Ten tips are provided to optimize web design and development: 1) Choose a domain and hosting service, 2) Use a content management system, 3) Have a clean design, 4) Employ an effective color scheme, 5) Focus on your brand, 6) Ensure functionality, 7) Facilitate intuitive navigation, 8) Promote usability, 9) Include calls-to-action, and 10) Maintain short load times. It is recommended to hire experts to help with optimization.