2. ONE PAGE WEBSITES
This trend may not be appropriate for all businesses or brands,
but it is the best solution for websites with a simple product
catalog or highly specialized service offerings that do not
require much space. The advantage of one-page sites is the
ability to offer all information directly, avoiding confusing
users with complex libraries of content. One-page websites
work well with images because all content is deployed on a
singular page.
3. In this context, you can exploit your visual creativity by
placing high-quality photos and graphics with visual
appeal. Also, one-page sites are the best way to promote
a higher engagement rate for users because they will
deliver your messages and calls to action to users
quicker than on larger pages.
IMAGES
4. Motion is increasingly present in the digital
world. Visual data (video and audio) is
processed much faster in the brain than
text. For this reason, social networks
integrate multimedia content into their
functionality. Platforms like Instagram
prioritize and encourage Reels on their
platform.
MOTION AND MORE
MOTION
5. Moving images have replaced static
graphic resources. Users are
increasingly used to the movement
and can become bored and lose
interest if a web page remains
static.
In the same line, motion design is a
web design philosophy to create
fluid and responsive interfaces,
providing the user with instant
feedback and a deeper connection
with your product.
MOTION DESIGN
6. INTERACTIVE CURSOR
Interactions with the cursor movement on the
screen are trendy in the web world. In this type of
interaction, we can find spheres or 3D objects that
rotate or are divided (or modified) when passing
over them with the mouse. Also, adding creative
touches to the cursor enhances the interaction
and visitors’ engagement.
7. Parallax scrolling is a web design effect that continues to grow in
popularity. Essentially, it is an effect where background images
move slower than foreground images, creating an illusion of
depth and dimension on your web page and energizing certain
sections of the content.