1. Audience Profile
-The audience is the biggest factor that must be considered when creating our music video. This is for
obvious reasons the biggest being the simple fact that we are making the video for this audience.
-Therefore a lot of research and planning must go into the creating an audience as if the audience is not
identified correctly it will have a huge negative impact on the video.
-Our own audience research can be seen in the form of a spider diagram on the slide following this one and
we believe we have researched our audience sufficiently in order to make our video a success.
-This is the culmination of our research which included a questionnaire, analysis of the questionnaire and
several interviews with our target audience along with people of different ages.

2. Hobbies: Music:
-Active social life, likes going -Indie is the predominant music
out with friends and having a listened to.
good time.
-Listens to a variety of Indie bands
-Quite sporty, again with
friends. -Also listens to a variety of other
music
-Likes playing video games and
doing a variety of hobbies.
Age: Clothes:
- Through our questionnaire we found out that the -Mainly clothes that would
majority of indie listeners are between the age of appear casual, for example
15 – 25 so therefore quite a broad age group – jeans, shirts and converses.
more so than hip-hop for example.