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A Complete Marketing Overview.pdf
- 2. A Complete Marketing Overview Marketing refers to activities a corporation undertakes to push the purchasing or selling of a product or service. marketing includes advertising, selling, and delivering merchandise to shoppers or different businesses. Although the definition of marketing keeps on changing from the different workspace. Many corporations use promoting techniques to attain their goals while not even realizing it, as they work to push themselves and increase sales of their product or service. These days, marketing is one of the key aspects of a business. Individuals usually don’t understand specifically what marketing is and, once asked, they outline it as commerce or advertising. For marketing, one must be aware of the features of marketing. If marketing is the body, features are the limbs.
- 3. Need Creation of market offers Customer Values Exchange Process Increase your Profit. Increase your Digital Presence Generation of new leads Expansion of market Promote services and product Seed Stage Start-Up Stage Survival Stage Growth Stage Maturity Stage Here are major points of Marketing Overview. Basic Features of Marketing: Marketing Objectives: Stages of Market:
- 4. Production Concept Product Concept Selling Concept Marketing Concept Social Marketing Concept Marketing facilitates to spice up the sales Selling creates revenue choices Set higher goals for your business Build a name for your complete Understand their clients Apprehend their market Think artistically to spot new approaches Communicate effectively in writing and orally Marketing Concept: Importance of Marketing: Marketing Skills and Types:
- 5. Marketing explores the market in a wider Range Promoting Helps in optimum Utilization of Resources Promoting Accelerates different Activities Promoting Provides most Satisfaction of Human Wants Lack of Feedback Management Issue In Choosing the acceptable Network It wants Time Investment On the basis of Area On the basis of Time On the basis of Transaction On the basis of Goods Merits of Marketing: Demerits of Marketing: Marketing can be classified:
- 6. Core benefit Generic product Expected product Augmented product Potential product Product Price Place Promotion People Process Physical evidence Micro Marketing Environment: Employees Customer Levels of Marketing: 7P's of Marketing (Marketing Mix): Types of Marketing Environment: 1.
- 7. Suppliers Retailers Competitors Shareholders Government Public Political Legal Social Economical Technological Demographic Segmentation Behavioral Segmentation Geographic Segmentation Psychographic Segmentation 2. Macro Marketing Environment: Marketing Segmentation:
- 8. Market size Market Growth Rate Market Trend Market Profitability Direct Mailing Telemarketing Email Marketing Leaflet Marketing SMS Marketing SMM (Social Media Marketing) Direct Selling Marketing Strategies: B2B (Business-to-Business) B2C (Business-to-Consumer) Dimensions of Marketing Analysis: Types of Direct Marketing: For more details, visit https://wavexmedia.com/a- descriptive-marketing-overview-concepts- fundamentals-of-marketing/.