  2. 2. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017
  3. 3. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017
  4. 4. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 “Automation does indeed substitute for labor. However, automation also complements labor, raising economic outputs in ways that often lead to higher demand for workers.” Irving Wladawsky Berger
  5. 5. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 Artificial Intelligence Intelligence Augmentation VERSUS
  6. 6. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 DISAPPOINTMENT EXPERIMENTS Linear versus Exponential growth TIME TECHNOLOGY CAPABILITY AMAZEMENT BUSINESS GROWTH
  7. 7. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 ARTIFICIAL INTELLIGENCE “Conversational interfaces will replace apps” Mark Zuckerberg CEO Facebook
  8. 8. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017
  9. 9. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case 3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case 1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case 2 Use cases Galvin
  10. 10. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 Use cases Galvin “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case 3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case 1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case 2
  11. 11. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 Use cases Galvin “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case 3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case 1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case 2
  12. 12. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 DAILY DIGEST WHAT CAN THIS BOT DO FOR US today ANSWER QUESTIONS PROVIDE INSPIRATION
  13. 13. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 WHAT CAN THIS BOT DO FOR US tomorrow VOICE CONTROL MEMORY ANSWER QUESTIONS 2.0 PERSONALITY PROACTIVE SUGGESTIONS
  14. 14. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 “Hi Samantha”
  15. 15. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 THE END OF THE Powerpoint reports IS NEAR!
  16. 16. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 Challenge accepted?
  17. 17. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 Thank you! Tom De Ruyck Twitter: @TomDeRuyck tom@insites.eu Jilke Ramon Twitter: @JilkeR3 jilke@insites.eu
  18. 18. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consul<ng Festival of #NewMR 2017 Q & A Jilke Ramon InSites Consul<ng Be>y Adamou Research Through Gaming Tom De Ruyck InSites Consul<ng

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