Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Businesscases data_EN

22,547 views

Published on

  • Login to see the comments

  • Be the first to like this

Businesscases data_EN

  1. 1. TELECOM OPERATOR MEDIA ACQUISITION SCORES 75 MILLION INTERNET USERS SCORED • BY CROSSOVER AND DATAMINING OF THE ADVERTISER AND WEBORAMA DATA 6 OFFERS SEGMENTATION BY OFFER MEDIA IMPACT 75% OF INTERNET USERS ELIGIBLE FOR A HIGH PERFORMANCE SEGMENT • Prepaid card CONV/IMPRESSIONS = X2 • Blocked flat rate • Low costs flat rate • Classic flat rate • Smartphone flat rate • ADSL box WEBORAMA, FROM DATA TO VALUE +110% A B GROUP NOT TARGETED GROUP SCORE 1
  2. 2. AMUSEMENT PARK RETARGETING OPTIMISATION PRODUCE SEGMENTATION AND TRANSFER VIA THE TRADING DESK Segments defined by SEGMENTATION AXES DEPLOYMENT BY THE AGENCY TRADING DESK 407 RECENCY/FREQUENCY OF VISITS THE BEST SEGMENT IS 20X MORE HIGH PERFORMANCE THAN THE WORST 265 DEPTH OF VISIT Série1 100 TYPE OF PRODUCTS CONSULTED 80 44 Segm 1 WEBORAMA, FROM DATA TO VALUE 87 Base CAC 100 = internautes non qualif iés Segm 2 Segm 3 Segm 4 Segm 5 38 Segm 6 Segm 7 2 24 Segm 8 X4
  3. 3. E-MERCHANT MEDIA DMP MANAGEMENT OF GRANULARITY AND DELIVERY IN REAL TIME TO APPEXUS SEGMENTATION AXES DEPLOYMENT BY THE AGENCY TRADING DESK « ARTIST » More than 100,000 artists and events REAL TIME DELIVERY OF MORE THAN 100,000 AUDIENCE SEGMENTS IN « VENUES » Location « EVENT » Cross of « Artists », « Venues » and date. WEBORAMA, FROM DATA TO VALUE 3

×